26 episodes

Strategists tell the stories behind the strategies they developed that led to amazing marketing campaigns.

On Strategy Showcase Fergus

    • Marketing
    • 5.0 • 6 Ratings

Strategists tell the stories behind the strategies they developed that led to amazing marketing campaigns.

    Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director

    Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director

    As part of our series on auto brands, we talk to Christian about the Honda brand, the category and the agency's award-winning Paper campaign.

    • 48 min
    The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX

    The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX

    How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

    • 44 min
    Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

    Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

    The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

    • 36 min
    New Zealand Tourism with Rory Gallery of the Special Group

    New Zealand Tourism with Rory Gallery of the Special Group

    Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

    • 33 min
    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

    • 1 hr 20 min
    Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB, London

    Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB, London

    The story behind the Marmite Gene Project campaign and the "You either love it or you hate it" slogan.

    • 55 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

caffersx3 ,

Fantastic bite-sized strategy

This is a really useful, interesting and concise look at some of the coolest advertising strategies of recent years. Really enjoyable listen.

RozRussell99 ,

Lovely insights into some of our favourite campaigns

Really enjoying these!

KMLNDR ,

Refreshingly different advertising podcast

A fantastic new series which isn’t another debate about advertising theory, but an “under the hood” look at how the creative strategy was developed.

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