Lisa Dickson On How To Apply Profit First In Your Business Business Mastermind Podcast

This week, Gavin talks to "profit hacker" Lisa Dickson, about the practical ways in which we can hack profits and make sure they are prioritised as a business need for 2021, thereby allowing us the room for growth, and to deliver some much needed incentives to ourselves and our returning workforces.
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 KEY TAKEAWAYS
Clarity of numbers is everything in ensuring that profit hacking can be a success. This begins with mapping out, in its entirety, your financial blueprint.It's crucial to remember why we set up our business in the first place. We must make sure it's providing the lifestyle and rewards that we initially visualised, or we may fall into the trap of simply treating it as any other job.Around 90% of businesses have enough cash to survive a single month in the event of disruption. Small business owners are usually the last to get paid, if they get paid at all.We need to look for ways in which we can make incremental financial savings. On the surface, these tiny savings do not feel like much, but over time, the cumulative effect can be huge.BEST MOMENTS
'Their business has doubled in the last eight months. What they do is focus on the profit'
'It's all about the profit'
'If you don't focus on working on it and not in it, then you are just doing a job'
'It's something that becomes more than a cash management system. It then becomes the culture in your business'
VALUABLE RESOURCES
The Business Mastermind Podcast 
Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc
Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat
gavin@gavinpreston.com  
Lisa Dickson LInkedIn - https://www.linkedin.com/in/1lisadickson/?originalSubdomain=uk
Caseron Cloud Accounting - https://caseron.co.uk/author/lisa/
Profit Hackers - https://online.caseron.co.uk/bundles/profithackers
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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