#20 - Why using paid ads for your Podcast isn't as scary as choosing the right microphone ‪?‬ Lessons From A Podcaster

In this episode, Stacy Reed, the voice behind "Roadmap to 1 Million" delves into the art of using Facebook and Instagram ads to skyrocket your podcast's reach. Discover the secrets to crafting irresistible ad content, targeting the right mindset, and aligning your campaigns with your audience's journey. Stacey unpacks the power of a scientific approach to podcast marketing, the long-term game of ad investments, and the smart use of tools like PodSqueeze for content repurposing. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights to help you master the marketing game and set realistic growth expectations.

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Links & Resources
Meta Ads Manager : https://web.facebook.com/business/m/get-started-meta-advertising
ConvertKit : https://convertkit.com/
Active Campaign : https://www.activecampaign.com/
Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.
Spotify :https://open.spotify.com/show/5VtpX0z70uCnipXakfohz4
Instagram : https://www.instagram.com/StacyZeal.co
Facebook : https://web.facebook.com/StacyStyle03/
YouTube : https://www.youtube.com/@stacyzealco
LinkedIn: https://www.linkedin.com/in/sreed2582/
Website : https://stacyzeal.co/podcast/

Timestamps
Treating Your Podcast as a Scientific Process (00:00:00) Stacey discusses the systematic approach to podcast production and marketing, emphasizing the importance of standard procedures and workflows.
Transition from Chaos to Process (00:02:29) Stacey reflects on the challenges faced with her previous podcast and the transformation to a streamlined process for her current podcast, "Roadmap to 1 Million."
Using Paid Ads to Grow a Podcast (00:06:40) Stacey explains the effectiveness of using Facebook and Instagram ads to expand podcast visibility and attract new listeners.
Setting Up Ads for Podcast Promotion (00:08:53) Stacey provides insights on setting up ads for podcast promotion, emphasizing the use of specific episodes and video clips to capture audience attention.
Crafting Compelling Hooks for Ads (00:11:52) Stacey emphasizes the importance of understanding the target audience and crafting compelling messaging and hooks for ads to attract listeners to the podcast.
Understanding the Target Audience (00:13:52) Importance of targeting specific mindsets and providing solutions to attract listeners.
Measuring Ad Performance (00:15:16) Challenges and strategies for tracking ad performance and desired results.
Customer Journey and Sales Cycle (00:16:31) Understanding the customer journey, lead magnets, and nurturing audience through sales cycles.
Setting Up Tracking and Tagging (00:18:45) Methods and tools for tracking ad performance, tagging, and creating landing pages.
Utilizing PodSqueeze for Content Repurposing (00:22:08) Using PodSqueeze for show notes, social media clips, and content repurposing.
Starting Out and Organic Marketing (00:24:14) Recommendations for beginners, focusing on organic marketing before delving into paid ads.
Understanding What Works (00:26:33) Stacey discusses the importance of understanding what platforms work best for promoting a podcast.
Setting Expectations (00:27:19) The conversation focuses on setting realistic expectations for podcast growth and the effort required to achieve it.
Matching Effort to Expectations (00:29:00) Stacey emphasizes that podcast growth expectations should align with the effort put into marketing and promoting the podcast.
Promoting Effectively (00:30:08) Stacey advises on the importance of promoting the podcast consistently and strategically on chosen platforms.