Lessons From A Podcaster

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In this podcast we interview Podcasters from all around the world and ask them to share their tips, insights, stories and everything you need to grow your own podcast.This show is brought to you by Podsqueeze. The essential tool for any podcaster that wants to take their show to the next level.

15/10/2024

#45 - How to build your podcast empire: KPIs & growth strategies ?

In this exciting episode of Lessons from a Podcaster, Tiago interviews Tom from Media Cage, exploring Tom's fascinating journey from radio to podcast production. Tom captivates listeners with a thrilling story about recording a podcast on a sinking kayak, showcasing the quick-thinking adaptability that podcasting often demands. They delve into the key differences between radio and podcasting, emphasizing the importance of purpose and direction. The episode also uncovers practical tips on creating compelling content, the nuances between branded and original podcasts, and how to leverage SEO for podcast success. Packed with expert advice, this episode is a goldmine for both new and experienced podcasters. Try Podsqueeze for free Links & Resources Website : https://www.mediacage.co.uk/ Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/in/tom-evans-203973180 Timestamps Introduction and Kayak Incident (00:00:02) Tiago welcomes Tom and asks about a surreal incident involving a sinking kayak while recording. Starting the Audio Producer Journey (00:00:31) Tom shares lessons learned during his early days producing a podcast for a conservation association. Recording with Technology (00:01:57) Tom discusses how he successfully recorded using his waterproof iPhone after his kayak incident. Transition from Radio to Podcasting (00:03:59) Tom explains his move from radio presenting to podcast production, seeking new challenges. Differences Between Radio and Podcasting (00:06:04) Tom contrasts the time constraints of radio interviews with the flexibility of podcasting. Branded vs. Original Podcasts (00:08:02) Tom defines branded podcasts and discusses their purpose compared to original podcasts. Monetization of Podcasts (00:09:13) Tom explains how branded podcasts often serve as marketing tools, while originals may rely on ads. Client Collaboration Process (00:10:49) Tom describes how Media Cage collaborates with clients, like a history magazine, to create podcasts. Evaluating Podcast Hosts (00:12:03) Tom shares criteria for selecting effective podcast hosts, focusing on voice and engagement. Starting Podcast Episodes (00:12:58) Tom advises on crafting engaging introductions to capture listeners' attention quickly. Scriptwriting in Podcasting (00:14:26) Tom explains the preference for bullet points over scripts to maintain a natural presentation style. Live vs. Remote Recordings (00:16:19) Tom talks about the mix of live and remote recordings, highlighting the benefits of in-person sessions. Evolution of the Podcast Industry (00:18:23) Tom reflects on the saturation of the podcast market and the growing recognition of its value by companies. KPIs for Podcast Success (00:20:22) Discussion on key performance indicators businesses look for, particularly downloads per episode for monetization. Target Audience Relevance (00:22:33) Tom illustrates how niche markets may thrive with lower download numbers by focusing on community engagement. Effective Strategies for Growth (00:25:16) Tom shares strategies for growing a podcast, emphasizing word of mouth and cross-promotion with similar shows. Four Key Areas for Podcast Growth (00:25:39) Tom outlines four essential areas to focus on for podcast growth: word of mouth, SEO, older episode promotion, and website presence.

28 min
01/10/2024

#44 - How to keep your podcast audience hooked ?

