57 episodes

You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters.

elderberries.substack.com

4-Quarter Lives Avivah Wittenberg-Cox

    • Society & Culture
    • 5.0 • 3 Ratings

You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters.

elderberries.substack.com

    Tim Parr: Tapping the Q3 Consumer Opportunity

    Tim Parr: Tapping the Q3 Consumer Opportunity

    In this episode of "4 Quarter Lives," Avivah Wittenberg-Cox talks with Tim Parr, CEO of Caddis, to explore his multifaceted journey from a serial entrepreneur in the action sports industry to revolutionizing how we perceive ageing through his innovative eyewear company focused on the Q3 demographic. Tim shares his insights on midlife reinvention, the importance of authenticity in marketing, and why embracing ageing can be your next great adventure. He talks about his own transitions, the significance of tone and understanding your audience in brand communication, and the potential of the longevity economy. 
    Tim has both founded new companies and worked with some of the most respected brands in the apparel and sporting goods industries, including Patagonia, L.L.Bean, Filson, Kono and others. After founding cycling brand Swobo he developed his ideas and expertise in brand building. He became GM of Patagonia’s WaterGirl surf business, then established his own brand strategy business to help others build relevant customer brand experience. He brought this expertise to the founding of Caddis, a lifestyle brand specifically addressing the needs of people over 40.  And alongside this he has toured his Bluegrass band across the western USA.  He is a graduate of the University of California at Santa Barbara. 
    Useful Links 
    * Caddis website 


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    • 42 min
    Martin Frölander: Tech meets Midlife Transitions

    Martin Frölander: Tech meets Midlife Transitions

    In the first episode of Season 6 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Martin Frolander, the Founder and Chief Executive of Junoverse, a company with a mission to reimagine the future of seniors through the most comprehensive retirement platform yet built. Their conversation delves into Junoverse's three integrated platforms: Ready, Go, and Connect, each tailored to different stakeholders key to an individual's career and life. 
    * Ready supports employers in managing mid to late career employees aged 50-80. It features assessments, personalized plans, algorithm-based recommendations, and mentoring. 
    * Go assists individuals in retirement, helping them navigate post-work life effectively, with a series of resources and tools 
    * Connect aims to create and enable age-friendly communities, facilitating better integration and interaction among community members of varying ages. 
    Finally, Martin and Avivah discuss why there remains relatively low awareness and urgency among employers regarding the ageing workforce. 
    Martin Frölander is an international citizen with over 20 years of business experience ranging from founder of multiple startups, leadership positions in multinational companies as well as advisor to international Boards and CEOs. He has a track record of building and scaling successful companies in the Wellness/Health Ed and AgeTech industry. Martin is Swedish by birth, but Mozambican at heart.  
    Useful Links 
    * Junoverse website 


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    • 38 min
    4-Quarter Lives: Lessons from Season 5 Conversations

    4-Quarter Lives: Lessons from Season 5 Conversations

    In this episode of 4 Quarter Lives, Avivah Wittenberg-Cox summarises key points from the fascinating conversations she has had with a wide range of experts across the Season 5. Her aim this season was to dig deeper into the midlife transition issue, how to prepare people for longer careers, more change and the need for real longlife learning. She started with Richard Alderson of Careershifters and Victoria Tomlinson of NextUp, both of whom have launched businesses helping people with these momentous career moves. Richard described the 6 phases of career shifts that everyone goes through, while Victoria discussed evolving attitudes to late work, and how to better exit big jobs, while avoiding the sudden cliff edge of endings. 
    Avivah’s next guest was London Business School Professor Herminia Ibarra, author of the seminal book Working Identity, which focuses in on the particular challenges of changing careers in midlife. Following that was Helen Tupper, co-CEO of Amazing If, a company that introduced the concept of ‘squiggly careers’, helping corporates to flex their managers’ minds and systems, not least to retain good talent. This objective is also dear to the heart of Pedro Patella, or France’s SANOFI, with whom Avivah discussed their new global Generations Employee network. Another informative guest was Ann Francke, CEO of the UK’s Chartered Management Institute, who focused on the management competencies involved in working with inter-generational workforces and customers.  
    Also keen to drill down into the issue of how to influence decision-makers in organisations is Michael Clinton, former Head of Publishing of Hearst Magazines, and author of ROAR: Into the Second Half of Your Life. Meanwhile Bradley Schuman is author of The Super Age: Decoding our Demographic Destiny, as well as CEO of Human Change. Both brought their deep insights to the podcast. 
    Avivah ended the season with two pioneers in the longevity space. Chip Conley is the Founder of the Modern Elder Academy and his latest book is Learn to Love Midlife. He uses his own life as a radically honest exploration of the new shape of life. Finally, Avivah talked with Professor Andrew Scott, of London Business School, who has just followed up his massively impactful book The 100-Year-Life, with his latest, The Longevity Imperative. This is big-picture thinking, encompassing not just individual change but cultural, social and economic at a global level.  
    Some Useful Links 
    * The universities around the world running midlife transition programmes 
    * OECD report summaries 
    * Employers Don’t Care if You Have 25 Years Experience – Or 5 
    * Changing Jobs at Midlife is Good for Your Career – And Your Salary 


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    • 10 min
    Andrew Scott - The New Longevity Imperative

