46 episodes

Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.

The Email Marketing Show ResponseSuite

    • Marketing
    • 4.9, 20 Ratings

Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.

    Podcast Email List Building with Matt Wolfe from Hustle and Flowchart [Podcast]

    Podcast Email List Building with Matt Wolfe from Hustle and Flowchart [Podcast]

    It’s simple. Start a podcast, build thousands of new email subscribers and make a fortune, all in time for dinner….right? Is podcast email list building that easy?
    Well… like us, if you’ve started a podcast you’ve probably realised by now that’s it’s not always that quick and simple.
    However, there is a way in which you can build your email list and make money, all through your podcast alone, and our latest guest Matt Wolf (from the Hustle and Flowchart podcast (https://evergreenprofits.com/category/the-podcast/)) is here to show you how it’s done. 
    Matt's Podcast Email List Building FrameworkEpisode Content

    (02:18) So people have opted in for your freebie but haven’t bothered to buy anything from you. Cheeky buggers! Fear not, we’ve got something for you that will solve this problem in no time.  
    (03:06) Is Matt into some strange sort of fetish? Let’s find out what it is in this episode’s two lies and one truth. 
    (04:17) So how exactly did Matt (and his co-host Joe) manage to make their podcast their main list builder and money maker? 
    (07:51) What is the main reasoning behind this strategy and how does it help his listener’s?
    (09.29) Want to grow your podcast FAST? This is one of the most effective ways to do just that.
    (11:28) Matt gives another great (still relatively unknown) trick to grow your podcast.
    (15:02) An alternative to the typical lead magnet…how it works and why you should think about doing it too.
    (17:53) What else does Matt offer his paying members?  
    (18:56) We want to find out how many listens on average Matt gets before people start coughing up the money.
    (20:26) This week’s subject line of the week is certainly not the sexiest you’ve ever heard of, but it led to the most opened and click through rate ever for Matt.


    Episode Resources

    Check out Matt's podcast - Evergreen Profits - HERE (https://evergreenprofits.com/)
    Download The Email Marketers' GamePlan (https://launch.emailmarketingheroes.com/warrior)
    FREE Email Marketing Webinar (https://www.responsesuite.com/webinar)
    JOIN The League Of Extraordinary Email Marketers (https://get.emailmarketingheroes.com/league)
    Connect with us on Twitter (https://twitter.com/RobandKennedy) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 23 min
    3 Commandments Of Email Marketing

    3 Commandments Of Email Marketing

    Because there's nothing more self-aggrandising than calling them Commandments...
    Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs.  Today we thought we'd share three of them with you.
    Want to know what they are? 
    Lucky for you, it’s what this episode is all about. 
    3 Commandments Of Email Marketing
    Episode Content
    (02:20) The First Commandment is so unbelievably simple, yet many people don’t do this, causing Kennedy to regularly fly into a fit of white-haired rage.
    (06:14) We’ve only recently started to use The Second Commandment across all of our emails ourselves but we love it so much, we want everyone to start using this (if you aren’t already).
    (06:52) Are you holding your audience hostage? We'll explain.
    (09:29) Why you should stop asking yourself this question and start asking yourself these instead, with The Third Commandment.
    (12:14) Let’s get more specific with the last Commandment.
    (14:39) How fast can NASA get people to the moon and how on earth (see what we did there?) does this relate to email marketing?
    (15:53) Can your email marketing performance ever be “mind over matter”?   
    (18:10) Which of the Three Commandments are you going to implement first? 
    (18:56) Remember when your mam and dad would tell you off? This is what this week’s subject line of the week reminds us of! 

    Episode Resources
    (https://launch.emailmarketingheroes.com/warrior)
    (https://www.responsesuite.com/webinar)
    (https://get.emailmarketingheroes.com/league)
    (https://twitter.com/RobandKennedy) for podcast updates and email marketing content
    Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
    Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

    • 22 min
    Run Your Own Online Summit - Profit and List Growth with LeeAnn Marie Webster

    Run Your Own Online Summit - Profit and List Growth with LeeAnn Marie Webster

    You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list? 
    Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK…maybe not that top secret) strategies to get the absolute best out of these virtual expos.
    So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.
    Episode Content:
    (02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.
    (03:12) As technology advances, so have online summits. So how did they start out?    
    (03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one. 
    (04:42) How niche is too niche? 
    (07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.
    (08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.
    (10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.
    (13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.
    (14:00) Find out why we are all about “getting your Judie Dench” on board.
    (16:28) How can you ensure that your speakers become the ultimate key to your summit success?
    (18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.

    Episode Resources (https://leeannmariewebster.com)
    (https://launch.emailmarketingheroes.com/warrior)
    (https://www.responsesuite.com/webinar)
    (https://get.emailmarketingheroes.com/league)
    (https://twitter.com/RobandKennedy) for podcast updates and email marketing content

    • 20 min
    The E Newsletter Template You Need (To Save You Embarrassing Yourself)

    The E Newsletter Template You Need (To Save You Embarrassing Yourself)

    Have you ever realized you’ve made a HUGE mistake in your email after you’ve pressed ‘send’ to your entire audience? This is why you need an e newsletter template.
    Most of us have received an email at some point such as Hello [fullname,fallback=]! 
    But it can get even worse than that…
    Imagine the absolute terror when you realize you totally forgot to update the subject line from last week’s super positive post and instead still had “The most amazing thing happened last week!...”but in this week’s email you are describing how your nan got hit by a bus!?
    Yes. These things happen EVERY. SINGLE. DAY. 
    The good news? There is a way to fix this and save major embarrassment, even if you do mess up and hit ‘send’ too early! Here’s how:
    (02:17) Free preset templates - help or hindrance?
    (05:12) You’re not the only one who has made the mistake of pressing ‘send’ too early. 
    (05:53) The first thing to do to set up an email template that won’t embarrass you.
    (08:16) What default subject line can you insert that will save you from spontaneous combustion due to sheer humiliation if you forget to change it?
    (10:57) How we avoid sending the embarrassing Hello [FIRST NAME} Email.
    (11:10) We share an amazing BONUS TIP to help reduce the number of you emails that get sent to people’s spam folders!
    (13:11) The default email body copy to have in your templates that’ll save you blushing (or crying…or both)
    (15:19) Do you have any default email tips? We’d love to hear about it.
    (15:50) We tripled our email open rate with this weeks’ subject line of the week (wait til you hear it!)

