2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.7 • 129 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    The #1 Strategy to Break $1M as an Agency Owner

    The #1 Strategy to Break $1M as an Agency Owner

    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
     
    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction to the Coaching Call


    (00:30) Balancing Quality and Scale


    (07:36) Factors in Selling an Agency


    (09:30) Investing to Break Through to Seven Figures


    (13:12) Upselling Existing Customers


    (14:27) Expanding Service Offerings


    (15:52) Leveraging Organic Reach


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
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    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 16 min
    Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

    Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

    In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing


    (01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)


    (10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%


    (15:53) Gary Vee on the #1 marketing opportunity in 2024


    (18:32) Why productized services are not actual services


    (21:39) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 21 min
    2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)

    2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)

    In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)


    (01:00) 2024 bankruptcies show where the economy is really at


    (10:39) Are plus-sized and trans beauty queens good for beauty pageants?


    (15:07) The best marketing strategy ever (Instagram)


    (19:25) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 18 min
    Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites

    Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites

    In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites


    (01:00) Canva's $26B SEO strategy


    (10:29) Communities gaining SEO traffic


    (13:27) A cautionary tale for affiliate sites


    (18:34) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 18 min
    96% of sites ranking in top 10 have 1000+ links

    96% of sites ranking in top 10 have 1000+ links

    Need marketing help? Visit: https://www.singlegrain.com/
    Want to scale your agency? Join AOA here: https://marketingschool.io/agency
    Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire 

    --

    In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it. 

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: 96% of sites ranking in top 10 have 1000+ links 


    (17:50) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 17 min
    Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

    Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

    In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them.

    Don’t forget to help us grow by subscribing and liking on YouTube!
     
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, Joe Biden is hiring a meme master for $85k, The webinar that created a $200M/year business


    (01:00) Site removes ads and traffic explodes 113%


    (03:47) Why Sam Sulek's views are falling


    (04:47) Neil’s business acquisition story


    (14:04) GPT-4o destroys HOA - how this will affect businesses 


    (17:13) Joe Biden is hiring a meme master for $85k


    (17:44) The webinar that created a $200M/year business


    (22:21) That’s it for today! Don’t forget to rate, review, and subscribe!


    Go to https://www.marketingschool.io to learn more!
     
    Leave Some Feedback:



    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     
    Connect with Us: 
     


    Single Grain Eric’s ad agency


    NP Digital Neil’s ad agency

    X @neilpatel

    X @ericosiu

    • 21 min

Customer Reviews

4.7 out of 5
129 Ratings

129 Ratings

Kælenavnets ,

Amazing bite-sized pieces of Content

Truly helps me scale my business with new stuff to do every day.

Vijay14 ,

The best 5 mins you can spend a day

Brilliant.

小杰杰大海大山 ,

Low quality dreamhost ad

Why don’t you fix the audio issue on the dreamhost ad?

There is some child wailing in the background and every time I hear the ad I just think “why don’t you fix it the dam ad” you’re talking about marketing strategies and you don’t even review the quality of the ad you’ve made, I’m sure they’re paying a lot of money for that ad.

And it also makes me think of dreamhost as being a low quality company that they don’t request it to be improved

Apart from that the podcast is good

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