Marketing Negotiations, The Good, The Bad and The Ugly

The Drum
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.  Hosted on Acast. See acast.com/privacy for more information.

  1. 01/12/2023

    Jonathan McCallum on experiential marketing in a changing landscape

    This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA. Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. 28/06/2023

    Ian Sohn on mastering the art of collaborative negotiations

    This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships. Hosted on Acast. See acast.com/privacy for more information.

    32 min

  3. 21/06/2023

    Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

    This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities. Hosted on Acast. See acast.com/privacy for more information.

    35 min

  4. 14/06/2023

    Flavilla Fongang - How personal branding establishes credibility with big brands.

    This week, host Mike Lander talks to multi-award-winning serial entrepreneur and multilingual keynote speaker, Flavilla Fongang. Here they discuss the necessity of personal branding, the value of adaptability and flexibility, and why value creation and demonstrating expertise is so important. Hosted on Acast. See acast.com/privacy for more information.

    39 min

  5. 07/06/2023

    Jeb Blount - How to balance value and relationships for successful outcomes

    This week, host Mike Lander talks to author, motivational speaker, coach and successful sales executive, Jeb Blount (founder and CEO, SalesGravy.com). Here they discuss the importance of effective selling and negotiation in the sales process, balancing relationships and content in negotiations, and techniques and strategies for successful negotiations. Hosted on Acast. See acast.com/privacy for more information.

    22 min

  6. 31/05/2023

    Anthony Groves - The evolving landscape of marketing communications and procurement

    This week, host Mike Lander talks to Anthony Groves (Chief Commercial Officer, Dentsu International) about negotiation strategies and expertise, collaboration and the rapid changes and emerging trends in marketing communications. Hosted on Acast. See acast.com/privacy for more information.

    40 min

  7. 24/05/2023

    Katie Evans - The importance of communication and relationship building in negotiation

    This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation. Hosted on Acast. See acast.com/privacy for more information.

    32 min

  8. 17/05/2023

    Simon Thomas - The role of cultural considerations in negotiations and marketing

    In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry. Hosted on Acast. See acast.com/privacy for more information.

    31 min
See All (25)

Ratings & Reviews

5
out of 5
2 Ratings

About

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.  Hosted on Acast. See acast.com/privacy for more information.

Information