472 episodes

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857

Or on your favourite podcast app here:  https://courageous-content.captivate.fm/

Build Your Online Audience Janet Murray

    • Business
    • 4.9 • 208 Ratings

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857

Or on your favourite podcast app here:  https://courageous-content.captivate.fm/

    [NEW PODCAST TRAILER] The Courageous Content podcast is live!

    [NEW PODCAST TRAILER] The Courageous Content podcast is live!

    Find out what to expect from Janet's new podcast in this super short trailer.
    Listen on Apple Podcasts
    Or your favourite podcast app.

    And don't forget to download, subscribe rate and review - those reviews are SO important! 

    • 3 min
    How to bounce back from a failed launch with Natalie Sisson

    How to bounce back from a failed launch with Natalie Sisson

    THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP. 
     https://courageous-content.captivate.fm/
    Have you ever launched a course or product that flopped - leaving you wondering where you went wrong? 
    If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson. 
    Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt).
    You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure.
    This is the final episode of The Build Your Online Audience podcast.
    Join the waiting list for my NEW podcast (launching in May 2021) here.
     
    {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes About this final Build Your Online Audience podcast episode (00:30) How Natalie inspired me at the start of my podcast journey (01:01) Find out about my new Courageous Content podcast (01:58) About Natalie and her mission to help women earn what they’re worth (03:32) What happened when Natalie’s launch went wrong (06:40) How your mindset can make a bad launch so much worse (09:20) Why your launch will bomb if you don’t stay true to your values (14:15) Why solving problems is more important than perfection (15:53) The key things you need to remember for a successful course launch (17:10) Why the size of your audience should determine your launch strategy (19:10) Why keeping your launch simple is key to success  (23:02) How to find out if people will buy your course before you launch (26:57) About Natalie's new book ’Suck it up Princess’ (33:45) Why resilience is key when you’re launching (36:20) How to join the waitlist for my new Courageous Content podcast (37:29) Resources Natalie's website and podcast
    Natalie’s Instagram
    Natalie’s book Suck It Up Princess
    Teachable 
    Be the first to hear when my new podcast goes live in May 2021.
    Sign up for the waitlist to hear about my new Courageous Content podcast
    Join my  Build Your Online Audience programme
    Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
    [Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)

    [009] How to build a memorable brand with Natalie Sisson (podcast)
    [418] How long does it take to create an online course (podcast)
    [426]  The ultimate course launch checklist (podcast)
    [440] The secret to a successful online course or membership launch (podcast)
    Connect with me on Twitter, Instagram, Facebook and LinkedIn

    • 38 min
    Invitation to my Podcast Wrap Party

    Invitation to my Podcast Wrap Party

    My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT.
    I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too. 
    Listen to this quick podcast to find out how to get the link to register to join us.
    Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle.
    There's everything you need to get your podcast up and running.
    See you there!
    Register for my podcast party here

    {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes
     
    When is my podcast wrap party (0:22)  Why you need to register for my podcast wrap party (0:34) How you can win a podcast prize bundle to get your podcast live (0:58) What’s included in my podcast prize bundle (01:31) How to register for my podcast wrap party (02:06) When I’m launching my new Courageous Content podcast (02:31) Why I’d love you to join my podcast party (02:44) Resources Be the first to hear when my new podcast goes live in May 2021.
    Sign up for the waitlist to hear about my new Courageous Content podcast
    Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
    [Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast)

    [376] Lessons learned from 1 millions downloads of my podcast (podcast)


    Connect with me on Twitter, Instagram, Facebook and LinkedIn

    • 3 min
    How to create a crisis plan for your content

    How to create a crisis plan for your content

    Have you ever wondered what would happen to your content if you needed to take time out of your business? 
    Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work? 
    If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important. 
    In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to). 
    You’ll learn why planning for the good times (a sudden spike in sales, for example)  is just as important as planning for a crisis.
    PLUS what to include in your contingency planning.  And why this topic is important - even if you’re a solopreneur. 
    {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes Why I’m ending the Build Your Online Audience Podcast (and what’s coming next) (02:15) How Diane Mayor helps business owners (03:32) About this podcast episode and why contingency planning is important (04:50) How Diane got started in contingency planning (05:40) When I realised I needed a contingency plan (07:30) Why your reaction to an event is what creates the good or bad results (10:03) How to reduce panic in a crisis by making sure you’ve got a planned response (12:49) How to work out the risks you can control in your business (and what you can’t) (13:31) Tips for contingency planning for a live event (18:48) Where to start with your contingency planning (21:02) How to create a crisis plan if you’re a solopreneur (26:26) How far ahead to batch content if you’re contingency planning (32:41) Why you should prioritise content creation for a podcast, blog or YouTube content over social media content (36:30) What you need to consider when you’re batching content (and how to make it work for you) (38:40) How to assess risk in your content planning (and why you can’t prepare for everything) (42:10) How to plan for a media crisis (if you don’t have a PR team) (47:22) Why you should keep your content organised (52:14) Resources Diane's website and podcast 
    Diane's Instagram
    Be the first to hear when my new podcast goes live in May 2021.
    Sign up for the waitlist to hear about my new Courageous Content podcast
    Join my  Build Your Online Audience programme
    Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
    [Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)
    [374] How to create a year's worth of content in one morning (podcast)
    [439] How to create a content batching week with Jordan Gill (podcast)
    Connect with me on Twitter, Instagram, Facebook and LinkedIn

