Hear the backstories behind campaigns shaped by some of today’s best strategy/client teams.
How Cadbury's "there's a glass and a half in everyone" rebuilt the brand
Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez share the backstory of this Grand Prix award-winning campaign.
Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch
Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group. He shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.
The KitchenAid campaign that shines a light on sexism in professional kitchens, with Stephanie Kelly of Digitas, Chicago
This Gold EFFIE winning partnership with HULU drew attention to inequality by brilliantly twisting an age old adage " A woman's place is in the kitchen."
The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
According to Ben, the essence of the Starbucks brand has always been seduction. Yet he worries it's moving away from its cultural capital codes. We talk about the brand and how its desire to connect post-lockdown led him and the team to the Funnel Cake Frappuccino.
Temptations' Halloween campaign suggests giving your cat an alternative to eating you, with Jack Spicer of Adam&EveDDB
The likelihood of getting eaten by your cat this Halloween is low, but it's not zero. Building on the success of last year's Halloween campaign, this year's "Tasty Human" takes the humor and insight to a new, hilarious level.
Lurpak's strategic pivot with Rory Foster of W+K, London
In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why." A 2021 APG Creative Strategy Award winner.
Fantastic bite-sized strategy
This is a really useful, interesting and concise look at some of the coolest advertising strategies of recent years. Really enjoyable listen.
Lovely insights into some of our favourite campaigns
Really enjoying these!
Refreshingly different advertising podcast
A fantastic new series which isn’t another debate about advertising theory, but an “under the hood” look at how the creative strategy was developed.