Business of Betting with Jason Trost Jason Trost
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A betting podcast about the business side of the betting, wagering and investing world. Hosted by Jason Trost
Hosted on Acast. See acast.com/privacy for more information.
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E211 - Joe Dunnigan from ALT Sports Data
On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.
Hear them discuss:
01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market
05:25 - Why alternative sports don't historically have a culture of betting despite their popularity
07:21 - The target customer persona for betting on alternative sports
09:12 - How alternative sports are segmented, and which are the most popular ones
13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves
16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis
17:29 - Funding background and team composition of ALT Sports Data
19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model
23:47 - The appeal of live sports content with younger generations and demographics
26:07 - Being an entrepreneur in the later career stage, and the benefits that brings
29:15 - Focusing on a niche versus being everything to everybody
31:08 - What Joe wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information. -
E210 - Matthew Trenhaile
On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed
08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience
13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform
21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that
29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors
37:31 - The allure of pivoting to B2B for exchanges and syndicates
47:18 - The challenges of offering political betting markets
52:23 - Trading on Betfair in the early days
60:58 - What Matthew wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information. -
E209 - Dillon Borgida from Betonu
On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk
03:20 - Breakdown of sportsbook VIP programs and how they work
08:26 - The role of VIP hosts
10:35 - Why Smarkets doesn't have a VIP program (so far)
15:00 - Why VIP players aren't necessarily price sensitive
16:04 - The different tiers of VIPs, and what perks each tier can expect
20:23 - The role of credit and offshore sportsbooks with VIP players
23:28 - VIPs, responsible gambling, and affordability checks
30:10 - What the next 10 years look like for VIP players in the regulated US market
33:29 - What Dillon wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information. -
E208 - Greg Kajewski from BettorEdge
On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.
Hear them discuss:
01:00 - March Madness check-in
02:30 - Jason's collegiate wrestling career
05:38 - Introduction to BettorEdge
09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance
14:08 - BettorEdge's peer-to-peer betting model
16:32 - The different ways that BettorEdge monetizes its platform
20:21 - Attracting liquidity to the exchange
23:45 - Greg's opinion of Smarkets' strategy in the US market
25:34 - Marketing a betting product in a loud and crowded landscape
26:52 - BettorEdge funding and company backgrounder
28:49 - What Greg wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information. -
E207 - Chris Grove from Acies Investments
On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments
Hear them discuss:
01:43 - How Chris became so good at doing PR
03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry
09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes"
15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market
21:00 - The role and relative importance of price as a differentiator for sports betting operators
26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger
35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies'
43:51 - What Chris wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information. -
E206 - James McLoughlin from Stirling Mac
On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
Great Pod
Starts off very Oz orientated (naturally as Jake is an Aussie) but is gradually becoming more broad and insightful for the global gambling audience.
Addicted
No idea how I came across this podcast as I am an English part time gambler who doesn’t wager any sport on a weekly basis.
That said I have now listened to all available episodes, some more than once.
The presenter is brilliant, almost every guest at some stage says “that’s a good question”
Would recommend to anyone.
Great list of guests, gets better every week
Wouldn't class Jake as a natural interviewer but he's rapidly improving, and best of all, just let's the guests talk. That's who we tune in to listen to...