    • 19 min
    The One Page Funnel - Simplify To Monetise with Michael Greenberg

    The One Page Funnel - Simplify To Monetise with Michael Greenberg

    We entrepreneurs just LOVE to overcomplicate everything, don’t we? 
    Think about it, imagine you’re wanting to start a new online business. You’ve got the new landing page, upsell pages, blog, social media channels and tonnes of other pages, process and systems to put in place before you can even launchyour idea!
    But do we really need all of this stuff or is there way in which we could simplify…and we mean reallysimplify the entire process and stillhave a successful business?
    In this episode we’re joined by the awesome Michael Greenberg of Call For Content, and we talk about an incredibly specific (and perhaps revolutionary?!) strategy for those of us who don’t have the time, energy or resources to manage an omnichannel (we love that word) content strategy.
    (1:30) Two lies and one truth about Michael. Will Kennedy get this correct yet again or are his mindreading days finally behind him?
    (3:54) Let’s dive right into who this simplified strategy is for and what it helps us to do.
     
    (5:51) Some of the fastest growing companies in the world are based purely off a strategy just like this. Let’s find out how you can emulate them. 
     
    (8:15) What is the actual structure of this campaign and how can you implement it into your own business? More importantly, where does the monetization happen?
     
    (10:42) Practical tips of the strategy.
     
    (11:53) More people than ever listen to podcasts embedded on blogs. Does this new strategy mean we have to get rid of this?
     
    (12:38) What should the frequency of your emails be and what should you actually put in them? 
     
    (15:01) Entrepreneurs love messing around as it means we get to avoid doing the most important stuff. Now we won’t have an excuse!
     
    (17:21) What is Michael’s go-to formula for the perfect subject line?
    Episode Resources
     
    Website: https://www.callforcontent.com/ (https://slack-redir.net/link?url=https%3A%2F%2Fwww.callforcontent.com%2F)
    LinkedIn: https://www.linkedin.com/in/gentoftech/ (https://slack-redir.net/link?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fgentoftech%2F)
    Twitter: @gentoftech
     

    • 21 min
    How To Increase Your Prices By Boosting Your Status

    How To Increase Your Prices By Boosting Your Status

    Have you ever wondered how some people are able to charge thousands for their products and others are charging much less? Are you stuck wondering how to increase your prices?
    It all comes down to one thing really, and that is status.
    The better your perceived status is in your marketplace, the less resistance you’ll feel when you start charging more for your higher priced products and services.
    In this episode we’re chatting about some strategies you can use to build up your status with emails so you can sell higher priced programs.
    Episode Content(1:49) Could you sell a dump in a Tupperware box? 😂
    (3:00) You know your worth, but does anybody care?
    (5:10) Strategy one: Friends in high places
    (7:00) Say ‘cheeeeeese’!
    (9:12) Be our guest, literally (take a screenshot).
    (11:42) How do you weave this into your emails?
    (14:26) Bonus media opportunity.
    (16:18) You won’t believe what we did to get someone’s attention.
    (18:01) Did someone say customised training?
    (20:33) Getting friendly with a guru in your market.
    (22:12) Subject line of the week.
    Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use (https://www.emailmarketingheroes.com/email-call-to-action-youll-actually-use/) – Blog Post
    The Email Marketing Strategy Every Business Should Steal (https://blog.responsesuite.com/email-marketing-strategy/) – Blog Post
    6 Techniques To Segment Your Email Subscribers (https://blog.responsesuite.com/segment-your-email-subscribers/) – Podcast Episode
    Writing The Perfect Welcome Email With Gavin Bell (https://blog.responsesuite.com/writing-the-perfect-welcome-email/) – Podcast Episode
    (https://launch.emailmarketingheroes.com/warrior)
    (https://www.responsesuite.com/webinar)
    (https://get.emailmarketingheroes.com/league)
    (https://twitter.com/RobandKennedy) for podcast updates and email marketing content

    • 25 min

Customer Reviews

4.9 out of 5
20 Ratings

20 Ratings

SimplySocial ,

The email marketing gurus!

These guys give such great insight into email marketing in such a positive way. I aways listen if I want to feel inspired to do better with my email strategy

Minge caveat ,

Fast. And Furiously Useful

It’s rare that effervescent chatty chaps get past the ‘sugar rush’ stage (think Ant and Dec bashing on about dancing dogs when you actually want to learn something) - and that can be annoying.

Not here. Kennedy and Rob are bright and communicative guys. It’s fun, without the fluff.

Smart. Funny. And you’ll learn. You’ll learn a lot.

Michael
(mychael.co.uk)

Simon_Raybould ,

Useful AND fun to listen to

The title of this review says it all really. I listen as much for the giggles as the content - both are worth your time.

It’s one of those things where someone is so good at something they make it LOOK easy

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