Strategists tell the stories behind the strategies they developed that led to amazing marketing campaigns.
Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director
As part of our series on auto brands, we talk to Christian about the Honda brand, the category and the agency's award-winning Paper campaign.
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX
How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.
Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain
The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.
New Zealand Tourism with Rory Gallery of the Special Group
Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB, London
The story behind the Marmite Gene Project campaign and the "You either love it or you hate it" slogan.
Customer ReviewsSee All
Fantastic bite-sized strategy
This is a really useful, interesting and concise look at some of the coolest advertising strategies of recent years. Really enjoyable listen.
Lovely insights into some of our favourite campaigns
Really enjoying these!
Refreshingly different advertising podcast
A fantastic new series which isn’t another debate about advertising theory, but an “under the hood” look at how the creative strategy was developed.