In this episode of "Lessons from a Podcaster," host Tiago chats with Rainier, a top video producer and editor with a rich background in vlogging and podcast production. They explore Rainier's journey from editing vlogs for Filipino celebrities to mastering podcast production at Podcast Network Asia. Rainier shares invaluable tips on video and audio editing, the importance of sound quality, and effective lighting setups. He also discusses tools like Adobe Premiere and StreamYard, and offers advice for aspiring editors. This episode is packed with insights to help podcasters elevate their production game. Don't miss it! Try Podsqueeze for free Links & Resources Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/in/rainierbrclna/ Instagram : https://www.instagram.com/rainierbarcelona Timestamps Rainier's Background (00:00:30) Reinier shares his journey from video editing at ABS-CBN to editing vlogs for celebrities. Vlog Editing Techniques (00:01:28) Discussion on the specific editing techniques used for vlogs, including sound effects and comedic elements. Editing Pace for Vlogs (00:02:51) Rainier explains the fast-paced nature of editing weekly celebrity vlogs under tight deadlines. Podcast Editing vs. Vlog Editing (00:04:01) Comparison of podcast editing's more relaxed pace versus the intensive demands of vlog editing. Production Flow in Podcasting (00:05:37) Rainier describes the workflow for editing podcasts, including client communication and file management. Managing Video Cuts in Editing (00:07:54) Tips on managing video cuts when editing podcasts with multiple camera angles to maintain flow. Quality of Client Deliverables (00:09:25) Discussion on the expected quality of video and audio from clients and recommended recording tools. Setting Up for Recording (00:09:48) Rainier outlines the ideal setup for recording high-quality video podcasts, including camera angles. Importance of Lighting (00:13:40) Rainier emphasizes the significance of lighting and its impact on video quality during recordings. Editing Philosophy: "When in Doubt, Edit Out" (00:17:11) Rainier shares his approach to editing long podcast episodes and maintaining audience engagement. Recommended Tools for Recording (00:20:33) Discussion on tools for recording podcasts, comparing Zoom to other professional options like Streamyard. Editing Software Recommendations (00:21:41) Reinier suggests various editing software options for beginners and professionals alike. Learning Video Editing (00:22:44) Advice on how to learn video editing through curiosity and online resources. Staying Current with Trends (00:23:37) Rainier discusses the importance of following current trends in video editing styles.

26 min
24/09/2024

#43 - How to leverage collaboration to boost your podcast success ?

In the Season 2 premiere of "Lessons from a Podcaster," host Tiago interviews Traci, founder of "Produce Your Podcast" and co-founder of the "Podcast Professionals Association." This season focuses on agencies that support multiple podcasters, offering expert insights from industry leaders. Tracey shares her transition from broadcast radio to podcasting, discussing how her agency helps businesses leverage podcasts for brand visibility and lead generation. The conversation also explores the pandemic’s effect on podcasting, the advantages of hiring a podcast agency, common pitfalls, and strategies for monetization. Tune in for valuable advice on how to take your podcast to the next level in this informative and engaging episode! Try Podsqueeze for free Links & Resources Website : https://produceyourpodcast.com/ Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/company/produce-your-podcast/ Facebook : https://web.facebook.com/produceyourpodcast/ X : https://x.com/produceyourpod YouTube : https://www.youtube.com/channel/UCN1LkFZCc8oCX8tWdMTD-UQ Instagram : https://www.instagram.com/produceyourpodcast/ TikTok : https://www.tiktok.com/@produceyourpodcast Timestamps Traci's Background (00:01:13) Traci discusses her agency, Produce Your Podcast, and her journey from broadcast radio to podcasting. Podcast Growth Post-Pandemic (00:03:20) The speakers talk about the significant growth in podcasting since the pandemic and its impact on businesses. When to Hire a Podcast Agency (00:06:19) Tracey explains when businesses should consider hiring an agency for podcast development and production. Common Mistakes in Podcasting (00:08:35) Discussion on the importance of choosing the right podcast hosting platform and common pitfalls. Free vs. Paid Hosting Platforms (00:09:56) Tracey outlines the differences between free and paid hosting options regarding scalability and functionality. Dynamic Ad Insertion Explained (00:11:39) Tracey describes dynamic ad insertion and its benefits for monetizing podcasts effectively. Importance of Podcast Stats (00:14:52) The speakers discuss essential statistics for monitoring and growing a podcast's audience and engagement. Podcasting for Brand Awareness vs. Lead Generation (00:17:11) Traci shares insights on how businesses use podcasts for brand awareness and lead generation. Lead Generation Strategies for Various Businesses (00:18:37) Exploration of how different businesses can leverage podcasts for effective lead generation. Content Ideas for Niche Podcasts (00:20:18) Tracey provides examples of content strategies for niche podcasts, like those for divorce attorneys. Trust Building Through Podcasting (00:22:02) Discussion on how podcasts create trust with audiences, particularly in professional services. The Importance of Collaboration (00:23:03) Tracey discusses the need for collaboration among podcast service providers to improve industry standards. Membership Benefits of the Association (00:25:04) Details on joining the Podcast Professionals Association and the benefits of membership. Networking Events for Professionals (00:25:35) Overview of monthly virtual networking events for podcast service professionals to share and brainstorm. Tips for Growing Your Podcast (00:27:00) Traci shares effective strategies for increasing podcast audience, emphasizing SEO and discoverability. Optimizing Show Descriptions (00:27:45) Advice on creating SEO-optimized show descriptions and the importance of standout graphic art. Consistency and Content Repurposing (00:28:41) The significance of consistency and using efficiency programs to repurpose podcast content for growth.

