56 episodes

The Uncensorced CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Uncensored CMO Jon Evans

    • Business
    • 4.9 • 37 Ratings

The Uncensorced CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

    5 ways to make effective advertising - Jon Evans

    5 ways to make effective advertising - Jon Evans

    Producer James set me the challenge to record a bonus episode while I'm on holiday, so I thought I'd reveal the secret to increasing your market share with 5-star advertising.

    • 36 min
    How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe

    How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe

    Do you think the advertising industry has a problem with age? I speak to Jeremy Hine, CEO of MullenLowe UK, about the lost generation of over 50s and what every advertiser can do to improve the representation of older people.

    • 42 min
    How marketing can fix the global economic crisis - James Hankins and JP Castlin

    How marketing can fix the global economic crisis - James Hankins and JP Castlin

    Fresh off the back of their talk at Cannes Lions 2022, I talk to James Hankins and JP Castling discuss how creative marketers can really solve the economic crisis we're facing.

    • 42 min
    From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim

    From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim

    I speak to founder of Hiut Denim and The Do Lectures, David Hieatt, about his journey from Saatchi copywriter to brand founder in a little town in West Wales.

    • 52 min
    Cannes Uncensored with Tom Goodwin

    Cannes Uncensored with Tom Goodwin

    What do we really think of Cannes? Is it just an ego Ponzi scheme? And where's the customer?! All important and poignant questioned I discussed with Cannes veteran Tom Goodwin.

    • 26 min
    The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field (Live from Cannes)

    The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field (Live from Cannes)

    I'm joined live at the Cannes Lions Festival by three effectiveness legends, Peter Field, Orlando Wood and Karen Nelson-Field, to find out the triple threat to creative effectiveness and what we can do about it.

    • 23 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

Mister_D_Burns ,

Priceless

If you’re an client side marketer, especially in an SME, the learning can be tough to find and the pressures from colleagues to resort to the wrong P tricky. Jon’s episodes may contain big concepts from big guests and often about big brands (with big marketing machines behind them?) but take some time with this series and you’ll find evidence and inspiration to guide your strategy and execution. 👌🏻

Brando M83 ,

Excellent content

Have been following since the beginning and the quality of the interviews and advice continues to improve.

The selection of guests had also been extremely varied and impressive.

The real world examples provided are also excellent case studies to reinforce the points being made - both by the host and guests.

Andrew Crowther ,

Best marketing podcast series available

A must listen for anyone in marketing irrespective of background or discipline. Each episode is an honest, down to earth chat about pressing issues in marketing. No waffle or bluster just straight talking and sobering advice about what really works. Jon’s style really compliments the content - it’s more a chat between friends over a coffee than an interview. Guests have included Paul Feldwick, Mark Ritson, Rory Sutherland, Orlando Wood and Alex Myers. My favourite marketing podcast bar none (and there’s a lot!)

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