14 episodes

A lot goes into building a brand, we all know that. But we never get to see the many small steps that led to success; the first social campaigns, establishing a tone of voice and the marketing strategies that worked or didn’t. Sure, we might hear about the founding story or the huge campaigns years later that caught our attention. But what about the in between?

In this series Lottie Unwin, Founder of the Copy Club, explores the steps along the way.
The strategies, hustle and hard work that got some of our favourite brands their first 10,000 customers.

Find out more at: thecopyclub.co.uk

The Marketing Hustle The Marketing Hustle

    • Business
    • 5.0 • 4 Ratings

A lot goes into building a brand, we all know that. But we never get to see the many small steps that led to success; the first social campaigns, establishing a tone of voice and the marketing strategies that worked or didn’t. Sure, we might hear about the founding story or the huge campaigns years later that caught our attention. But what about the in between?

In this series Lottie Unwin, Founder of the Copy Club, explores the steps along the way.
The strategies, hustle and hard work that got some of our favourite brands their first 10,000 customers.

Find out more at: thecopyclub.co.uk

    How Lucky Saint landed 4 major retailers in just 6 weeks

    How Lucky Saint landed 4 major retailers in just 6 weeks

    with Founder, Luke Boase

    Lucky Saint are an alcohol free beer company, who were at the start of the low/ no revolution. Over the last year they have become HUGE & are icons in the marketing space for really owning the category.

    This week I chatted to Luke Boase, Founder of Lucky Saint about how they break rules & honour tradition.

    • 27 min
    How this 20k+ community made kindness commercial

    How this 20k+ community made kindness commercial

    with Griselda Togobo, Founder of Forward Ladies

    Forward Ladies is community first. It’s a business driven by a passion to help other women succeed. Since taking over the business in 2014 Griselda has led Forward Ladies to huge success with members worldwide and an online platform for them to connect.

    This week Lottie spoke to their Founder, Griselda Togobo about how she built the community one member at a time.



    Join the Copy Club: https://thecopyclub.co.uk/

    • 43 min
    How Bol put purpose before profit & still grew fast

    How Bol put purpose before profit & still grew fast

    with Founder, Paul Brown.

    Bol are driving people to do things differently. With a product that is making an impact in the category, and branding that stands out on shelf BOL have had huge success. We want to hear how the journeys been, how to innovate & how to authentically be a brand with a purpose.

    This week Lottie chats to Founder, Paul Brown about building a TV, making difficult decisions & how to build something different.

    • 41 min
    How THIS do marketing that goes viral

    How THIS do marketing that goes viral

    with Sophia Halberstam, Senior Marketing Manager at This!



    THIS is well loved by anyone in FMCG or marketing in general. They’re a brand who aren’t afraid to do something shocking, have done numerous campaigns that have had huge reach and consistently produce comms that put themselves out there.

    This week Lottie chats to their Senior Marketing Manager, Sophia Halberstam who has been there since day 1. They discussed being in a business from the early days, creating viral content & how to work in a Founder led business.

    • 34 min
    How this multi-million dollar start-up built a cult of followers, with Thomas Adams, Founder of Onepiece

    How this multi-million dollar start-up built a cult of followers, with Thomas Adams, Founder of Onepiece

    This week I chatted to Thomas Adams, the Founder of Onepiece who absolutely blew me away. Onepiece are a Norwegian found company who you need to know about. They started the onesie hype of the 2000s and kicked off affiliate marketing. I was blown away.

    Want to build a team of marketing mates? Join Copy Club: thecopyclub.co.uk

    • 45 min
    How Livia's built a Founder first business

    How Livia's built a Founder first business

    To kick off Series 2, Lottie chatted with Olivia Wollenberg, Founder of Livia's, who are mixing things up in free from treats. Livia is the face of the brand and her ability to put herself front and centre has been integral to building the brand, helping them reach 156k followers who are seriously engaged.

    Want to build a team of marketing mates? Join Copy Club: thecopyclub.co.uk

    • 45 min

Customer Reviews

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4 Ratings

4 Ratings

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