31 min
17/09/2024

#42 - How to stay consistent and grow your podcast like a PRO ?

In this episode of Lessons from a Podcaster, Tiago sits down with Erika, CEO of Audivita, a top-tier podcast production company. Erika opens up about the company’s 'white glove' approach to podcast production, offering personalized, high-touch services that elevate podcasts to the next level. Reflecting on the podcasting boom during the COVID-19 pandemic, she dives into the common struggles new podcasters face and the solutions for overcoming them. Erika also shares actionable tips on how planning, consistency, and professional production are essential for long-term podcast success. Whether you're just starting or looking to refine your podcast, tune in for expert advice from a leader in the industry. Try Podsqueeze for free Links & Resources Website : https://audivita.com/ Podcast : https://audivita.com/podcasts/ Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. LinkedIn : https://www.linkedin.com/in/erikayocom/ Facebook : https://www.facebook.com/audivitastudios/ X : https://x.com/audivitastudios Timestamps Proudest Moment (00:00:08) Erika shares her proudest moment as CEO, highlighting the unique culture and partnership at Advaita. Market Saturation Discussion (00:01:18) Discussion on the saturation of podcast production companies and how Advaita differentiates itself. Co-hosting Solutions (00:07:43) Explains how bringing in a co-host can alleviate pressure for novice podcasters. Preparation vs. Improvisation (00:08:42) Advice on whether to prepare scripts or go with the flow, depending on the host's personality. Consistency in Podcasting (00:12:16) Erika stresses the importance of consistency in podcast release schedules for maintaining audience engagement. Motivations Behind Podcasting (00:13:12) Exploration of various motivations for starting podcasts, from business to personal storytelling. Challenges with Clients (00:16:09) Funny anecdotes about managing clients and unexpected challenges during podcast production. Current Production Volume (00:18:07) Erika reveals that Audivita manages about 40 shows in production at any given time. Pandemic Boom (00:19:17) Discussion on the surge in podcasting during the pandemic and its impact on Advaita's business. Sales Growth During Pandemic (00:20:42) Erika explains how the pandemic led to increased inquiries and client conversions for podcasting services. Increased Interest in Podcasting (00:21:04) Erika discusses the higher conversion rate and increased inquiries about starting podcasts during the pandemic. Using Podsqueeze for Efficiency (00:21:24) The conversation shifts to how Podsqueeze helps manage the workload for podcasters. When to Hire a Production Company (00:24:58) Discussion on the criteria for hiring a production company, focusing on professionalism and production value. Finding Advaita (00:26:13) Erika shares where listeners can find more information about Advaita and reach out with questions.

28 min
10/09/2024

#41 - How impactful is our digital self? The reality vs. AI debate!

In this compelling episode, Tiago welcomes Cezars to discuss the profound impact of digitalization on society through their podcast, "The Future Was Yesterday". They delve into the transformation of digital identities, the opportunities and challenges presented by AI, and the significant effects on sectors like education and healthcare. Cezar shares personal stories and stresses the urgency of understanding these shifts. The episode also covers content repurposing with Podsqueeze, the dynamics of bilingual podcasting, and offers valuable advice for aspiring podcasters. Tune in for a thought-provoking conversation on navigating the digital future. Try Podsqueeze for free Links & Resources Website : projectsaule.eu/ Podsqueeze : Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. Apple Podcast : https://podcasts.apple.com/gb/podcast/the-future-was-yesterday/id1640231302 Spotify : https://open.spotify.com/show/5rr9oddXPKmkQ13En79GJi Podcast Addict : https://podcastaddict.com/podcast/the-future-was-yesterday/4426150 LinkedIn : https://www.linkedin.com/in/cezars-torres/ Timestamps Podcast Pitch Challenge (00:00:09) Cezars describes their podcast as exploring the value of digital selves in a digitized world. Concerns About Digitalization (00:01:04) Discussion on the dangers of not understanding the rapid changes due to digitalization. Impact on Society (00:01:43) Scissors highlights the widening salary gap affecting those not technologically savvy. Personal Example of AI Impact (00:02:27) Scissors shares a personal story about their child's speech therapy and the role of AI. Adaptation Challenges (00:03:29) The discussion emphasizes the difficulty some children face in adapting to new technologies. Motivation for Starting the Podcast (00:04:10) Scissors explains their desire to articulate complex topics about technology and society. Audience Engagement (00:05:04) Scissors reflects on gaining invitations to projects despite a niche podcast audience. Using Podsqueeze (00:06:12) Scissors discusses how Podsqueeze helps repurpose podcast content for wider reach. Language Differences in Audience (00:07:25) Scissors observes different interests between Spanish and English-speaking listeners. Managing Bilingual Content (00:08:39) Scissors explains their approach to creating content in both English and Spanish. Funny Podcasting Moments (00:09:36) Scissors shares humorous mishaps during podcast recordings and a past interview experience. Cultural Connection Through Podcasting (00:11:28) Scissors reflects on how podcasting in Spanish reconnects them with their cultural roots. Advice for Non-English Speakers (00:13:09) Scissors encourages aspiring podcasters to start recording to improve their skills.

