
200 episodes

Agency Dealmasters podcast Nathan Anibaba
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- Business
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4.9 • 27 Ratings
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Nathan Anibaba interviews smart and influential marketing agency leaders whose work and ideas have dramatically influenced the market and business of agencies and businesses.
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Simon Latarche shares a manual for strategic growth
Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner.
He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm.
He has significant M&A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School.
We talk about:
🔸The state of M&A in the Marketing Services sector
🔸Mistakes that agencies make and how to avoid these
🔸When is the right time to sell an agency, and how to sell for a fair price
🔸The main market buyers and the impact on agencies wanting to sell
🔸Why agencies should consider working with Milestone
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org -
Sam Budd discusses self doubt and high-performance
Sam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs.
Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett.
We talk about:
🔸 What it takes to be successful in the agency world
🔸 Key systems and processes to fall back on
🔸 What he has learned from growing and scaling the company
🔸 The future of Buddy Media
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org -
Tim Williams on the new age of B2B influencer marketing
Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation.
They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few.
We talk about:
🔸 What B2B influencer marketing is and isn’t
🔸 The size of influencer marketing and what brands are using it
🔸 The business problems Onalytica helps clients solve
🔸 How influencer marketing, brand building and ABM link together
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org -
Simon Corbett on the evolution of B2B PR
Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook.
The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.
Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.
We talk about:
🔸 The founding story of the agency and the major milestones
🔸 How the best brands in the world approach PR and profile raising
🔸 What has changed in the ways brands get PR now
🔸 How the agency has refined/developed their recruitment process
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org -
Jake Stott on investing in Web 3 and the Metaverse
Jake Stott is the CEO of Hype Partners. Hype Partners are Supercharging Web3 Communities.
In 4 years, they have grown into the leading full-service marketing agency in Web3. With a team of 90+ globally, they have worked with over 110 top-tier blockchain projects.
We discuss:
🔸 The dynamics and state of the Web3 market
🔸 Will demand meet the supply of the Metaverse
🔸 What are the next businesses to benefit from web 3
🔸 A deeper explanation of the Metaverse and Web3
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org -
Pete Hendrick discusses the Brand to Sales revolution
Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.
Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few.
Octopus was recently acquired by Publicis, making the company's future even more interesting.
We talk about:
🔸 How Octopus Group came about and the major milestones
🔸 Why now is such a good time to be in B2B marketing
🔸 Why brands thrive when awareness and sales work together
🔸 The role of creativity vs data and tight targeting
Enjoy the conversation
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
Customer Reviews
Great Podcast
Really enjoying the insights from these agency experts. Nathan is a great host and the episodes are easy to listen to and packed full of useful takeaways.
Gareth Healey
Fantastic - interesting & informative
I love this podcast, the guests are always varied, interesting and insightful. It’s a great one for business owners as well as people working in the marketing/agency space. Nathan’s voice is so easy to listen to and he always brings a lot to the table whilst letting the guest be the star. Highly recommend!
Powerful and insightful
I don't know how Nathan does it but every episode is full of powerful and actionable insights, inspiring speakers and should be mandatory for anybody in media, marketing, agency or any business for that matter. Ignore at your peril.