Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers Jon Clayton

How To Write Great Architectural Job Ads with Aylin Round | 027
This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on advertising job vacancies effectively. Aylin emphasises the value of transparency, offering potential hires clear insights into job expectations and company culture. Additionally, they explore various platforms for job advertising, including specialised architectural job boards and the significance of a well-structured job ad. Aylin also shares personal insights and recommendations for practices to improve their hiring process.
Today's Guest...
Aylin Round is the founder and owner of ArchJobs, a dedicated online platform for advertising and applying to architectural roles across the UK. With extensive experience in the architectural sector, she has developed a profound understanding of the unique challenges faced by job seekers and businesses in this industry. She also offers personalised career coaching sessions to assist job seekers with their CVs, and portfolios. And provide guidance on structuring an effective job search strategy.
Episode Highlights...
00:00 Introduction: The Art of Crafting a Killer Job Ad
01:04 Meet the Expert: Aylin Round on Architectural Hiring
02:26 The Essence of a Great Job Ad vs. Job Description
03:22 Maximising Your Job Ad's Potential: Tips and Strategies
05:40 Where to Advertise Your Architectural Vacancy
12:31 The Do's and Don'ts of Job Ad Content
21:02 Crafting the Perfect Job Ad: A Step-by-Step Guide
23:44 Common Mistakes to Avoid in Job Ads
25:55 Final Thoughts and Expert Advice
28:59 Connecting with Aylin Round and Closing Remarks
Key Takeaways...
👉 The difference between a job ad and a job description: A job ad is about selling the opportunity and the benefits to potential candidates, whereas a job description is more detailed and focuses on job requirements and responsibilities.
👉 Importance of writing a compelling job ad: A well-crafted job ad can attract the right candidates, especially important for small practices that may not have the budget for recruitment agencies.
👉 Where to advertise: Utilise your own website, social media, architectural job boards, and your professional network to advertise vacancies. Consider the target audience when choosing where to post your job ad.
👉 Content details crucial to job seekers: Include job title, location, company information, responsibilities, software abilities, salary (avoid saying 'competitive'), benefits (like hybrid or flexible working), and clear application instructions.
👉 Common mistakes to avoid: Do not underestimate the effort it takes to apply for a job. Simplify the application process, be transparent about salaries, and avoid asking for salary expectations during the application stage.
👉 Effective job ad structure: Start with practice name, job title, and location. Provide a concise company overview, role details, requirements (limit bullet points), salary/benefits info, and application instructions.
👉 Encourage diversity and give applicants a chance to learn: Limit the requirements to what's essential and be open to training candidates, fostering a culture of learning and growth within the practice.
Links Mentioned In The Episode...
https://www.archjobs.co.uk/
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In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regularly updating customer financial reviews. Ronda emphasises the importance of maintaining open and friendly communication, utilising reminders and direct communication for overdue invoices, and considering legal steps like charging interest, sending a letter before action, or moving to small claims court if necessary. Ronda also describes the role and operation of debt recovery agencies, including their no-win, no-fee model.
Today's Guest...
Ronda Jackson is passionate about helping you collect all money owed to you or your business. As the Director of Jacksons Credit Recovery Services, Ronda is a qualified credit manager and experienced negotiator. She helps business owners resolve conflicts and maintain a positive working relationship with their debtors to achieve the result we all want - your debtor paying you what they owe.
Episode Highlights...
00:00 Introduction
01:31 Who are Ronnie and Reggie?
03:14 Strategies for Getting Paid on Time
03:41 Preventive Measures Against Bad Debt
06:20 Steps to Take When an Invoice Becomes Overdue
08:55 Escalating Debt Recovery Efforts
12:44 Navigating the Small Claims Court
18:39 The Role of Debt Recovery Agencies
21:00 Final Thoughts and Advice
22:59 A Personal Favorite: Travel and Places
24:36 Closing Remarks and Contact Information
Key Takeaways...
👉 Importance of Due Diligence: Ronda emphasises the importance of knowing who you are dealing with, understanding their legal identity, and collecting all necessary contact details upfront to prevent bad debts.
