Perpetual Traffic

Tier 11
  • 4.8 (102)
  • MARKETING
  • UPDATED TWICE WEEKLY
Perpetual Traffic

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

  1. 1 DAY AGO

    Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

    AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy. Chapters 00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist00:01:15 - The Power of AI: Why Most Marketers Get It Wrong00:03:23 - Russ’s Journey: From Boredom to AI Pioneer00:10:01 - How to Build Your Own AI Marketing Hub00:15:32 - Customize AI to Speak Your Business’s Language00:17:52 - Practical AI Hubs: Why Your Marketing Needs One00:20:50 - Solving the Cold Start Problem with AI Content Creation00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub00:23:53 - Supercharge Copywriting and Content Creation with AI00:25:22 - Data Integration: How AI Can Elevate Your Marketing00:28:03 - Real-World Applications: Why AI is the Future of Marketing00:29:17 - Context is Everything: AI Efficiency Explained00:31:40 - The Future of AI: Where Marketing is Heading00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI LINKS AND RESOURCES: Join theCLICKRuss Henneberry on LinkedInUntouchablesDigital Marketing For Dummies (For Dummies (Business & Personal Finance)Claude AIChatGPTTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us

    40 min

  2. 5 DAYS AGO

    The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula

    Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself. Chapters 00:00:00 - Welcome to the Show00:00:34 - The Secret to Real Success00:01:17 - What is The Go-Giver?00:02:50 - The Mindset Shift: From Getting to Giving00:04:19 - Applying The Go-Giver to Business and Marketing00:07:16 - The Five Laws of Stratospheric Success00:07:53 - The Law of Value00:15:05 - The Law of Compensation00:17:56 - The Law of Influence00:21:01 - Storytelling for Business Success00:22:02 - The Importance of Authenticity00:24:11 - Misconceptions About Authenticity00:28:02 - The Law of Receptivity00:31:05 - Final Thoughts and Resources LINKS AND RESOURCES: Bob Burg WebsiteBooks Written by Bob BurgInfluence: The Psychology of PersuasionThe New One Minute ManagerGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

    35 min

  3. 1 OCT

    How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)

    Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level. Chapters 00:00:00 - Unlock $1,000 in Value with Wicked Reports00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?00:12:26 - Building a Winning Funnel Block by Block00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It00:25:04 - Traffic Columns: What You Need to See for Growth00:26:43 - Attribution Woes: Are Your Numbers Lying?00:27:29 - Current Trends and Cost Insights You Can't Ignore00:28:24 - The Power of New vs. Repeat Customers in Scaling00:30:50 - Delayed Conversions: Hidden Value in Your Data00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales00:36:26 - CAC to LTV: Unlocking the Growth Formula00:38:30 - Getting Ready for Black Friday: What You Must Know00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success LINKS AND RESOURCES: WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeAbout Advantage lookalikeEpisode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John MoranGet more people to your website.Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOWTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on a...

    46 min

  4. 27 SEPT

    How to Create a Killer AI Chatbot in 4 Steps

    Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead. 00:00:00 - Perpetual Traffic Podcast Kick-Off00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo00:01:42 - Balancing work and travel: Secrets from Lauren's European tour00:06:25 - Major business milestones ahead00:09:00 - Why leadership meetings are critical for scaling success00:11:52 - Striking the perfect balance: Client work vs. business growth00:19:02 - Revolutionary email management hacks00:20:33 - Exploring the power of chatbots and AI in modern business00:21:31 - How to assess if your business is ready for a chatbot00:22:29 - Case studies of chatbots that transformed customer experiences00:23:19 - Training your chatbot for maximum efficiency00:24:41 - Chatbots 2.0: How they’re evolving with AI28:56 - Why every business needs a knowledge base00:31:55 - Chatbot legality: What you need to know00:36:20 - Wrapping up with insights and a sneak peek into future episodes LINKS AND RESOURCES: Asian Beauty Essentials The Loft 325Get Your Marketing Performance Indicators™ Checklist Now!Virtual Boss: A practical guide for masterfully leading and managing remote teamsTraction: Get a Grip on Your BusinessTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    41 min

  5. 24 SEPT

    3 Essential Marketing Performance Indicators You’re Not Using…But Should

    Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away.  Chapters 00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special Offer LINKS AND RESOURCES: WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    39 min

  6. 20 SEPT

    (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business

    Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.  Chapters 00:00:00 – Welcome to the Perpetual Traffic Podcast00:00:34 – Connecting with Perpetual Traffic on Telegram00:01:26 – Genealogy Surprises00:02:15 – Introducing TikTok Guests00:03:50 – TikTok's Measurement and Attribution00:10:15 – The Power of Long-Term Attribution on TikTok00:16:31 – TikTok's Evolution and Lead Generation00:21:45 – Lead Generation Strategies on TikTok00:27:00 – Data Connections and Measurement Tools00:33:15 – Introduction to Reporting and Conversion Studies00:34:39 – Framework for Data Connections and Testing00:35:44 – Expanding Partnerships and Ecosystem00:38:25 – Practical Examples of Measurement Tools00:40:28 – Importance of Incrementality Testing00:45:10 – Incrementality Testing and Real Business Results00:52:24 – TikTok Shops and E-commerce Integration00:55:53 – Final Thoughts and Recommendations LINKS AND RESOURCES: Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceBahar Bozdogan on LinkedInSheraz Amin on LinkedInMeet TikTok Symphony, our new Creative AI suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with a href="https://www.linkedin.com/in/ralphburns/" rel="noopener...

    59 min

  7. 17 SEPT

    Which ‘Clicks’ Should I Care About in Digital Marketing?

    Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing! Chapters 00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans00:01:22 - Kicking Off the Final Chapter on MPIs00:02:20 - In-App ROAS: When It Matters and When It Doesn’t00:03:49 - CPC Breakdown: What Are You Really Paying For?00:05:53 - Instant Forms and the Meta Metrics Mystery00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks00:13:35 - Deconstructing Click Metrics for Better Ad Performance00:17:59 - Unlocking the Power of Instant Experience Ads00:25:55 - Mastering Full Funnel Advertising Strategies00:31:52 - Wrapping Up with a Call to Action and What’s Next LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeClicks (all)Know the difference between "Clicks (all)" and "Link clicks"Troubleshoot the difference between link clicks and outbound clicksTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    33 min

  8. 13 SEPT

    How to Use TikTok Ads The Right Way to Grow Your Business

    Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses! Chapters: 00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We’re Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok’s Unmatched User Engagement00:56:51 – What’s Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final Thoughts LINKS AND RESOURCES: Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTubea href="https://tiereleven.com/" rel="noopener noreferrer"...

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Hosts & Guests

4.8
out of 5
102 Ratings

About

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Information

  • Creator
    Tier 11
  • Years Active
    2015 - 2024
  • Episodes
    500
  • Rating
    Clean
  • Copyright
    © Tier 11
  • Show Website
    Perpetual Traffic

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