[BONUS] How to sell your products or services at an online Christmas market Build Your Online Audience

Are you thinking of selling your product or service at an online Christmas market?
Perhaps you’re wondering what to sell or how to put your offer together? And how do you make a gift voucher for a service look as attractive as an actual physical product?
Listen to this bonus podcast episode I’m sharing everything I’ve learnt from hosting my annual Facebook Live Christmas market.
Get my tips and techniques for selling your product or service at a Facebook Live without feeling selly or scammy.
Find out how to put your offer together and why it needs to be something that people want AND what could happen if you give people too much choice.
I’m sharing tech tips to make sure your Facebook Live is slick and professional and why you must look the part. And the essentials you need to hand - to make sure your Facebook Live runs smoothly.
Discover how to share your product or service with your Facebook Live audience and why you should show - but not tell people about your product or service. And why you need to think about the bigger picture - rather than how much money you make on the day.
PLUS tips on how to promote your Christmas market on social media and why it's much more powerful to promote your event as team effort.
 
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}  
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1. Plan  Create your offer 
Avoid being random
Don’t overwhelm people with choice. Create a focused collection rather than going to broad and confusing people with too much choice.
What would make a really great gift? What would people love to open on Christmas day?
If you’re a product-based business have a think about your products that go well together and focus on one part of your business. Or perhaps look at your highest selling products.
You can still do this with a  service-based business but you just need to think what would make it a really great gift. How can you make a voucher more of an exciting gift. What could you include with it?
If you’re a service-based business - it needs to be something people REALLY want.
E.g.
Bread-making classes - swag to go with it Career coaching - book to go with it? Singing lessons - practise recordings/lead sheets etc Create a dedicated URL or voucher code so you can track sales 
One of my clients Beth was able to tell me she’d made £750 on my Christmas market sale last year. Memorise the URL - use bitly to create a memorable link.
2. Prepare  Think about how you can ‘show not tell’. Source any products/props that might be helpful for the broadcast. Even if you’re selling a service rather than a product, showing some of the things you use in your work - or even dressing in your work clothes (if you’re a therapist, baker or personal trainer for example) will help you tell the story of your business in a visual way.
Devise and practice your ‘ten-word top line’ for your product/service e.g. ‘pre-picked and gifts for Christmas stockings for two to ten-year-olds’  or ‘style consultations for men who hate shopping’. The more specific you can be about what your product/service is and how it helps people...the more you’ll sell.
Make a list of frequently asked questions. Write down every single question you’ve ever been asked about your product/service - or think you might get asked. That way, you’re unlikely to get ‘caught out’ on your Facebook Live.
Decide where you’re going to do your broadcast. Things to consider include: lighting (position yourself where you’re facing a window if you don’t have lighting), sound (if you have a lapel mic consider using it. If not, just make sure you’re in a quiet space), make sure you have a good internet connection.
Create a backup video - just in case you have a problem with your t