40 min
[383] How to get your podcast live in 60 days Build Your Online Audience
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- Marketing
If it's a dream or ambition of yours to start a podcast or launch a podcast in 2020 this podcast episode is for you. In this episode, I answer the many questions that I get asked all the time about launching a podcast.
So if you'd love to start a podcast but you're unsure of what equipment you need or how to host it and get it online or even get people to listen to it then this is a must-listen.
In this podcast episode, I share my practical actionable tips including how to choose a topic and why you should choose a niche to reach a larger audience.
Even if you're not planning a podcast and just a regular piece of consistent content then you'll still find this episode useful.
I'd love to know what you think.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Why do you want to start a podcast? Launching a podcast can be a big investment of your time, energy and money. Which is why it’s important to get clear on why you’re doing it. A podcast can be a great way to attract leads and sales for your business. For example, many of my clients start listening to my podcast way before they become a client.
However, you may have other aims - such as connecting with other influencers in your industry or raising your profile so you can land more speaking gigs or a book deal. If you’re clear on why you want to start a podcast, it will be much easier to measure the potential return on investment for your business.
How to choose a topic for your podcast Regardless of the topic, your podcast should solve a problem for your listeners. Solving a problem for people can simply be about entertaining people and/or making them laugh.
But for most business owners, this is generally about providing valuable information/discussion around a specific topic. For example, my podcast 'The Janet Murray Show' provides actionable tips and business/marketing advice - on topics ranging from Instagram marketing to creating a content calendar for your business to how to start a podcast for your business.
As with many things in your business, the more ‘niche’ and/or specific you can be, the better. Spend some time searching through the podcasts Apple and/or other podcasting platforms and you will be amazed what people have podcasts on.
For example:
Pat Flynn - passive income Steve Folland - parents who freelance Bella Vasta - pet business owners How to choose a name for your podcast Once you’ve decided on a topic, it’s time to choose a name for your podcast. I’d suggest picking a title that describes what your podcast is about.
For example, Employment Law Matters, the Smart Passive Income Podcast, the Property Development Podcast.
While it might be tempting to come up with something creative, this will make it easier for new listeners to find you. Ditto for individual episode titles.
Interview or solo show? How to choose a format for your podcast There are no hard and fast rules about which is best: solo, interview or a mix of both. It really is down to you. It’s also something you may need to test over time i.e. do your solo shows perform better than your interview shows. For example, I started off with a weekly interview but found my solo shows often performed better, so I gradually started to do fewer interviews and more solo shows.
How often should you put out a podcast (and how long should it be)? Again there are no hard and fast rules about how often you should put out your podcast i.e. weekly, daily, monthly. This is really down to you.
If you’re new to podcasting, creating a season of 6-8 episodes can be a much less daunting than launching a weekly or daily show. If your first season does well, you can always create another on a related topic and/or move to a regular show.
Your podcast can be as short or as long as you want. But if you
If it's a dream or ambition of yours to start a podcast or launch a podcast in 2020 this podcast episode is for you. In this episode, I answer the many questions that I get asked all the time about launching a podcast.
So if you'd love to start a podcast but you're unsure of what equipment you need or how to host it and get it online or even get people to listen to it then this is a must-listen.
In this podcast episode, I share my practical actionable tips including how to choose a topic and why you should choose a niche to reach a larger audience.
Even if you're not planning a podcast and just a regular piece of consistent content then you'll still find this episode useful.
I'd love to know what you think.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Why do you want to start a podcast? Launching a podcast can be a big investment of your time, energy and money. Which is why it’s important to get clear on why you’re doing it. A podcast can be a great way to attract leads and sales for your business. For example, many of my clients start listening to my podcast way before they become a client.
However, you may have other aims - such as connecting with other influencers in your industry or raising your profile so you can land more speaking gigs or a book deal. If you’re clear on why you want to start a podcast, it will be much easier to measure the potential return on investment for your business.
How to choose a topic for your podcast Regardless of the topic, your podcast should solve a problem for your listeners. Solving a problem for people can simply be about entertaining people and/or making them laugh.
But for most business owners, this is generally about providing valuable information/discussion around a specific topic. For example, my podcast 'The Janet Murray Show' provides actionable tips and business/marketing advice - on topics ranging from Instagram marketing to creating a content calendar for your business to how to start a podcast for your business.
As with many things in your business, the more ‘niche’ and/or specific you can be, the better. Spend some time searching through the podcasts Apple and/or other podcasting platforms and you will be amazed what people have podcasts on.
For example:
Pat Flynn - passive income Steve Folland - parents who freelance Bella Vasta - pet business owners How to choose a name for your podcast Once you’ve decided on a topic, it’s time to choose a name for your podcast. I’d suggest picking a title that describes what your podcast is about.
For example, Employment Law Matters, the Smart Passive Income Podcast, the Property Development Podcast.
While it might be tempting to come up with something creative, this will make it easier for new listeners to find you. Ditto for individual episode titles.
Interview or solo show? How to choose a format for your podcast There are no hard and fast rules about which is best: solo, interview or a mix of both. It really is down to you. It’s also something you may need to test over time i.e. do your solo shows perform better than your interview shows. For example, I started off with a weekly interview but found my solo shows often performed better, so I gradually started to do fewer interviews and more solo shows.
How often should you put out a podcast (and how long should it be)? Again there are no hard and fast rules about how often you should put out your podcast i.e. weekly, daily, monthly. This is really down to you.
If you’re new to podcasting, creating a season of 6-8 episodes can be a much less daunting than launching a weekly or daily show. If your first season does well, you can always create another on a related topic and/or move to a regular show.
Your podcast can be as short or as long as you want. But if you
40 min