    Andrew Scott - The New Longevity Imperative

    In this final episode of Season 5 of 4-Quarter Lives, Avivah talks with Professor Andrew Scott about his new book, The Longevity Imperative, and the profound implications of increased lifespan. Andrew distinguishes between the first and second longevity revolutions, highlighting the shift from surviving childhood to redefining the ageing process itself. He emphasizes the imperative for cultural and societal changes to enable individuals to age better and maximise the potential of their additional healthy years. He provides clarity on life expectancy data, explaining the nuances between period and cohort measures, and underscoring how gains in life expectancy now predominantly occur after the age of 60. And he shines a light on health inequalities that hinder progress in the UK and USA.  
    The conversation continues by looking at the importance of fostering generational balance and perspectives in the workforce. Andrew advocates for restructuring systems to value mixed-age workforces, stressing the necessity for flexible career structures and confronting ageism. He frames ageing as a continuous process rather than a singular event, critiquing the prevalent dichotomy between ‘young’ and ‘old’. He is optimistic that this generation can pioneer new perspectives on extended life, influencing future generations with a more holistic view of ageing.  
    Professor Andrew Scott is a world expert on the economics of longevity and on what that entails for ensuring happier, healthier and more productive lives. An award-winning researcher, speaker, author and teacher, he is co-founder of The Longevity Forum, co-author (with Lynda Gratton) of the global bestselling book “The Hundred Year Life” and a professor of economics at London Business School. He is also a consulting scholar at Stanford University’s Center on Longevity.  
    He was Managing Editor for the Royal Economic Society’s Economic Journal and Non-Executive Director for the UK’s Financial Services Authority 2009-2013. He has been an advisor on policy to a range of governments. He is currently on the advisory board of the UK’s Office for Budget Responsibility, the Cabinet Office Honours Committee (Science and Technology), co-founder of The Longevity Forum, a member of the National Academy of Medicine’s International Commission on Health Longevity and the WEF council on Healthy Ageing and Longevity. Previously Andrew held positions at Oxford University, London School of Economics and Harvard University. His MA is from Oxford, his M.Sc. from the London School of Economics and his D.Phil from Oxford. 
    Useful Links: 
    * Andrew Scott’s website 
    * Buy The Longevity Imperative on Amazon UK or Amazon USA 
    * Buy The Hundred Year Life on Amazon UK or Amazon USA 
    * Report (joint author): The Longevity Dividend: The Economics of Healthier, Longer and More Productive Lives  
    * Article (joint author) in The Journal of the Economics of Ageing: Healthy ageing trends in England between 2002 to 2018: Improving but slow and unequal  



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    • 48 min
    Chip Conley: Loving Midlife

    Chip Conley: Loving Midlife

    Chip Conley is on a midlife mission. After disrupting the hospitality industry twice, first as the founder of Joie de Vivre Hospitality, the second-largest operator of boutique hotels in the U.S., and then as Airbnb’s Head of Global Hospitality and Strategy, leading a worldwide revolution in travel, Conley co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. Inspired by his experience of intergenerational mentoring as a ‘modern elder’ at Airbnb, where his guidance was instrumental to the company’s extraordinary transformation from fast-growing start-up to the world’s most valuable hospitality brand, MEA is the world's first ‘midlife wisdom school’ and has a campus opening on a 2,600-acre regenerative horse ranch in Santa Fe, New Mexico in early 2024. Dedicated to reframing the concept of ageing, MEA supports students to navigate midlife with a renewed sense of purpose and possibility. A New York Times bestselling author, Conley's 7th book "Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age" is about rebranding midlife to help people understand the upside of this often-misunderstood life stage. In 2023 he gave a TED talk on the “midlife chrysalis." 

    Some Useful Links: 
    * Website: Chip Conley 
    * Book: Learning to Love Midlife – or at Amazon 
    * Website: Modern Elder Academy 
    * Chip Copley’s Daily Blog: Wisdom Well 
    * Blue Zones Retreat at MEA 


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    • 39 min
    Bradley Schurman: The Management Skill of Navigating Longer Careers

    Bradley Schurman: The Management Skill of Navigating Longer Careers

    In this episode of 4 Quarter Lives we tackle the complexities of longevity, ageing populations, and the evolving business landscape that accompanies these global shifts. While longevity science progresses at a breakneck pace, societal norms and economic structures lag behind, posing significant challenges. Avivah Wittenberg-Cox talks with demographic strategist Bradley Schuman. Together they take a deep dive into how businesses that leverage age diversity can outpace the competition and why addressing the unique challenges women face in midlife could be a game-changer for innovative companies. They also explore the critical skills that will define success in the future workforce, highlighting the importance of curiosity, creativity, and compassion.  
    Bradley Schurman is Founder and CEO of Human Change – a global strategic research and advisory firm helping public and private organizations understand the challenges and harness the opportunities of demographic change, with a focus on population ageing. Human Change works to ensure that these subjects are considered across organizational strategies from human resources, marketing and communication, public policies, and product and service design. Schurman is also the author of “The Super Age: Decoding Our Demographic Destiny”, which examines how this shift is driving social and economic change around the world. Prior to launching his company and authoring the book, Schurman was Co-Founder and Managing Partner of EconomyFour, where he led business development in Asia and Europe. He also served at AARP – the world’s largest organization dedicated to improving the lives of older people – where he was Director of Global Partnerships and Engagements.  
    Some Useful Links: 
    * Website - Human Change 
    * Book: The Super Age: Decoding out Demographic Destiny 
    * Newsletter: newrulesmedia.substack.com 


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    • 40 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Dayslikethese ,

An inspiring and informative listen

I never fail to be fascinated by the conversations Avivah has with her guests. Or to feel I'm more knowledgeable and have had my views broadened at the end of every episode. This is an important podcast on an important topic that we should all be engaged with and considering. Not just for ourselves but for society as a whole.

JWarken ,

The Original podcast on Generational issues

4-Quarter Lives is my go to source for the best thinking on generational issues. Avivah’s is a thoughtleader on ageing and ageing well. Her ability to pull the most authoritative experts in the area and her clear interviewing style make this a must listen.

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