72 episodes

Hear the backstories behind campaigns shaped by some of today’s best strategy/client teams.

On Strategy Showcase Fergus

    • Business
    • 5.0 • 9 Ratings

Hear the backstories behind campaigns shaped by some of today’s best strategy/client teams.

    How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

    How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

    Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez  share the backstory of this Grand Prix award-winning campaign.

    • 58 min
    Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch

    Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch

    Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group. He shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.

    • 55 min
    The KitchenAid campaign that shines a light on sexism in professional kitchens, with Stephanie Kelly of Digitas, Chicago

    The KitchenAid campaign that shines a light on sexism in professional kitchens, with Stephanie Kelly of Digitas, Chicago

    This Gold EFFIE winning partnership with HULU drew attention to inequality by brilliantly twisting an age old adage " A woman's place is in the kitchen."

    • 27 min
    The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke

    The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke

    According to Ben, the essence of the Starbucks brand has always been seduction. Yet he worries it's moving away from its cultural capital codes. We talk about the brand and how its desire to connect post-lockdown led him and the team to the Funnel Cake Frappuccino.

    • 44 min
    Temptations' Halloween campaign suggests giving your cat an alternative to eating you, with Jack Spicer of Adam&EveDDB

    Temptations' Halloween campaign suggests giving your cat an alternative to eating you, with Jack Spicer of Adam&EveDDB

    The likelihood of getting eaten by your cat this Halloween is low, but it's not zero. Building on the success of last year's Halloween campaign, this year's "Tasty Human" takes the humor and insight to a new, hilarious level.  

    • 49 min
    Lurpak's strategic pivot with Rory Foster of W+K, London

    Lurpak's strategic pivot with Rory Foster of W+K, London

    In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to  Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why."  A 2021 APG Creative Strategy Award winner.

    • 42 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

caffersx3 ,

Fantastic bite-sized strategy

This is a really useful, interesting and concise look at some of the coolest advertising strategies of recent years. Really enjoyable listen.

RozRussell99 ,

Lovely insights into some of our favourite campaigns

Really enjoying these!

KMLNDR ,

Refreshingly different advertising podcast

A fantastic new series which isn’t another debate about advertising theory, but an “under the hood” look at how the creative strategy was developed.

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