Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent eCommerce Growth Show

Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies.


Main topics:


When to go against conversion rateHow and where to leverage zero-party data for long consideration time user journeysUsing the voice of customer research to find great value propositions that actually mean something

All episodes: eCommerce Growth Show


Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent


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