58 episodes

All episode articles: eCommerce Growth Show


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    • Marketing

All episode articles: eCommerce Growth Show


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    Guido Jansen: How holiday sales will be different in 2020

    Guido Jansen: How holiday sales will be different in 2020

    Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.






    Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures.


    Main topics:


    - Things that might be different about Black Friday / Cyber Monday 2020


    - Strategies & tactics for retailers to make the most of it


    All episodes: eCommerce Growth Show


    Episode notes: How holiday sales will be different in 2020


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    • 1 hr 3 min
    Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast

    Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast

    Kunle is an 'outsourced ecommerce CMO' and advisor.


    He is visual creative oriented yet pragmatically guided by data and testing.


    He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization.


    He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders.


    Main topics:


    - building seed audiences


    - benchmarking and setting your BFCYM sales targets


    - activating channels


    - standing out from competition


    All episodes: eCommerce Growth Show


    Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast


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    • 35 min
    Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions

    Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions

    Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions.


    Main Topics:


    - COVID has accelerated the already rapid growth of BNPL


    - Shift towards eComm and contactless payments in-store


    - Consumers want multiple payment options


    All episodes: eCommerce Growth Show


    Episode notes: The Acceleration of Buy Now, Pay Later Solutions


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    • 58 min
    Jeff Loquist: Focusing on the Essential

    Jeff Loquist: Focusing on the Essential

    With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things.


    Key Takeaways:


    With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest.Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work onPrioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact.

    All episodes: eCommerce Growth Show


    Episode notes: Focusing on the Essential


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    • 57 min
    Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent

    Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent

    Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies.


    Main topics:


    When to go against conversion rateHow and where to leverage zero-party data for long consideration time user journeysUsing the voice of customer research to find great value propositions that actually mean something

    All episodes: eCommerce Growth Show


    Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent


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    • 1 hr 2 min
    Alex O'Byrne: How to scale internationally on Shopify

    Alex O'Byrne: How to scale internationally on Shopify

    Alex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York. Alex is an international speaker on eCommerce, brand and business growth.


    Main Topics:


    moving to Shopify Plus as a mid-market brand (£5m+) and the common challengeshow to run a successful re-platforming projectthings to watch out for when selling in different currencies

    All episodes: eCommerce Growth Show


    Episode notes: How to scale internationally on Shopify


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    • 56 min

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