44 min
Brent Adamson - What is the relationship between value management and negotiations? Marketing Negotiations, The Good, The Bad and The Ugly
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- Marketing
This week, host Mike Lander sits down with researcher, presenter, thinker and author of ‘The Challenger Sale’, Brent Adamson (global head of research, advisory, and communities at Ecosystems). Here they discuss understanding value management in negotiations, achieving alignment among diverse stakeholders, and complexity in business.
Hosted on Acast. See acast.com/privacy for more information.
This week, host Mike Lander sits down with researcher, presenter, thinker and author of ‘The Challenger Sale’, Brent Adamson (global head of research, advisory, and communities at Ecosystems). Here they discuss understanding value management in negotiations, achieving alignment among diverse stakeholders, and complexity in business.
Hosted on Acast. See acast.com/privacy for more information.
44 min