498 episodes

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

B2B Revenue Vitals B2B Refine Labs

    • Business
    • 4.8 • 30 Ratings

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.

    RV167 - The Future of B2B Marketing | Qualified Pipeline Summit

    RV167 - The Future of B2B Marketing | Qualified Pipeline Summit

    Chris delivered a keynote at this spring’s Qualified Pipeline summit. The event kicks off by diving into Chris's motivation for transitioning from the services industry to starting a software company offering GTM strategy as a service. The discussion offers a prime opportunity for businesses to comprehend the challenges and patterns that can dictate success in digital demand.

    Chris shares a candid reflection on the inefficiencies plaguing B2B companies, emphasizing a data-driven approach to revitalize go-to-market strategies. The conversation leads into the intricacies of GTM signal, stressing how reliable data serves as the backbone of successful decision-making and efficient company operations. Moreover, Chris challenges the current hype around AI in the B2B sector, advocating for a focus on fundamentals over flashy technology adoption.



    If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

    Can’t make the event but have a question for Chris? Submit it here.

    The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. 

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 36 min
    RV166 - MUST LISTEN: An Unfiltered Reflection on 5 Years of Entrepreneurship | Go To Market Live Episode 12

    RV166 - MUST LISTEN: An Unfiltered Reflection on 5 Years of Entrepreneurship | Go To Market Live Episode 12

    In this week’s event, Chris takes a detour from tactical topics and presents an in depth examination of his journey as an Entrepreneur. Inspired by the 5 year anniversary of starting Refine Labs, Chris reflects on the ups and downs he has experienced, what he would redo or change, and how his successes and struggles have influenced his future goals.

    If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

    Can’t make the event but have a question for Chris? Submit it here.

    The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. 

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 56 min
    RV165 - Mental Health in the Revenue Race | Revenue Mind Podcast

    RV165 - Mental Health in the Revenue Race | Revenue Mind Podcast

    Chris joined Jolie Shapiro on the first episode of Revenue Mind Podcast. Chris opens up about his journey as an entrepreneur, discussing the pressures of revenue leadership and the importance of a supportive company culture.

    They explore tough questions about balancing high performance with mental well-being and how empathy can redefine leadership and spur growth. The conversation covers practical strategies like setting boundaries, the role of technology in mental health, and learning from failure.

    This episode offers wisdom on fostering resilience in oneself and one's team. It's an essential listen for anyone in revenue leadership, providing valuable perspectives on integrating the professional and personal for holistic growth. Join Jolie and Chris for a conversation that underscores the importance of mental health in the demanding world of revenue.

    Takeaways

    -Mental health is as crucial as growth targets for revenue leaders.-Use technology positively to aid mental health initiatives for better business results.-View failure as a learning chance, essential for refining leadership tactics.-Own your happiness and growth for impactful revenue leadership.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 41 min
    RV164 - Investing Budget Responsibly | Go To Market Live Episode 11

    RV164 - Investing Budget Responsibly | Go To Market Live Episode 11

    In this week’s event, Chris talks through marketing budget from a new perspective. Hearing marketing leaders continue to say they don’t have enough budget to hit goals isn’t the right approach. Chris insists that regardless of budget, you do have enough - you’re just not making it work hard. On the contrary, just dumping more money into your GTM strategy without proven ROI, is irresponsible. Chris explains that the irst thing to measure is leading/lagging indicators on ROI, and then digs into the metrics on how to make your budget work better for you all around. 

    Then, he takes audience questions. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 centra. Register here.

    Can’t make the event but have a question for Chris? Submit it here.

    The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. 

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 54 min
    RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio

    RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio

    Chris was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical implementation and tangible benefits of such programs.

    The podcast delves into the conception and execution of Navattic’s Advisor Program. They discuss the critical balance between strategic advisement and influencer advocacy, stressing the importance of aligning such programs with a company's ICP. Natalie succinctly clarifies the program's structure that not only encompasses promotional endeavors but also heavily relies on strategies that guide the product's market trajectory. Further, they tackle the idea of compensation and the significant role that direct revenue sharing, alongside monthly payments, plays in cultivating a robust, engaged advisory board.

    Key insights are revealed into the essential elements of nurturing these advisor relationships. This includes maintaining a manageable number of advisors, gauging direct business referrals, appreciating the value of these advisors' strategic insights as much as their promotional influence, and the critical need for multifaceted measurement to capture true ROI.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 52 min
    RV162 - Understanding Transformational Leadership | RevSpot Podcast

    RV162 - Understanding Transformational Leadership | RevSpot Podcast

    “Perfection is disguised as insecurity”

    Chris joined Tanner Green on the RevSpot podcast to share insights from his business experiences and highlight how he differentiates his personal brand from his company's brand, the changes in marketing roles, and lessons learned from successes and failures.

    Chris explains how Refine Labs is reshaping B2B marketing by treating it as a key driver for revenue, not just for generating leads. He talks about the importance of learning from small failures and compares the strategies for coping with stress and expectations in both sports and business. He also discusses the concept of signal-based selling and measurement and gives details on how Passetto is attempting to combine account suitability with actual buyer interest in the B2B market. They wrap up with a series of rapid fire questions.

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

    • 34 min

Customer Reviews

4.8 out of 5
30 Ratings

30 Ratings

ChrisR UK ,

An island of data-driven sanity in a sea of hype

Not only does the information provided by Chris, his guests and team have a very practical and actionable character, it directly correlates with the data and insights found in your marketing dataset - for those who have the courage to truly examine them.

Boy8bit ,

The best marketing podcast hands down

One of the few podcasts in the world of marketing that actually gives practical, relevant and actionable insights for modern marketing.

KJPM1984 ,

The most valuable marketing podcast there is

I’ve listened to less than 10 shows and taken so much value from this podcast.

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