
289 episodes

Secret Leaders with Dan Murray-Serter Kindling Media
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- Business
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4.5 • 271 Ratings
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This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
https://www.instagram.com/danmurrayserter
https://twitter.com/danmurrayserter
https://uk.linkedin.com/in/danmurrayserter
Contact: hello@secretleaders.com
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How $4b Webflow Founder failed 3 times before getting it right - Vlad Magdalin
Vlad Magdalin is the Founder of Webflow, a no-code platform which allows people who aren't software engineers to build complex websites. They were valued at $4b at the last count but amazingly he tried doing the business three times before getting it right. He wouldn't advise a friend to take the same risks he did - despite the enormous pay off. Here's why.
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Newsletter
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You can find our historic newsletters here: https://www.secretleaders.com/episodes. -
My Favourite Failure: Given a settlement and pushed out after declaring disability | Molly Johnson-Jones
Molly Johnson-Jones is the Founder of Flexa, a global directory of flexible companies. The idea was born out of the worst moment in Molly’s career, which left her doubting her worth and ability to be in a workplace.
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To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide. -
How to manage your stress response when you're up against it - Sensate Co-Founder Anna Gudmundson
Anna Gudmundson is the Co-Founder of Sensate: a pebble like device you can put on your chest which tones (vibrates) the vagus nerve, which helps control your stress response. Anna is fascinated by stress and how we can handle it (75% of the world are anxious - go figure). She explains some some of the science and tactics to manage your stress response, and of course it's a subject Dan love being Mr Vagus Nerve.
Sensate: https://www.getsensate.com/
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Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders.
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders.
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
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Newsletter
Sign up here: https://secretleaders.email/.
You can find our historic newsletters here: https://www.secretleaders.com/episodes. -
My Favourite Failure: I lost my company, job, had to sell my cars, house & move back in with my mum | Tay Sweat
Tay Sweat is retired today having put a lot of the earnings from his fitness and supplement business into the stock market. But that was actually his second attempt at that business. He failed on his first go, and that knocked him back decades - back to an even worse position than he'd been in when he was a teenager. It would’ve broken a lot of people but Tay, well, he likes to sweat.
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To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide. -
Ticket Tailor - Bootstrapping to £6m after selling business to TimeOut and buying it back
Jonny White is the Founder of Ticket Tailor. He was a software engineer who spotted a gap in the market for ticketing systems before building a white labelled service to sell to companies. TimeOut got interested in the tech and that was the start of his wild ride in entrepreneurship.
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Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders.
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders.
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
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Newsletter
Sign up here: https://secretleaders.email/.
You can find our historic newsletters here: https://www.secretleaders.com/episodes. -
My Favourite Failure: Chef who got rave reviews, celeb diners and a bustling business but couldn't sustain it
Sameer Vaswani is the Co-Founder of Prodigy Chocolate, a company that’s taking classics like Snickers and making them more modern and child friendly, like less sugar and more eco packaging. Before this venture, he built a very successful food manufacturing business in West Africa - but before all of that - he failed. He set up a restaurant which boomed for a few years - he was living his dream life. But gradually that dream slipped away.
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To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide.
Customer Reviews
Love this podcast!
I just listened to the episode with James Vincent CEO/Founder of FNDR. The episode was informative and also really authentic.
Slow descent into The Self-Gratification of Dan
I love this podcast. It has been the soundtrack to my gym sessions the last 18 months if not more. Lately, I’ve been getting the feeling Dan is on a personal quest to pitch himself (and his successes) against his guests. I thought I was maybe being a bit too harsh but having just listened to the episode with Lord Bilimoria, I was right. How do you get to interview the founder of one of the most eponymous beers in the UK and all I can remember from it is Dan’s voice and what he thinks of business schools altogether laced with gratuitous swear words? A truly awful episode which continues a trend of Dan wanting to be the star of his show. It’s your podcast, mate. You can literally create an episode of you just banging on about yourself. But please when you get guests on — for all 45mins that they are on — allow the listener to learn from them. Any time an episode contains less than 80% of the guest’s voice, it’s bound to not be a good one.
Great guests
Love listening to these stories. Great guest and conversation. Thank you Dan 🏴☀️😃