1 hr 21 min
197 - Navigating the Blended Funnel | Demand Gen Live S2 x52 B2B Revenue Vitals
-
- Marketing
Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss a couple agenda items in addition to a live Q&A. On the agenda:
- How product-led growth companies should be thinking about enterprise demand
- The Blended Funnel: why it’s hard to see it’s time to change your strategy.
Chris answered follow-up questions in regards to the agenda items in addition to questions about how to tell when a channel is not working vs. the person managing the channel is not managing it well, and how to manage the over-reliance on attribution data.
Don't miss our event with Dave Gerhardt, Chief Brand Officer at Drift, tomorrow October 7th at 12pm EDT. We'll be covering our top 3 recommendations for your 2022 strategy. Register here to attend live.
Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss a couple agenda items in addition to a live Q&A. On the agenda:
- How product-led growth companies should be thinking about enterprise demand
- The Blended Funnel: why it’s hard to see it’s time to change your strategy.
Chris answered follow-up questions in regards to the agenda items in addition to questions about how to tell when a channel is not working vs. the person managing the channel is not managing it well, and how to manage the over-reliance on attribution data.
Don't miss our event with Dave Gerhardt, Chief Brand Officer at Drift, tomorrow October 7th at 12pm EDT. We'll be covering our top 3 recommendations for your 2022 strategy. Register here to attend live.
1 hr 21 min