👉 Communication is Key: Keeping communication open and friendly with clients, checking in regularly, and establishing multiple streams of communication can help in early detection of payment issues.
👉 Taking Preventive Measures: Conducting credit checks, looking at company accounts, and being proactive in preventing bad debtors can save time and effort in the long run.
👉 Escalating Debt Recovery Efforts: Steps such as sending reminder emails, making polite reminder phone calls, considering legal actions like letters before action, and proceeding to court if necessary can be effective in recovering debts.
👉 Working with Debt Recovery Agencies: Understanding how debt recovery agencies work, the no win no fee structure, and the importance of transparent pricing can be helpful when considering external assistance for debt recovery.
👉 Persistence and Principled Approach: Ronda highlighted the importance of persistence in debt recovery efforts, taking a principled stance on getting paid for the work done, and not being afraid to escalate actions if necessary.
👉 Navigating Legal Processes: Understanding the process of the small claims court, the responses expected from defendants, and the timelines involved can help in navigating legal avenues for debt recovery.
Links Mentioned In The Episode...
https://jacksonscrs.co.uk/
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In this episode, Jon offers a deep dive into lead generation strategies for small to solo architecture practice owners. Jon highlights the significance of lead generation in avoiding the feast and famine cycle common to many businesses, emphasising the importance of both inbound and outbound leads. He busts common myths surrounding lead generation and outlines various misconceptions, such as the overreliance on social media for leads. The episode provides practical advice on generating outbound leads, including understanding the difference between cold, warm, and hot leads, utilising a strategy that aligns with business goals, and avoiding common mistakes like failing to schedule lead generation time. Jon shares tactics tailored to different types of leads and stresses the importance of conversations in converting leads to customers.
Episode Highlights...
00:00 Introduction to Lead Generation
00:46 Understanding Lead Generation Basics
02:17 Debunking Common Myths About Lead Generation
02:52 Inbound vs. Outbound Leads: What You Need to Know
05:56 Strategies for Generating Outbound Leads
06:43 Identifying and Nurturing Different Types of Leads
08:14 Common Mistakes in Lead Generation and How to Avoid Them
14:54 Effective Tactics for Engaging Hot and Cold Leads
21:54 Concluding Thoughts and Next Episode Teaser
Key Takeaways...
👉 Importance of Lead Generation: Lead generation is essential for maintaining a consistent stream of potential clients and to avoid cycles of feast and famine.
👉 Inbound vs. Outbound Leads: Inbound leads come to you passively and you have little control over their quality and frequency. Outbound leads require proactive outreach by you or your team but can lead to more consistent lead generation.
👉 Lead Nurturing: Recognise and nurture leads based on their level of familiarity with you and their readiness to become paying customers (cold, warm, and hot leads).
👉 Avoid Common Mistakes: Like focusing only on cold leads, not scheduling time for lead generation, and being reactive instead of proactive.
👉 Lead Tracking and Follow-Up: Track leads and follow up with them. Use a CRM system or a simple method like a spreadsheet to manage and nurture leads effectively.
👉 Have a strategy: Develop a lead generation strategy aligned with your business goals. Use the right tactics to attract and nurture cold leads, and convert hot leads into customers.
👉 Use The Right Tactics: Implementing tactics like creating valuable content for cold leads and engaging in high-touch, proactive outreach for hot leads to convert leads into customers.
👉 Conversations Lead to Conversions: Invite your leads into conversation with you to understand their needs, intent, and move them towards becoming customers.
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In this episode of the Architecture Business Club podcast, host Jon explores how architects can pursue a location-independent lifestyle and build a career that incorporates their passion for travel. Guest Sara Kolata, an architect turned digital transformation expert, shares her transition from traditional architecture practice to embracing digital nomadism and online business. Sara discusses her mission to improve the financial well-being of architects, her journey across various countries, the challenges and learnings from living a nomadic lifestyle, and how she eventually found a balance that suits her personal and professional life. She underscores the importance of continuous learning, aligning work with one’s essence, and the invaluable insights gained from travelling. Sara encourages architects to explore digital nomadism and various pathways to incorporate travel into their careers without being confined to traditional roles, along with practical advice on handling taxes and choosing destinations conducive to architectural professionals.
