Build Your Online Audience

Janet Murray
  • 4.9 (208)
  • MARKETING
Build Your Online Audience

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857 Or on your favourite podcast app here:  https://courageous-content.captivate.fm/

  1. 02/06/2021

    [NEW PODCAST TRAILER] The Courageous Content podcast is live!

    Find out what to expect from Janet's new podcast in this super short trailer. Listen on Apple Podcasts Or your favourite podcast app. And don't forget to download, subscribe rate and review - those reviews are SO important!

    4 min

  2. 26/03/2021

    How to bounce back from a failed launch with Natalie Sisson

    THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP.   https://courageous-content.captivate.fm/ Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?  If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.  Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt). You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure. This is the final episode of The Build Your Online Audience podcast. Join the waiting list for my NEW podcast (launching in May 2021) here.   {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes About this final Build Your Online Audience podcast episode (00:30) How Natalie inspired me at the start of my podcast journey (01:01) Find out about my new Courageous Content podcast (01:58) About Natalie and her mission to help women earn what they’re worth (03:32) What happened when Natalie’s launch went wrong (06:40) How your mindset can make a bad launch so much worse (09:20) Why your launch will bomb if you don’t stay true to your values (14:15) Why solving problems is more important than perfection (15:53) The key things you need to remember for a successful course launch (17:10) Why the size of your audience should determine your launch strategy (19:10) Why keeping your launch simple is key to success  (23:02) How to find out if people will buy your course before you launch (26:57) About Natalie's new book ’Suck it up Princess’ (33:45) Why resilience is key when you’re launching (36:20) How to join the waitlist for my new Courageous Content podcast (37:29) Resources Natalie's website and podcast Natalie’s Instagram Natalie’s book Suck It Up Princess Teachable  Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my  Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast) [009] How to build a memorable brand with Natalie Sisson (podcast) [418] How long does it take to create an online course (podcast) [426]  The ultimate course launch checklist (podcast) [440] The secret to a successful online course or membership launch (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

    38 min

  3. 23/03/2021

    Invitation to my Podcast Wrap Party

    My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT. I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too.  Listen to this quick podcast to find out how to get the link to register to join us. Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle. There's everything you need to get your podcast up and running. See you there! Register for my podcast party here {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes   When is my podcast wrap party (0:22)  Why you need to register for my podcast wrap party (0:34) How you can win a podcast prize bundle to get your podcast live (0:58) What’s included in my podcast prize bundle (01:31) How to register for my podcast wrap party (02:06) When I’m launching my new Courageous Content podcast (02:31) Why I’d love you to join my podcast party (02:44) Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

    3 min

  4. 19/03/2021

    How to create a crisis plan for your content

    Have you ever wondered what would happen to your content if you needed to take time out of your business?  Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work?  If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important.  In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to).  You’ll learn why planning for the good times (a sudden spike in sales, for example)  is just as important as planning for a crisis. PLUS what to include in your contingency planning.  And why this topic is important - even if you’re a solopreneur.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes Why I’m ending the Build Your Online Audience Podcast (and what’s coming next) (02:15) How Diane Mayor helps business owners (03:32) About this podcast episode and why contingency planning is important (04:50) How Diane got started in contingency planning (05:40) When I realised I needed a contingency plan (07:30) Why your reaction to an event is what creates the good or bad results (10:03) How to reduce panic in a crisis by making sure you’ve got a planned response (12:49) How to work out the risks you can control in your business (and what you can’t) (13:31) Tips for contingency planning for a live event (18:48) Where to start with your contingency planning (21:02) How to create a crisis plan if you’re a solopreneur (26:26) How far ahead to batch content if you’re contingency planning (32:41) Why you should prioritise content creation for a podcast, blog or YouTube content over social media content (36:30) What you need to consider when you’re batching content (and how to make it work for you) (38:40) How to assess risk in your content planning (and why you can’t prepare for everything) (42:10) How to plan for a media crisis (if you don’t have a PR team) (47:22) Why you should keep your content organised (52:14) Resources Diane's website and podcast  Diane's Instagram Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my  Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast) [374] How to create a year's worth of content in one morning (podcast) [439] How to create a content batching week with Jordan Gill (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

    57 min

  5. 12/03/2021

    Why I’m ending the Build Your Online Audience podcast (plus what’s coming next)

    In this episode, I explain why I’m ending this podcast in two episodes time (episode 450). I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together). If you’re a regular listener to the show, THANK YOU so much for your support. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes   My big news about this podcast (0:38) How my podcast audience has kept me motivated (01:48) The three reasons why I’m ending this podcast (03:02) Why I wanted to quit while I was ahead and at the top (05:50) How my business has changed and why I want to align my podcast with that change (06:33) The podcast interview that sparked a lightbulb moment (07:43) Why my Facebook Ads made me realise what my ideal clients really needed (10:09) How my Courageous Content challenge has helped business owners create better content (13:15) How the new podcast will help me align my offerings with my content(15:40) About my new podcast and the topics it will cover (19:18) Why you need to create content  you enjoy and fits your personality (23:50) Why I want to help women find the courage to create content (26:21) How the new podcast will focus more on the emotional side of content creation (28:13) Why marketing 'gurus' aren't always the best source of content inspiration (29:57) Why we could be talking about building a community rather than an audience  (31:07) The types of guests you'll hear from on my new podcast (32:41) Why I want to help people find the joy in content creation (33:02) Thanks to my fabulous team behind the podcast (33:46) About the new podcast launch and where you can find more details (34:37) Come along to my podcast party (35:20) Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my Courageous Content mini-course Join my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [315] How to create a brand statement and why you need to with Nicole J Smith (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [400] How to build a large audience for your blog, vlog or podcast or (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

