7 Sales Elements to Give You More Reasons To Email During Your Launch The Email Marketing Show

You've got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you'd like to email them a bit more. That would help with your sales, right? But you just don't know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch and help you create spikes in your sales. 
Ready to have your mind absolutely blown by these strategies?
Let's go! 
SOME EPISODE HIGHLIGHTS:
(2:31) Why you should email your audience more than once or twice during a launch.
(4:04) Give your audience a guided tour of your sales page through your emails (and learn about the pretend electoral campaign between Paddington Bear and Rupert The Bear).
(11:48) Introduce a countdown timer to create urgency (but not right at the start).
(14:08) Add a bonus (or more).
(16:34) Combine the bonus and the countdown timer.  
(17:47) Use your testimonials in your emails.
(20:20) Don't introduce payment plans or down sell options at the start of your launch. 
(22:38) Help your customers remove overwhelm and make informed decisions.
(25:03) Handle objections.
(28:05) Subject line of the week.
Why you should email your audience more than once or twice during a launchFirst thing first, how many times do your normally email your list when you launch a new product or service? The day you open the cart and then the day you close it? What happens in between? Can we just agree that two emails aren't really gonna cut it?

When you’re promoting a new offer, you need to email your list more than once or twice. But how exactly can you keep talking about this thing you’re launching?

Use your emails to give your audience a guided tour of your sales pageYou see, the key is to have a plan. And your plan should be all about NOT putting everything you have to say about your launch on your sales page. Hold some things back from your sales page so you have a list of valid reasons to email your list. Because during your launch, you want to use your emails to drip out pieces of your offer – email by email.

This doesn't mean you're going to strip down your offer and turn it into something weak and mediocre that no one wants. Your offer needs to be amazing from day one! You're just holding off on announcing some of the stuff that most people announce at the start and breaking down the information that lives on your sales page  and giving your subscribers a guided tour of it. Your emails are the place where you pick one element of your sales page and talk about it. Why? So that you can walk people through stuff they might have missed and make them pay attention to it.

By announcing new things throughout your launch, you create extra surges and spikes in your sales. Because we all know how it goes - launches are made of peaks and troughs. The peaks are the beginning and at the end. You make sales on your first day and then again on the last day before the cart closes. But in between? That's when you have your troughs. So you want to create some momentum - have an excuse to email your subscribers, give them more reasons to buy, and generate more peaks during your launch. 

Here are 7 things (in no particular order) that will help you do just that. 

Hold off introducing a countdown timerA lot of people add a countdown timer to their sales page right at the start of their promotion. We suggest you don’t do that. Why?
First of all, because if you don’t put the timer on the sales page right away, it gives you a great reason to email your list later on and let them know when your cart closes.
But also, a countdown timer is a mechanism to...