16 min
04/09/2024

#40 - How to stay motivated on your podcasting Journey ?

In this engaging episode, Tiago, the host, converses with Senda, the guest, who shares her experiences and insights as a podcaster. The discussion delves into various aspects of podcasting, including the challenges faced, the motivations behind starting her Podcast "Too Long Don't Listen" and her thoughts on the evolving landscape of content creation, particularly with the rise of AI. Senda candidly discusses the impact of AI tools in podcasting, expressing mixed feelings about their authenticity. She emphasizes the importance of human connection, predicting a future counter-movement advocating for genuine, human-centric content. Senda also reflects on overcoming challenges, the value of community, and the significance of listener engagement. Try Podsqueeze for free Links & Resources Podcast : https://podcasts.apple.com/au/podcast/too-long-dont-listen/id1640981588 Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. Apple Podcast : Spotify : https://open.spotify.com/show/6jnPMSxR9J1ZWk1yqDzz9G Instagram : instagram.com/toolongdontlisten YouTube : https://www.youtube.com/@tldltoday X : twitter.com/tldltoday LinkedIn : linkedin.com/company/too-long-don-t-listen Timestamps Interviewing the Author (00:00:08) Sandra shares her experience interviewing the author of "Surrounded by Idiots" and the unexpected acceptance. Nervousness in Early Interviews (00:02:02) Reflecting on her early nervousness and enthusiasm during her podcast interviews. Podcast Overview (00:03:56) Sandra introduces her podcast "Too Long Don't Listen," focusing on inspiring stories. Choosing Podcasting Over Other Mediums (00:05:01) Sandra discusses why she chose podcasting, inspired by friends' comments about her voice. Gender Representation in Podcasting (00:08:47) Sandra shares her podcast's gender listener statistics and discusses the inclusivity of her content. Advice for Women Podcasters (00:11:18) Sandra emphasizes the supportive nature of the podcasting community for female podcasters. Marketing Techniques for Growth (00:12:42) Sandra outlines her approach to defining her podcast's unique selling points for growth. Practical Tips for Podcasters (00:15:15) Sandra shares her experience with launching a newsletter to repurpose podcast content effectively. The Role of AI in Podcasting (19:24) Discussion on AI tools in podcasting and concerns about authenticity. Future of AI in Content Creation (19:48) Speculations on AI's growing presence and the preference for human-generated content. Struggles of Consistency in Podcasting (20:53) Sandra reflects on moments of doubt and the motivation that keeps her podcasting. Importance of Community Support (21:52) Advice on leveraging listener feedback and community to maintain consistency.

24 min
27/08/2024

#39 - How to unblock business psychology secrets for wine podcast success?

