It feels like Coronavirus has been going on for a million years now, but really it’s only been ten weeks for us in the UK. While we’re now starting to see the green shoots of normality return, this disruption has taught us a lot… as people, as business owners, as marketers.
While we’re at risk of being part of the rush of ‘ten things I learned from Coronavirus’ articles that we be swamping Linkedin in the coming weeks and months, we thought it would be a useful exercise to look back and examine what we’ve learned.
Over the last few months, we’ve been on a rollercoaster of emotions. It’s been a wild, sometimes exciting, sometimes mundane ride, but both of us have learnt a lot, about ourselves, about our businesses and about the people we communicate with and sell to.
So, for our tenth episode, we decided to get reflective again… and look at the top six things we’ve learnt about marketing and running a business during a crisis.
Joe, you kick us off - what’s your number 1 learning from the last few months?
- Content is key
- Business agility
- You don’t get if you don’t ask - builds momentum
- Brand is important
- It’s okay to mess up so long as you own it
- Community and audience is essential