17 min
66 - Get As Close To The Sale As You Possibly Can B2C Lead Generation
-
- Marketing
When it comes to lead generation both buyers and sellers need to be aiming for leads as close to the point of sale as possible. We explain exactly what we mean by this, examine the spectrum of intent, and look at why this only works if Marketing and Sales are de-siloed.
When it comes to lead generation both buyers and sellers need to be aiming for leads as close to the point of sale as possible. We explain exactly what we mean by this, examine the spectrum of intent, and look at why this only works if Marketing and Sales are de-siloed.
17 min