The Uncensorced CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
5 ways to make effective advertising - Jon Evans
Producer James set me the challenge to record a bonus episode while I'm on holiday, so I thought I'd reveal the secret to increasing your market share with 5-star advertising.
How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe
Do you think the advertising industry has a problem with age? I speak to Jeremy Hine, CEO of MullenLowe UK, about the lost generation of over 50s and what every advertiser can do to improve the representation of older people.
How marketing can fix the global economic crisis - James Hankins and JP Castlin
Fresh off the back of their talk at Cannes Lions 2022, I talk to James Hankins and JP Castling discuss how creative marketers can really solve the economic crisis we're facing.
From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim
I speak to founder of Hiut Denim and The Do Lectures, David Hieatt, about his journey from Saatchi copywriter to brand founder in a little town in West Wales.
Cannes Uncensored with Tom Goodwin
What do we really think of Cannes? Is it just an ego Ponzi scheme? And where's the customer?! All important and poignant questioned I discussed with Cannes veteran Tom Goodwin.
The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field (Live from Cannes)
I'm joined live at the Cannes Lions Festival by three effectiveness legends, Peter Field, Orlando Wood and Karen Nelson-Field, to find out the triple threat to creative effectiveness and what we can do about it.
If you’re an client side marketer, especially in an SME, the learning can be tough to find and the pressures from colleagues to resort to the wrong P tricky. Jon’s episodes may contain big concepts from big guests and often about big brands (with big marketing machines behind them?) but take some time with this series and you’ll find evidence and inspiration to guide your strategy and execution. 👌🏻
Have been following since the beginning and the quality of the interviews and advice continues to improve.
The selection of guests had also been extremely varied and impressive.
The real world examples provided are also excellent case studies to reinforce the points being made - both by the host and guests.
Best marketing podcast series available
A must listen for anyone in marketing irrespective of background or discipline. Each episode is an honest, down to earth chat about pressing issues in marketing. No waffle or bluster just straight talking and sobering advice about what really works. Jon’s style really compliments the content - it’s more a chat between friends over a coffee than an interview. Guests have included Paul Feldwick, Mark Ritson, Rory Sutherland, Orlando Wood and Alex Myers. My favourite marketing podcast bar none (and there’s a lot!)