Blair Enns is the CEO of Win Without Pitching, author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He also co-presents the 2Bobs podcast with David C Baker.
His book is a manifesto of business practices for those who sell ideas and advice.
The twelve proclamations were written to inspire owners of independent creative businesses (e.g. design firms & advertising agencies) to rethink how their services are bought and sold.