500 episodes

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Tier 11

    • Business
    • 4.8 • 100 Ratings

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

    The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

    Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demystified. We also touch upon the dynamic realm of e-commerce, emphasizing the transformative potential of dynamic product ads.
    Chapters:
    00:00:00 - Unveiling Marketing Insights from a Mall Visit00:02:04 - Diving Deep into Traffic Segmentation and Modern Media Buying00:08:35 - The Double-edged Sword of Performance Max Smart Shopping00:10:45 - The Evolving Landscape of Fashion: Lessons from the Past, Predictions for the Future00:12:39 - Decoding the Conversion Funnel: Guiding Visitors to Sales00:14:44 - Mastering the Marketing Matrix: The Crucial Role of Levels One and Two in Ad Optimization00:16:43 - A Visual Dive into Audiences of Levels 2-5 on Perpetual Traffic YouTube00:18:34 - Level Two Insights: Engaging the Partially Aware with Video00:21:55 - Best Practices for Scaling Digital Advertising Campaigns00:25:54 - Tailored Marketing: Engaging Audiences at Every Stage with Video and Objection Killers00:30:37 - Captivating Campaigns: The Science Behind Hypnotic Advertising00:33:09 - Harnessing Dynamic Product Ads for Precise Targeting00:36:19 - Crafting the Perfect Funnel: Segmentation Meets Conversion Optimization00:40:52 - Winning Back Shoppers: Level Four Ads for Cart Recovery00:42:34 - Tapping into Level Five Traffic: The Overlooked Goldmine of Digital Marketing00:44:53 - Strategic Segmentation: Directing Traffic for Maximum Conversion00:49:19 - Pivoting Through Algorithmic and Messaging Shifts in Dynamic Marketing Landscapes00:51:26 - Level Five Masterclass: Upselling and Retaining Your Existing Customers00:56:35 - Striking the Right Balance: Algorithmic vs. Manual Interventions in Meta Campaigns
    LINKS AND RESOURCES:
    Our templates for Meta platformsEpisode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance MaxEpisode 145: How To Amplify Your Ecommerce Business Using Facebook AdsReady to rethink your customer acquisition strategy?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter...

    • 1 hr 2 min
    The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

    The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

    Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age.
    Chapters:
    00:00:00 - Intro to Modern Advertising: Navigating the Digital Landscape00:03:35 - Beyond Generic Ads: Crafting Messages that Resonate00:06:10 - Navigating Challenges: Marketing in Restricted Domains00:09:38 - Personalization in Focus: Ads Catered to Consumer Awareness Levels00:13:48 - Essential Strategies: What Every Digital Marketer Should Know00:15:05 - Harnessing Traffic Harmonization: Key Insights for Effective Online Engagement00:19:18 - Rethinking Ad Content: Emphasizing Benefits and Smart Retargeting00:21:29 - Case Study: Culinary Success Through Engaging 'Teach and Pitch' Videos00:26:40 - Simplifying to Succeed: The Underrated Power of Basic Recipes in Marketing00:29:34 - Tailored Marketing: Moving Beyond the Generic in Ad Creation00:35:06 - Nostalgia in Ads: The Evergreen Appeal of Classic Entertainment00:40:13 - Maximizing Impact: Leveraging Testimonials in Traffic Strategies
    LINKS AND RESOURCES:
    Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max Episode 145: How To Amplify Your Ecommerce Business Using Facebook Ads Ready to rethink your customer acquisition strategy? Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Tier 11 CaAMP Schedule a Call

    • 44 min
    Digital Gold Rush - Mining for Audience Engagement Nuggets!

    Digital Gold Rush - Mining for Audience Engagement Nuggets!

    Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind effective call-to-action buttons. As we navigate the intricate landscape of digital marketing, from understanding campaign goals to harnessing the potential of online audiences, this episode offers invaluable insights that promise to elevate your digital strategies to new heights.
    Chapters:
    00:00:00 - Introduction to Perpetual Traffic Nuggets!00:05:08 - Episode 307: 3 Steps To Finding The Perfect Audience For Your Ads00:10:06 - Episode 251: The 2 Essential Elements To Ultra High-Converting Video Ads00:14:50 - Episode 333: Training Your Brain And Scaling Your Business With John Assaraf00:22:59 - Episode 511: The 5 Step System To Lowering Your Cost Per Lead 40% Using AI00:26:41 - Closing Remarks!
    LINKS AND RESOURCES:
    Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Tier 11 CaAMP Schedule a Call

    • 29 min
    When You Need a 3rd Party Attribution Tool With Austin Harrison

    When You Need a 3rd Party Attribution Tool With Austin Harrison

    Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.
    Chapters:
    00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase00:10:06 - Harnessing North Beam: Efficient Marketing Approaches00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials00:20:15 - Navigating Mid-Market Growth Hurdles with Northing Solutions00:23:21 - Decoding Media Mix Modeling: Innovative Approaches00:26:45 - From TikTok to Amazon: Analyzing Channel Spending's Direct Revenue Effects00:30:08 - Gauging Meta's Role in Meeting Ad Goals00:34:08 - Smart Budget Allocation for Maximizing Profits00:37:23 - Prioritizing Business Insight Before Investing in External Tools
    LINKS AND RESOURCES:
    NorthbeamTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Tier 11 CaAMP Schedule a Call
    Tier 11 Download CaAMP

    • 43 min
    2024 Digital Marketing Predictions with Ryan Deiss

    2024 Digital Marketing Predictions with Ryan Deiss

    Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit.
    Chapters:
    00:00:00 Effective Ad Scaling: Strategies that Deliver Results00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion Summit
    LINKS AND RESOURCES:
    Ultimate Guide to Digital MarketingGet ScalableTraffic & Conversion SummitEpisode 280: How To Create Your Predictable Selling System With Ryan DeissTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Tier 11 Download CaAMP
    Tier 11 CaAMP Schedule a Call

    • 40 min
    Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

    Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

    Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.
    Chapters:
    00:00:00 Challenges in Valuing Digital Assets00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape00:15:29 A Deep Dive: The Importance of a Clear Growth Engine00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand00:30:59 Establishing Value in a Dynamic Digital Market00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing
    LINKS AND RESOURCES:
    Ultimate Guide to Digital MarketingGet ScalableTraffic & Conversion SummitEpisode 280: How To Create Your Predictable Selling System With Ryan DeissTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    Mentioned in this episode:
    Tier 11 Download CaAMP
    Tier 11 CaAMP Schedule a Call

    • 45 min

Customer Reviews

4.8 out of 5
100 Ratings

100 Ratings

Luis Faisk ,

Learning on the go

I’ve been listening this show for a few years, the amount of things that I’ve learned is priceless. As always an amazing content, and the episode about Ai Tools was mind blowing. Thanks for the show

andydndn ,

G

Great podcast

D.O.W. ,

Hugely valuable

I love this podcast. The presenters are great, very funny, and most importantly every single episode is packed full of specific, actionable insights. Thanks guys for making an awesome show!

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