28 min
Ben Allen - How to successfully negotiate media deals in today's landscape Marketing Negotiations, The Good, The Bad and The Ugly
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- Marketing
Ben Allen is the head of trading and commercial strategy at ITV. Here he talks to host Mike Lander about his experience negotiating media deals, the importance of listening and being open to creative and alternative solutions, and why maintaining healthy business relationships is critical in media negotiations.
Hosted on Acast. See acast.com/privacy for more information.
Ben Allen is the head of trading and commercial strategy at ITV. Here he talks to host Mike Lander about his experience negotiating media deals, the importance of listening and being open to creative and alternative solutions, and why maintaining healthy business relationships is critical in media negotiations.
Hosted on Acast. See acast.com/privacy for more information.
28 min