Dollars and Dumbbells: Money Tips and Business Advice for Online Health and Fitness Coaches Justin Green, CFP®

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a certified financial planner, shares a conversation recorded during his visit to Texas with Jonathan Fletcher on the Digital Barbell podcast.

They discuss:


They dive into the three pillars of money management: cash flow, taxes, and investing,
Justin shares his journey into fitness and how it parallels financial planning.
The importance of habits and consistency in both fitness and finance.
The discussion also covers personal finance tips, the value of coaching, and overcoming obstacles to maintain fitness routines amidst life's responsibilities.

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⁠Digital Barbell



00:40 Exploring the Three Pillars of Money with Jonathan Fletcher

04:57 The Journey of Dollars and Dumbbells Podcast

08:38 Common Financial Challenges for Fitness Coaches

14:33 Personal Finance Tips for Everyone

17:11 Investing Basics: Getting Started

20:04 Demystifying Investing: Strategies and Mindsets

20:46 The Power of Dollar Cost Averaging

22:12 Maximizing Savings: High Yield Accounts and Financial Tips

23:48 Building Wealth and Financial Independence

24:03 Physical Fitness and Financial Health: Parallels and Practices

24:50 The FIRE Movement: Financial Independence, Retire Early

26:22 Personal Training Journey: From Beginner to Enthusiast

29:07 The Value of Coaching: Fitness and Finance

33:33 Staying Consistent: Training with Life's Responsibilities

35:43 Habits, Opportunity Costs, and Making Time for Fitness

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner, outlines five critical money mistakes that online coaches make which can inhibit their wealth growth.

These mistakes include not separating business and personal finances, carrying high-interest debt, not paying themselves adequately, lacking an emergency fund, and failing to invest outside of their business.

The episode emphasizes the importance of financial discipline and strategic planning for online coaches aiming to build and sustain wealth.

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01:00 Mistake #1: Mixing Business and Personal Finances

02:09 Mistake #2: Carrying High-Interest Debt

03:41 Mistake #3: Not Paying Yourself Enough

05:40 Mistake #4: Lack of an Emergency Fund

06:48 Mistake #5: Not Investing Outside Your Business

In this episode of the Dollars and Dumbbells podcast, host Justin Green interviews Farshad Sarrafi, co-founder of Beyond Built.They discuss:


the impact of pricing strategies on client acquisition and retention, and the importance of building a skilled team.
the necessity of understanding business fundamentals, such as market positioning and the value of a premium service.
Trends in the coaching industry, including the shift towards group models and community-based services, and the critical role of building an engaged audience for success.

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Farshad Sarrafi on Instagram

Time Stamps

01:36 Reflecting on Growth and Change: Coach Far's Journey

04:06 Evolving Beyond Built: Strategies and Lessons Learned

19:42 Building a Team and Cultivating Success in Online Coaching

28:52 Transitioning from Solo to Team: The Hiring Journey

29:32 Early Hiring Decisions and Mentorship Insights

30:03 Building a Profitable Coaching Business: Strategies and Challenges

31:57 Client Retention vs. Acquisition: Balancing the Business Dance

34:34 Pricing Strategies for Sustainable Growth

37:04 The Long Game: Building Skills for Business Success

38:25 Exploring Low Ticket and Group Coaching Models

40:12 Building an Engaged Audience: The Key to Success

In this episode, I have a conversation with Tell Fisher, a CFO client who, along with his wife Alli, runs a business coaching service for online health and fitness coaches. We discuss their journey of overcoming tax issues by setting up a financial system for their business, highlighting the importance of preparing for tax bills and managing business finances to avoid stress and achieve freedom and wealth. Through their story, this episode offers insights and advice on handling finances, the impact of financial stress on business and personal life, and the steps to achieving financial freedom and wealth by aligning business models with personal values and goals.

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Tell Fisher on Facebook



04:19 Navigating Tax Challenges and Solutions

10:06 Financial System for Taxes

12:24 Financial Stress

17:29 Embracing Financial Planning in Business

17:48 Discovering Business Insights Through Financial Discipline

18:21 The Importance of Tax Planning and Investment in Self

19:35 Navigating Business Growth and Financial Stress

20:43 Personal Reflections on Financial Stability and Business Strategy

27:46 Exploring Wealth, Freedom, and the Ideal Business Model

If you’re an online coach who finds themselves struggling to find new clients, then this episode is for you.

Dr. Matt Shiver is a trained Physical Therapist but launched his own online coaching business before successfully exiting and pivoting to business coaching for online health coaches & professionals.

Since then, he has helped hundreds of Coaches build their businesses and attract new leads.

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Dr. Matt Shiver on Instagram

If you’re an online coach who finds themselves struggling to find time to create marketing materials to attract new clients, then this episode is for you.

JT Bugos is an online health & fitness coach & father to a young daughter. He serves busy dads looking to train like an athlete in a low ticket community model because his clients are busy, just like him.Connect with Justin Green

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JT Bugos on Instagram