#131 - Understanding the Business Fundamentals of Growing a Million Dollar Coaching Business w/ Farshad Sarrafi Dollars and Dumbbells: Money Tips and Business Advice for Online Health and Fitness Coaches

In this episode of the Dollars and Dumbbells podcast, host Justin Green interviews Farshad Sarrafi, co-founder of Beyond Built.They discuss:


the impact of pricing strategies on client acquisition and retention, and the importance of building a skilled team.
the necessity of understanding business fundamentals, such as market positioning and the value of a premium service.
Trends in the coaching industry, including the shift towards group models and community-based services, and the critical role of building an engaged audience for success.

Connect with Justin Green⁠⁠

Schedule a 1:1 Free Intro Call⁠⁠ ⁠

Farshad Sarrafi on Instagram

Time Stamps

01:36 Reflecting on Growth and Change: Coach Far's Journey

04:06 Evolving Beyond Built: Strategies and Lessons Learned

19:42 Building a Team and Cultivating Success in Online Coaching

28:52 Transitioning from Solo to Team: The Hiring Journey

29:32 Early Hiring Decisions and Mentorship Insights

30:03 Building a Profitable Coaching Business: Strategies and Challenges

31:57 Client Retention vs. Acquisition: Balancing the Business Dance

34:34 Pricing Strategies for Sustainable Growth

37:04 The Long Game: Building Skills for Business Success

38:25 Exploring Low Ticket and Group Coaching Models

40:12 Building an Engaged Audience: The Key to Success