61 episodes

All episode articles: eCommerce Growth Show


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    • Business

All episode articles: eCommerce Growth Show


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    Nadav Berger: How to generate more revenue within your store with Gift Cards

    Nadav Berger: How to generate more revenue within your store with Gift Cards

    Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software.


    Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels


    Main topics:


    Achieving more with Gift Cards, the most popular product in the worldUsing Store Credit for refunds, minimizing operations costsUsing Gift Cards to increase customer engagement

    All episodes: eCommerce Growth Show


    Episode notes: How to generate more revenue within your store with Gift Cards


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    • 38 min
    Kelly Vaughn: Identifying and fixing conversion killers

    Kelly Vaughn: Identifying and fixing conversion killers

    Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.


    Main topics:


    Why CRO mattersHow to analyze your site and spot conversion killersIndustry best practices that you can start using today

    All episodes: eCommerce Growth Show


    Episode notes: Identifying and fixing conversion killers


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    • 51 min
    Ton Wesseling: Outperform your competitors by embracing evidence-based growth

    Ton Wesseling: Outperform your competitors by embracing evidence-based growth

    Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.


    Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel.


    Main topics:


    Product - market fit -> do research and run experimentsGetting new clients in -> do research and run experimentsGetting more lifetime value out of your customers -> do research and run experiments

    All episodes: eCommerce Growth Show


    Episode notes: Outperform your competitors by embracing evidence-based growth


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    • 1 hr
    Guido Jansen: How holiday sales will be different in 2020

    Guido Jansen: How holiday sales will be different in 2020

    Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.






    Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures.


    Main topics:


    - Things that might be different about Black Friday / Cyber Monday 2020


    - Strategies & tactics for retailers to make the most of it


    All episodes: eCommerce Growth Show


    Episode notes: How holiday sales will be different in 2020


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    • 1 hr 3 min
    Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast

    Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast

    Kunle is an 'outsourced ecommerce CMO' and advisor.


    He is visual creative oriented yet pragmatically guided by data and testing.


    He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization.


    He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders.


    Main topics:


    - building seed audiences


    - benchmarking and setting your BFCYM sales targets


    - activating channels


    - standing out from competition


    All episodes: eCommerce Growth Show


    Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast


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    • 35 min
    Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions

    Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions

    Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions.


    Main Topics:


    - COVID has accelerated the already rapid growth of BNPL


    - Shift towards eComm and contactless payments in-store


    - Consumers want multiple payment options


    All episodes: eCommerce Growth Show


    Episode notes: The Acceleration of Buy Now, Pay Later Solutions


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    • 58 min

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