Chasing the formula for product startup success with Ben Parker, Co-Founder of Runna The Marketing Hustle

"Our greatest asset in marketing is our happy customers…"

Welcome back to The Marketing Hustle, the podcast that breaks through the faff and hears from top marketers and Founders about what it takes to survive startup life.

This week, Lottie chats to Ben Parker, Co-Founder and Head Coach of Runna, the #1 rated running app in the world!

Runna’s journey began back in 2021 and whether you’re doing a couch to 5K or training for a marathon, their tailored training plans, world-class coaching and in-app community helps you to achieve those goals…

Tune in to discover the power of a great product, the misery of fundraising, the sacrifices of being a Founder and the simple (but not easy) formula for startup success. 

It’s time to dust those daps off… PLUS use code: MARKETINGHUSTLE to get 2 weeks free on the app!

AND if you enjoy the episode, please leave us a review! It helps more than you know. 



Chapters:

[00:30] Bridging the gap: From beginner to advanced runners

[05:11] Challenges & growth of Runna

[06:57] The importance of product development & customer satisfaction

[08:48] Harnessing the power of word of mouth marketing

[16:12] The challenges of raising investment

[24:20] Running a Startup: Challenges & rewards

[25:42] Continuous learning & self-improvement

[26:41] Taking risks & learning from mistakes

[28:21] Creating a positive company culture

[35:16] Managing finances as the company grows

[43:43] The power of feedback for product improvement



Connect with Ben: https://www.linkedin.com/in/ben-parker-840459217/ 

Explore Runna: https://www.runna.com/



Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/