155 episodes

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

Marketing Made Simple Powered by StoryBrand

    • Business
    • 4.6 ‚ÄĘ 17 Ratings

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

    Rory Vaden‚ÄĒHow to Balance Building Your Personal and Professional Brands on Social Media

    Rory Vaden‚ÄĒHow to Balance Building Your Personal and Professional Brands on Social Media

    Building your own marketing business can be hard and lonely ‚ÄĒ but it doesn‚Äôt have to be. When you become a StoryBrand Certified Guide, you‚Äôll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.
     
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    Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our personal lives or to keep things strictly business. This can make us freeze up, not posting anything because we're not sure what the right move is. It's a growing problem that can make it hard to connect with people online and show the real you behind your work. So how do you strike a balance between personal brand and business brand while staying true to both aspects of your identity?
     
    In today’s episode, hosts J.J. and April call upon branding expert and founder of Brand Builders Group, Rory Vaden, to help hash out the nuances of this public balancing act. Whether you're an entrepreneur, a professional, or just looking to build your online brand, Rory is here to offer practical strategies and tips to seamlessly integrate your personal experiences with your professional persona on social media. Listen in and learn how to showcase all aspects of your life while still presenting a cohesive, authentic brand to the world!
     
    Download your free copy of the Trends in Personal Branding National Research study at FreeBrandStudy.com/Storybrand.
     
    Interested in growing your personal brand? Claim your free brand call at FreeBrandCall.com/Storybrand.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 34 min
    Quenching Thirst, Winning Hearts‚ÄĒHow Liquid I.V. Is Using Marketing to Shake Up the Beverage World

    Quenching Thirst, Winning Hearts‚ÄĒHow Liquid I.V. Is Using Marketing to Shake Up the Beverage World

    CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024:  StoryBrand.com/LIVE
     
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    These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience’s desires, behaviors, and values. Few brands get this right, making it hard to capture customers’ attention, let alone their loyalty. But the ones that succeed at truly understanding their audience are able to reach their customers and dominate the competition. So how do they do it?
     
    In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Stacey Andrade-Wells, the Vice President of Marketing at Liquid I.V., an electrolyte drink mix brand. They discuss the strategies that have propelled Liquid I.V. to remarkable success, focusing on their fantastic use of consumer insights to drive growth and innovation. Stacey shares useful details on how Liquid I.V. managed to differentiate itself in the crowded world of drinks by listening to its customers. Tune in and learn how to use what you know about your audience to make better marketing plans and build a raving fan base!
     
    Check out Liquid I.V.'s marketing and messaging in action at Liquid-IV.com.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 30 min
    Can Teaming Up with Influencers Really Transform Your Brand?

    Can Teaming Up with Influencers Really Transform Your Brand?

    Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?
     
    In this week’s episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships! 
     
    Follow on Instagram @shineventures and @shinetalentgroup
    Follow on TikTok @shinetalentgroup
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand
     

    • 32 min
    Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)

    Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)

    Are you an expert in your field‚ÄĒbe it business, marketing, or a completely different area‚ÄĒyet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it‚Äôs time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you can transition smoothly from your corporate life to being an entrepreneur?
     
    Today, we’re giving you access to a past episode of the Business Made Simple Podcast focusing on the new framework laid out in Donald Miller's upcoming book, Coach Builder. You’ve got the entrepreneurial spirit, and we want to help you take the leap to build a career you absolutely love. Don breaks down what you need to create a profitable coaching business. He gives you a step-by-step process to transform the skills and knowledge you already have into a reliable business with clients lined up at your door. Listen in and get a roadmap to turn your passion into a business that allows you to work less, earn more money, and have a bigger impact!
     
    For an even deeper dive into the Coach Builder framework, follow the Business Made Simple Podcast feed wherever you stream podcasts and join us for the Coach Builder Limited Podcast Series dropping every Tuesday for nine weeks starting February 6th. 
     
    Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 39 min
    Jeremy Cowart‚ÄĒHow to Push Through Creative Struggles

    Jeremy Cowart‚ÄĒHow to Push Through Creative Struggles

    Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to marketing or you’ve been at it for years. So how do you find your own special way of doing things in a world full of the same old ideas?
     
    In this episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dive into this challenge with the help of renowned artist and photographer Jeremy Cowart. Known for his creativity and innovation, Cowart opens up about the difficulties he faces in marketing, despite being one of the most creative minds of our time. If you struggle to come up with exciting, new ideas in marketing, you’re not alone. Jeremy shares his tips on how to push through. Listen in and get a fresh look at how to be vulnerable, creative, and impactful in your marketing!
     
    Follow Jeremy on Instagram at Instagram.com/JeremyCowart/. Book an in-studio photo session at bio.site/cowart.
     
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    CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand
     

    • 27 min
    Coach Builder Limited Series PREVIEW‚ÄĒYour First Step to Starting a Successful Coaching Business

    Coach Builder Limited Series PREVIEW‚ÄĒYour First Step to Starting a Successful Coaching Business

    Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps! 
     
    Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business. In this preview of an upcoming episode, Don breaks down the very first step you need to take to start this journey.
     
    If you're ready to put an end to feeling undervalued at work and embark down the path to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love!
     
    Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

    • 4 min

Customer Reviews

4.6 out of 5
17 Ratings

17 Ratings

Travel Transformation Coach ,

Great podcast full of useful stuff

I love JJ and April and I love this podcast! They always sound like they have such good fun together, and they both really know their stuff. I will listen to anything this company puts out!

j70cwy ,

The best marketing podcast there is

If you’re looking for a highly practical yet fun and engaging podcast, this is for you. Superb.

kwame_rich ,

Thank you

Phenomenal program. Thank you for this information.

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