In this engaging episode, Tiago, welcomes Lawrence, a business psychology expert who also hosts the podcast 'Interpreting Wine'. Together, they dive into compelling topics such as podcast creation, storytelling in marketing, and the wine industry. Lawrence shares his unique experience, blending psychology and marketing to craft content that resonates. They discuss how storytelling can captivate an audience, strategies for monetization, and practical advice for growing a podcast in a niche market. This episode is packed with valuable insights for anyone passionate about podcasting. Try Podsqueeze for free Links & Resources Website : https://www.interpretingwine.com/ Podcast : https://interpretingwine.libsyn.com/ Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. Apple Podcast : https://podcasts.apple.com/au/podcast/interpreting-wine-podcast/id1289085070 Spotify : https://open.spotify.com/show/1W1ImyiJqU13FFZRKXZinA Facebook : https://www.facebook.com/interpretingwine/ Instagram : https://www.instagram.com/interpretingwine/ YouTube : https://www.youtube.com/channel/UCLZWYzVP0kjLKkPL170rBiw X : https://x.com/winepodcast LinkedIn : https://www.linkedin.com/company/interpretingwine/ Timestamps Psychology and Marketing (00:00:06) Discussion on the combination of business psychology and marketing. Podcast Mission (00:02:33) Presentation of the mission of the 'Interpreting Wine' podcast and its narrative approach. Transition to Podcasting (00:03:17) Explanation of the guest's journey towards creating his podcast. Audience Growth (00:04:50) Details on the audience growth during the first few months. Marketing Techniques (00:06:06) Effective strategies for promoting the podcast in a specific niche. Using Instagram (00:08:08) Importance of Instagram for engagement and podcast promotion. Pandemic Context (00:09:48) Impact of the pandemic on the interest in the podcast within the wine industry. Monetization Tools (00:11:08) Discussion on tools like Podsqueeze and their impact on the workflow. Content on Instagram (00:12:57) Types of content shared on Instagram to engage the audience. Issues in the Wine Industry (00:14:10) Critique of ineffective communication methods in the wine industry. Podcast Monetization (00:17:22) The guest’s approach to monetizing his podcast without advertisements. Collaboration Process (00:19:34) Description of the three-step process for working with wine regions.

24 min
20/08/2024

#38 - How to navigate career transitions: insights from a pro athlete?

In this engaging episode, Tiago, welcomes Ryan, a former professional footballer turned podcast host, to discuss his podcasting journey and the mission behind his show, the "2ndwind Academy Podcast". The conversation delves into the nuances of podcast production, the significance of quality audio, and the valuable lessons Ryan has learned from interviewing athletes about their career transitions. Ryan shares his structured approach to content strategy, emphasizing consistency, organization, and the use of technology to streamline his workflow. This episode is a must-listen for podcasters seeking inspiration and practical tips. Try Podsqueeze for free Links & Resources Website : https://www.2ndwind.io/ Podcast : https://www.2ndwind.io/podcast Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout. Apple Podcast : https://podcasts.apple.com/au/podcast/2ndwind-academy-podcast/id1618477039 Spotify : https://open.spotify.com/show/0Iz5LiJJy4LIWWkGqoGNNq Facebook : https://www.facebook.com/2ndwindacademy/ Instagram : https://www.instagram.com/2ndwindpod/ YouTube : https://www.youtube.com/@2ndwindAcademy X : https://x.com/2ndwind_io LinkedIn : https://www.linkedin.com/company/2ndwind-io/ Timestamps First Episode Experience (00:00:07) Tiago recalls recording his first episode with minimal equipment. Impact of Guest Popularity (00:01:06) Discussion on how guest achievements can boost podcast listenership. Radical Career Changes (00:02:42) Exploration of significant career shifts from sports to other professions. Supporting Athlete Transitions (00:04:56) The podcast aims to guide athletes in their career transitions. Podcast Publishing Schedule (00:05:41) Tiago reveals that new episodes are released weekly on Wednesdays. Guest Selection Process (00:06:19) Tiago explains how he finds and invites guests for his podcast. Episode Preparation Timeline (00:08:12) Discussion on scheduling and preparing episodes ahead of time. Editing Challenges (00:09:03) Tiago shares his experience with time-consuming editing processes. Hiring Editing Support (00:10:03) Tiago discusses the benefits of hiring someone for podcast editing. Finding the Right Editor (00:11:55) Tiago explains how he found his current editor through referrals. In-Person Recording Setup (00:13:05) Challenges and strategies for setting up a studio for in-person interviews. Improving Sound Quality (00:14:08) The impact of using headphones on sound quality during recordings. Using Podsqueeze Effectively (00:15:25) Tiago describes how Podsqueeze has streamlined his podcasting workflow.

22 min

In this podcast we interview Podcasters from all around the world and ask them to share their tips, insights, stories and everything you need to grow your own podcast.This show is brought to you by Podsqueeze. The essential tool for any podcaster that wants to take their show to the next level.

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Lessons From A Podcaster