The Email Marketing Sho‪w‬ ResponseSuite

Is it possible for your small business to compete with huge companies in terms of email marketing?
Hell yeah it is.
In fact, you can have even more of an advantage over the big players.
And our latest guest Steffen Schebesta, CEO of https://www.sendinblue.com/ (sendinblue) North America (which has seen a huge 50% growth year on year) is here to explain how.
Twitter for List Building with Madalyn SklarEpisode Content(02:44) Two lies and a truth. Kennedy aims for a record winning streak.
(04:16) So what advantages do we have as small businesses over the big players?
(05:40) There has been an interesting shift in the world….
(07:41) What techniques should we be tapping into?
(09:29) The power of using the tools already at your fingertips….
(11:15) How to create the best automations.
(12:38) Are there any automations Steffen thinks small businesses miss out on?
(14:19) What are the other tools you can use to create the best email marketing experience?
(16:25) Integrating live chat? What’s all that about?!
(19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing!
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
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So, you’ve just created the best lead magnet ever known to mankind.
Awesome! But now what?
Lead magnets (good ones) are a great way of getting people to join your email list.
But getting people to join your list is only a teeny tiny part of the email marketing puzzle.
When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all.
In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers.
You've Got a Lead Magnet, Now What?Episode Content(03:19) This is only the beginning…
(04:50) We all had that day
(05:59) You need to remember this
(07:06) The difference between emails and social media
(07:58) How you need to treat your list…no matter what size it is
(10:41) Jay Leno’s private comedy club and how this will work for your emails too
(12:22) The critical elements you need to take care of
(13:05) You want to build this…no, you need to build this
(15:52) Is your only audience your email?
(17:14) How to turn your audience into customers
(19:59) This doesn’t have to be difficult, but it can make all the difference
(20:41) How we get our audience to trust us
(21:47) What is the life-time value of a customer?
(23:33) A mistake we see a lot of people make
(25:31) Quick re-cap!
(26:00) It’s subject line of the week time, and we have TWO for you
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Forget Instagram, Facebook and Clubhouse for the next 20 minutes…..
Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list.
Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, https://madalynsklar.com/ (Madalyn Sklar) on the show to tell us exactly how we can utilise the platform in the most effective ways possible.
From annoying drunks guys, to famous people and weekly “meet ups”, find out why Twitter is still the place to be in 2021.
Twitter for List Building with Madalyn SklarEpisode Content(02:49) Two truths and a lie. Could this be the third time ever that Rob gets it right?
(04:37) So, why does Madalyn love Twitter so damn much?
(06:41) Is Twitter the place to build a personal brand or a business brand?
(07:24) Nothing moves at a snail’s pace where this platform is concerned
(08:09) How to we even begin to shift people from Twitter to our list?
(09:37) How not to be like that annoying drunk guy at a party
(10:43) More than one link in your bio? Surely not?!
(12:29) What’s the deal with Twitter chats and why does Madalyn think they’re so powerful?
(14:33) The best way to leverage chats to build your email list
(16:22) How do you find the best chats that are in your niche and relevant to you?
(18:43) Want to start your own Twitter chat? Here’s how….
(20:09) The instant results epidemic
(23:04) The power of deepening your relationship
(24:04) The right way to promote your products via your content
(25:15) This re-launch’s subject line worked very well for Madalyn
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Want to know how to write incredible subject lines without using formulas?
Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all.
So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read?
We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now.
Writing Subject Lines Without Using FormulasEpisode Content(03:37) The problem with formulas
(06:05) There is a chance this might happen…so be careful
(07:16) How to get inspired!
(08:08) So, how do you actually come up with the subject line?
(10:21) You can also do this…but it might be harder
(12:01) Make sure you focus on this element
(12:58) We see people doing this poorly, a lot. Don’t be that guy.
(14:08) Imagine that you’re doing this…it’s a game changer
(15:09) How “click-baity” are you allowed to go?
(17:58) Open rates or click rates….which one should you be looking at?
(18:38) This is what’s really going to drive people to open your emails.
(20:59) This subject line may make you squeal, especially if you’re a dude
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Live video is where it’s at right now, guys.
But how can you use it to gain tonnes of new fans and build your email list?
Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at https://streamyard.com/ (Streamyard).
If you haven’t yet heard of https://streamyard.com/ (Streamyard) (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.
Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.
So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.
Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?
(05:27) The first reason why live streams could be great for your business.
(06:53) If it works for the Kardashians……
(07:19) The third reason lives are great and this one is super important
(07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?
(08:29) How to help the good ole’ algorithm and get shown to more people
(09:59) What are the best types of engagement for live streams?
(11:55) How and when can you send people to your list using the live streams?
(13:19) This tip is genius, yet super simple
(14:08) Wait…there’s a way to automate this next tip? We’re all ears!
(14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well
(15:20) Do longer lives perform better than shorter lives?
(17:21) Do NOT try to do this
(17:45) Adding outbound links…good or bad?
(19:15) Why anyone can now do awesome live streams
(20:00) How a horrific typo in a subject line created an incredible open rate
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Imagine being able to get viral growth of your email list?
That would be pretty kick-ass, wouldn’t it?
The best thing about this, is that you don’t even have to have a huge list to begin with.
All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!)
We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely.
How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you!
(03:24) Rob’s random fleeting comment was pretty spot on.
(04:15) This guy did it SO. DAMN. WELL.
(06:48) The simplicity of this is incredible.
(07:53) What most people would do if they created this, and why it wouldn’t work.
(08:58) Why did this do so well?
(09:37) Where people go wrong with lead magnets.
(10:19) The first thing you need to do to get people to join your list.
(11:22) The only reason Rob heard about this guy in the first place.
(12:03) Why the reason to join your list should not just be your lead magnet.
(13:31) OK, but how do you get people to actually forward your emails?
(14:19) We’re going to assume that your emails aren’t sh** for a moment.
(15:20) There is no secret handshake or big secret about this.
(16:33) You need to do this in every single email.
(16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY
(17:32) This is how we actually do this with our own emails.
(19:13) This is subtle…and it works.
(20:53) What are you thinking ?
(21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it?
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.