Today's Guest...
Sara Kolata is an architect and a digital transformation expert. Her mission is to raise the financial well-being of architects. She is a host of Architecture Talk: Tank, a show that serves as a platform for industry specialists to talk about business, marketing, and profitability in Architecture. Sara helps architecture professionals develop online businesses and create online courses. She also works as a business developer for medium to large-size architecture firms, helping them manage their finances and implement better client attraction strategies.
Episode Highlights...
00:00 Introduction: The Journey from Architecture to Digital Nomadism
00:59 Meet Sara Kolata: Architect Turned Digital Transformation Expert
01:46 Skydiving: A Metaphor for Freedom and Overcoming Fears
03:55 The Shift to Location Independence and Online Business
12:45 The Challenges and Realities of Being a Digital Nomad
18:33 Aligning Work with Lifestyle: The Digital Nomad's Dilemma
23:21 Exploring Location Independence in Architecture
23:56 Navigating Taxes as a Digital Nomad
24:08 The Blueprint for Architects: Business and Travel
24:34 Tax Strategies for Globetrotting Professionals
27:11 Choosing the Right Destinations for Architecture Enthusiasts
30:18 The Impact of Travel on Architectural Practice
31:54 Embracing the Digital Nomad Lifestyle in Architecture
40:17 Continuous Learning: The Key to a Fulfilling Career
43:33 Concluding Thoughts and Future Plans
Key Takeaways...
👉 Pursue Your Passion: Sara emphasises the importance of aligning one's career with personal passions, such as her transition from traditional architecture to digital nomadism to focus on her love for travel and independence.
👉 Embracing Digital Transformation: The digital realm offers architects and related professionals new avenues for career development and business growth, as demonstrated by Sara's ventures into online business, online course creation, and her role at DisruptMag.
👉 The Reality of Digital Nomadism: While the lifestyle may seem glamorous on social media, Sara shares the practical challenges and logistics involved, from dealing with time zones to managing work in different locations.
👉 Leveraging Continuous Learning: Continuous personal and professional development is vital for adapting to changing circumstances and seizing new opportunities, as highlighted by Sara's continuous engagement in learning.
👉 Navigating Location Independence: There are various paths to achieving location independence in architecture, not limited to traditional practice. Sara's journey underscores the importance of aligning work with lifestyle goals for sustainable success.
👉 Importance of a Global Perspective: Travel and...

In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small practices, to understand their financial numbers for business growth, tax savings, and overall financial health. Mahmood emphasises the significance of planning, recognising money's role in achieving business goals, and overcoming financial stress. They explore the 'Plan It, Do It, Profit' concept which outlines the journey from planning to profitability. Mahmood also shares insights on money mindset, the impact of personal background on financial decisions, and the importance of record keeping for informed business decisions. Additionally, advice on profit margins, managing taxes, and utilising bookkeeping software for financial management is provided. The episode concludes with personal anecdotes and the relevance of having a healthy relationship with money to foster a successful architecture practice.
Today's Guest...
Mahmood Reza is a business finance fixer, tax advisor, and author of I Hate Numbers. He has helped thousands of sole traders, business owners, artists, creatives, and social enterprises have businesses, not hobbies, make money, save tax, improve their money mindsets, and reduce their financial stress and anxiety. Mahmood believes that once you understand what your numbers are, where they come from, and what they mean, you can use them to make better decisions and ultimately make (or keep) more money.
Episode Highlights...
00:00 Unlocking Financial Freedom in Architecture
00:45 Introducing the Money Matters Expert
01:17 The Power of Understanding Your Numbers
03:51 A Deep Dive into Money Mindset
08:11 The Blueprint to Profit: Plan It, Do It, Profit
11:35 Setting Realistic Profit Margins for Small Businesses
19:06 The Importance of Record Keeping and Tax Planning
26:06 Final Thoughts and Advice from Mahmood
28:06 Mahmood's Favourite Place
29:24 Wrapping Up and Looking Ahead
Key Takeaways...
