30 min

BDSM, legwarmers and using kindness to sell Humans Come First

    • Business

Recently, Joe went all ‘fluffy’ marketer on LinkedIn and made the statement “kindness sells” - and adaption of the old ad-land adage, sex sells. But, does it? Does being kind drive ROI or is it just verbose marketing b******t?

With the world going through various chaotic events, it feels like we could all do with more kindness - more humans being nice to each other.

And, it feels like being kind is a differentiator that is likely to help us sell more. But… what did I mean, and is Joe just a fluffy marketer?

Recently, Joe went all ‘fluffy’ marketer on LinkedIn and made the statement “kindness sells” - and adaption of the old ad-land adage, sex sells. But, does it? Does being kind drive ROI or is it just verbose marketing b******t?

With the world going through various chaotic events, it feels like we could all do with more kindness - more humans being nice to each other.

And, it feels like being kind is a differentiator that is likely to help us sell more. But… what did I mean, and is Joe just a fluffy marketer?

30 min

Top Podcasts In Business