    • 56 min
    Why I’m ending the Build Your Online Audience podcast (plus what’s coming next)

    Why I’m ending the Build Your Online Audience podcast (plus what’s coming next)

    In this episode, I explain why I’m ending this podcast in two episodes time (episode 450).
    I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together).
    If you’re a regular listener to the show, THANK YOU so much for your support.
    {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes
     
    My big news about this podcast (0:38) How my podcast audience has kept me motivated (01:48) The three reasons why I’m ending this podcast (03:02) Why I wanted to quit while I was ahead and at the top (05:50) How my business has changed and why I want to align my podcast with that change (06:33) The podcast interview that sparked a lightbulb moment (07:43) Why my Facebook Ads made me realise what my ideal clients really needed (10:09) How my Courageous Content challenge has helped business owners create better content (13:15) How the new podcast will help me align my offerings with my content(15:40) About my new podcast and the topics it will cover (19:18) Why you need to create content  you enjoy and fits your personality (23:50) Why I want to help women find the courage to create content (26:21) How the new podcast will focus more on the emotional side of content creation (28:13) Why marketing 'gurus' aren't always the best source of content inspiration (29:57) Why we could be talking about building a community rather than an audience  (31:07) The types of guests you'll hear from on my new podcast (32:41) Why I want to help people find the joy in content creation (33:02) Thanks to my fabulous team behind the podcast (33:46) About the new podcast launch and where you can find more details (34:37) Come along to my podcast party (35:20) Resources Be the first to hear when my new podcast goes live in May 2021.
    Sign up for the waitlist to hear about my new Courageous Content podcast
    Join my Courageous Content mini-course
    Join my Instagram Success Academy
    Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)
    [315] How to create a brand statement and why you need to with Nicole J Smith (podcast)
    [376] Lessons learned from 1 millions downloads of my podcast (podcast)
    [400] How to build a large audience for your blog, vlog or podcast or (podcast)
    Connect with me on Twitter, Instagram, Facebook and LinkedIn

    • 38 min
    How to generate semi-passive income by selling your own planner or journal

    How to generate semi-passive income by selling your own planner or journal

    I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products.
    In this podcast episode (which you can also read as a blog), I share my tips on how to generate a semi-passive income from selling a planner or journal.
    You’ll find out:
    How to choose a topic for your planner/journal How a planner/journal can help you sell higher-tickets products/services How to ensure your planner/journal is profitable How to develop complementary products you can sell alongside your journal/planner {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   1. Make sure your planner solves a problem  There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person.
    For example, my Social Media Diary & Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track.
    Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress.
    A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event.
    2. Pick a niche for your planner
    Don’t be put off if there are already planners on sale in your industry/space.
    It is possible to niche down within your industry
    For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour -  will not only help you stand out, it will also increase your sales.
    For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches.
    There are lots of possibilities to niche down within your industry. Even if it seems like there are lots of planners already on the market.
    You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer.
    3. Build an audience to sell your planner to The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations.
    If this is the case, you have a number of options:
    Launch your planner anyway - but just do a small print run for your first launch. While the printing cost will be higher, this will give you a chance to test out your product. Work on building your audience until it’s big enough to achieve your target sales. 4. Build authority on your planner topic There may be someone else out there who sells a similar planner/journal to the one you want to create.  Someone who has an established audience e.g. a YouTube channel, book and/or large social media following.
    So why would someone choose to buy from you?
    I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to

    • 29 min

Customer Reviews

4.9 out of 5
208 Ratings

208 Ratings

AmBec78 ,

Practical, wise and entertaining

I’ve been a fan of Janet’s for years - I love her friendly but no nonsense style, and her extremely practical, easy to follow strategies and tips. A must-listen for anyone building a small business, on or offline.

hnb102 ,

Used to be good.

Used to be good. Now the content is unnecessarily stretched out. It’s hard to extract the useful content.

Sarah "Mother Tucker" ,

Really enjoyed this podcast!! So grateful to have found Janet!

Short, sharp, to the point and friendly! In 30 minutes I learnt so much and Janet delivers this information in a friendly, easy to understand way. I didn’t feel overwhelmed, I felt inspired! Thank you for delivering such great content!

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Working Hard, Hardly Working
Grace Beverley
Nudge
Phill Agnew
More or Less: Behind the Stats
BBC Radio 4