    38 min

  6. 12/03/2021

    How to generate semi-passive income by selling your own planner or journal

    I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products. In this podcast episode (which you can also read as a blog), I share my tips on how to generate a semi-passive income from selling a planner or journal. You’ll find out: How to choose a topic for your planner/journal How a planner/journal can help you sell higher-tickets products/services How to ensure your planner/journal is profitable How to develop complementary products you can sell alongside your journal/planner {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   1. Make sure your planner solves a problem  There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person. For example, my Social Media Diary & Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track. Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress. A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event. 2. Pick a niche for your planner Don’t be put off if there are already planners on sale in your industry/space. It is possible to niche down within your industry For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour -  will not only help you stand out, it will also increase your sales. For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches. There are lots of possibilities to niche down within your industry. Even if it seems like there are lots of planners already on the market. You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer. 3. Build an audience to sell your planner to The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations. If this is the case, you have a number of options: Launch your planner anyway - but just do a small print run for your first launch. While the printing cost will be higher, this will give you a chance to test out your product. Work on building your audience until it’s big enough to achieve your target sales. 4. Build authority on your planner topic There may be someone else out there who sells a similar planner/journal to the one you want to create.  Someone who has an established audience e.g. a YouTube channel, book and/or large social media following. So why would someone choose to buy from you? I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to

    29 min

  7. 05/03/2021

    Women in podcasting: why we need more women's voices on podcasts

    Did you know that just one in three podcast hosts are women? And just 21% of chart-topping podcast hosts are female? Even though almost as many women listen to podcasts as men.  So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche? This special podcast episode - published to mark International Women’s Day 2021 - aims to inspire more women to get their voices heard. You’ll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast. Even if starting a podcast isn’t on your radar, there is so much to inspire you in this episode to get your voice out there. Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes Why I hosted a ‘Women in Podcasting Session’ at 2021Sorted (01:42) Why you should listen to this podcast episode (even if you're not launching a podcast) (02:30) Who you’ll hear from in this episode (05:12) How long should a podcast episode really be (6:56) Why planning is key to making your podcast episode  interesting (07:18) How to get over the fear of hearing your voice on a podcast (07:52) How to relax when you’re recording your podcast (10:50) Why you shouldn’t script your podcast episode  (11:20) How to get your podcast started and why you don’t need a big budget (13:21) Why podcasting is powerful for raising your business visibility (19:50) Why your podcast launch strategy is important for positioning in the future (21:10) How to be strategic when choosing your podcast guests (22:16) Why your podcast is a great source of content (23:13) Why your podcast is great for your SEO on Google (24:05) Why you don’t need loads of fancy equipment to record a podcast (28:08) How to use Zoom to record your podcast episodes (29:07) Why a podcast is a long term investment (33:02) Why you have to promote your podcast and keep telling people about it (35:18) How to keep your podcast editing simple (35:29) Tools you can use for editing your podcast audio (37:10) Resources   Podcast speakers Charlotte Foster Turn up the volume on your voice Anna Parker Naples Podcast with impact Ant McGinley Pods up North Avni Gohil Virtuelicious     Tools Descript -  transcribe and edit audio Audacity - for recording and editing Searchie - for transcripts Otter - for recording and transcripts Zoom for recording your podcast  Join my Courageous Content mini-course Join my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [446] How to pitch yourself as a podcast guest (podcast) [400] How to build a large audience for your blog, vlog or podcast (podcast) [383] How to get your podcast live in 60 days (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [253] How to land a guest appearance on podcasts with Nicole Holland (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

    40 min

  8. 26/02/2021

    How to pitch yourself as a podcast guest

    Being a guest on other peoples’ podcasts is a great way to build your audience - and your authority. But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what’s the best way to pitch yourself as a podcast guest? And how can you make sure your pitch stands out from the rest? In this podcast episode, you’ll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a ‘yes’ from the host. You’ll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Why it's worth being a podcast guest Why Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast.  It’s much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week.  It’s also a great way to build trust quickly.  There’s something about being in someone’s earbuds that’s much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services.  And the best thing is, every time you appear on someone else’s podcast, you’re getting in front of a brand new audience - an audience you haven’t had to build yourself. So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time. But before you get too excited…let’s back up a bit.  Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough.  So how do you write a pitch for a podcast host that really stands out? Read on and find out. And why not check out my YouTube video about pitching yourself as a podcast guest as well:- 1. Focus on how you can help the podcast host (not yourself) As a podcast host, this is what I’m looking for in a guest: Someone who can provide great content for my audience. In my case, this is practical ‘how to’ advice on listeners can apply in their business on social media marketing, content marketing and email marketing. On another podcast, great content might simply be entertainment or providing information about a specific topic.  Someone who has an established online presence in the form of a blog, vlog, podcast and/or has written a book. Not only does this mean they have an audience they can share our podcast interview with, but it also means I can serve my listeners by directing them towards more useful content.  Sadly, most of the pitches I get are focused on what the person doing the pitching hopes to get out of the interview rather than how they can help my audience.  In many cases, it’s clear they haven’t even listened to the show (or even scrolled through previous episode titles) to get a feel for the kind of content I offer. I think my experience is pretty typical - which is why I say 'no' to most pitches I receive. If you can focus on how you can help the podcast host - rather than yourself - you'll have a much better chance of getting a 'yes'. 2. Label the subject header of your email Most podcast hosts are actively looking for great content, so label the subject line of your email and they’re far more likely to pay attention. 3.Use the subject header to summarise your idea  A concise subject header that summarises your story (ideally in ten words or less) is far more likely to get a podcast host’s attention. Resist the temptation to use puns or clever wordplay th

    37 min
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4.9
out of 5
208 Ratings

About

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857 Or on your favourite podcast app here:  https://courageous-content.captivate.fm/

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