👉 Understanding Your Numbers is Crucial: Mahmood emphasises the importance of knowing your business numbers – including expenses, revenues, and profits – to make informed decisions, improve financial health, and ensure sustainable growth.
👉 Changing Your Money Mindset: Your background and attitude towards money can significantly impact your business finances. Changing a negative or fearful mindset about money to a more positive and proactive one can lead to better financial management and success.
👉 The Impact of Planning and Action: The concept of "Plan It, Do It, Profit" introduced by Mahmood outlines the importance of planning, taking action according to the plan, and focusing on profitable outcomes. This process encourages business owners to have clear goals and a path to achieving them.
👉 Financial Targets: Achieving profitability is a gradual process that comes from understanding and managing business finances effectively.
👉 The Importance of Record Keeping: Accurate and consistent record-keeping is vital for understanding the financial state of a business, making informed decisions, and staying compliant with tax obligations.
👉 Investing in Financial Management Tools: Investing in cloud-based bookkeeping software can simplify financial management, improve efficiency, and reduce stress related to finances.
👉 Dealing with Taxes: Preparing for tax obligations by setting aside a portion of income and understanding the impact of different taxes on a business is crucial for financial health and compliance.
👉 Personal Fulfillment and Financial Goals: Whilst financial success is important, aligning business goals with personal fulfillment, freedom, and flexibility is equally vital.
Links Mentioned In The

In this episode of Architecture Business Club, host Jon discusses the importance and effectiveness of email newsletters for solo and small firm architecture practice owners with Nikita Morell, a copywriter who specialises in the architecture industry. They explore how newsletters can create a direct and personal connection with the audience, bypassing social media algorithms, and emphasise consistency and personalization over visual design. Nikita shares insights on crafting engaging content, segmenting the audience for tailored messaging, and strategies for building an email list. And shares tips for writing newsletters that resonate with readers. Will you try using an email newsletter to build relationships, credibility, and likability with your clients?
Today's Guest...
Nikita Morell is a copywriter for architecture professionals. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specialises in helping architecture practices and sole practitioners around the world with their website messaging and uncovering their ‘X factor’ (the one thing that makes them different from every other firm) — so they can get a steady stream of ridiculously good projects. She analysed 663 architecture websites (you can see the results on her website) and is recognised for her unboring email newsletter and slightly controversial LinkedIn posts.
Episode Highlights...
00:00 Introduction: The Power of Email Newsletters
00:56 Meet Nikita Morell: The Architect's Copywriter
03:17 The Underrated Marketing Tool: Email Newsletters
05:43 Designing Your Email Newsletter: Aesthetics vs. Content
07:41 Crafting the Perfect Email Newsletter
18:46 Building and Segmenting Your Email List
22:15 Final Thoughts and A Personal Favorite Place
Key Takeaways...
👉 Email newsletters are an underrated marketing tool in the architecture industry. They allow architecture professionals to stay top of mind with clients and have a direct, personalised conversation with them. 
👉 Email newsletters do not have to look visually stunning. Plain text emails can be just as effective in delivering the message. Focus on the content and writing style to create a genuine, conversational tone.
👉 Before writing an email newsletter, consider the value it will provide to your ideal clients and your business. Personalise the content to connect with different segments of your audience and avoid generic, boring newsletters.
👉 Use lead magnets on your website to attract subscribers. Segment your email list based on different client types to personalise the content and improve engagement.   
👉 Consistency is key in email newsletters, but focus on quality over quantity. Regular newsletters help build trust, credibility, and likability with your audience.
👉 Personalise the newsletters by writing directly to the audience and prompting replies with questions. Keep the tone conversational and relatable to humanise the communication.
👉 Nikita encourages architects to give email newsletters a try and emphasises the enjoyment and personal connection they can bring.
👇 Links Mentioned In The Episode...
To get Nikita's hilarious emails full of FREE copywriting tips & templates go to www.nikitamorell.com/newsletter
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👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
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