34 episodes

A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. We're also calling out some shitty marketing practices.
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Humans Come First - The Marketing Podcast Richard Wood & Joe Glover

    • Business
    • 5.0 • 32 Ratings

A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. We're also calling out some shitty marketing practices.
See acast.com/privacy for privacy and opt-out information.

    The importance of focus

    The importance of focus

    Every school report I had as a kid had a consistent criticism levelled at me…
    Social butterfly… lacks focus.
    In my defence, some of those teachers were knobheads, but as we’re amongst friends, there was probably an element of truth as well.
    My nature is to magpie, to chase the shiny things, to look for the next thing.
    For me, that’s how I view growth. It’s the thing I find exciting.
    But… to actually grow… and to sustain that growth, sometimes you have to knuckle down and focus. You have to cut out the noise and do the thing.
    In a different way, I’ve been struggling with focus recently. Trying to figure out what is the thing I would like to achieve: to focus on - has been a daily exercise in reflection. 
    Things are going well, but could they be going even better if I nailed down to one specific direction?
    I don’t have the answers in this episode - so today, we can explore together.


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    • 26 min
    What is growth?

    What is growth?

    Grow, grow, grow and then grow some more. That’s how business works, right?
    But in a world where the lines where business is there to serve the rest of our lives - is growth alone enough to keep us fulfilled as humans? Is it as simple as saying ‘we need to grow’, or are the waters murkier?
    So is there even a question anymore? Is it still simply about growing full stop, or, do we need to add another question to finish off the thought… growth - to what end?
    That’s what we’re speaking about today.


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    • 35 min
    The 4-day week... Fact, fiction or folly?

    The 4-day week... Fact, fiction or folly?

    It’s one of those things that every business with progressive ambitions has considered.
    It’s something that seems to proliferate through tech, startups and consultancies. 
    Last week Joe shared a like inducing overview of his journey into a 4 day week on LinkedIn.
    It wasn’t one of his seminal posts, but it does raise some interesting thoughts.
    On an individual level, does the 4-day week work? 
    Does it work for business?
    There’s a lot of debate both ways and honestly, we’re not really here to discuss the theory, just the impact of moving to a 4 day week on Joe and his business.

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    • 33 min
    Agency Or In-house? Where Should You Start Your Growth?

    Agency Or In-house? Where Should You Start Your Growth?

    This episode is a change of pace.And It’s not just Joe and I. It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth, disruptive education and training platform.It’s a question that growth hungry entrepreneurs, startups, scale ups and those with growth in their sights…What’s the right way to grow? Creating an in house marketing team or working with an agency?
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    • 53 min
    There's ups and there's downs... This is about the ups.

    There's ups and there's downs... This is about the ups.

    Rich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.Speaking about failures is easy. Speaking about moments you’re proud of though - it’s not very British, but there is a lot to be learned from those moments.So today, we’re speaking about moments we’re proud of from our careers, and most importantly, what we’ve learned from them. From Joe’s 8 years in marketing, and Rich's "97 years" (cause he's really old).
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    • 33 min
    Listening Is The Back Bone Of Growth

    Listening Is The Back Bone Of Growth

    Understanding your market, understanding your customers and understanding your people - that’s the foundation for growth.So how do you develop that understanding? How do you get to a point where you know what your customers want or what the market is doing?Listening.Listening to the people you’re engaging with. Listening to your customers. Listening to your team.Building an audience is an incredible way to grow your business - but not if it’s a one-way street. You have to listen.It’s something we’ve always tried to do with the Marketing Meetup - we listen and we learn.
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    • 33 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

IamWoodpecker ,

Always a good listen.

Insightful and fun as ever.

Neil.Griffin ,

Good insight and banter

I follow both of these guys on Linked In and the content is really accessible and down to earth. Good bit of banter and ‘pub talk’ and also not too long either. Well worth a listen

cinemamiac ,

Insightful chat

Very good conversations about human centric design.

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