Guido Jansen: How holiday sales will be different in 2020 eCommerce Growth Show

Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.






Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures.


Main topics:


- Things that might be different about Black Friday / Cyber Monday 2020


- Strategies & tactics for retailers to make the most of it


All episodes: eCommerce Growth Show


Episode notes: How holiday sales will be different in 2020


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