Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.
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Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
In this episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to three marketers who are tackling the challenge of measuring marketing effectiveness: Which? head of marketing Simon Crane; and Jo Lyall and Andy Goodwin, UK CEO and head of search respectively at the consumer protection brand's digital agency, Brainlabs.
They delve into the challenges that Which? and Brainlabs have faced in measuring marketing outcomes and driving sustainable business growth, in order to further the brand's consumer-championing agenda, including:
- How organisations can benchmark performance in the midst of a highly unusual period
- How the language used to frame measurement can help organisations align internally around objectives
- Why linking marketing activity to business growth poses a perennial challenge for marketers.
Marketing That Matters: The highlights of 2021
In this special episode of Marketing That Matters, sponsored by Google, Russell Parsons looks back at the key highlights from the case studies featured in the podcast in 2021: from TalkTalk’s rapid digitisation of its sales journey to Ancestry and IG Group capitalising on new-found consumer demand, to how Samsung and Uswitch are meeting customers where they are with the right message deployed at the right moment.
Plus, some sage advice from Google’s senior industry managers on how to champion a digital transformation agenda within your organisation.
This Much I Learned: Forest Holidays on crafting a 'naturally driven' team
In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year Forest Holidays discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Inside B2B: The art of experience in B2B
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.
Marketing Week Meets the CX50: Ursula Dolton, CTO, British Heart Foundation
One of the 10 Technologists named in the 2021 CX50 list of the UK's top customer experience professionals, BHF's chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.
This Much I Learned: The NFL’s commercial boss on the rise of athlete activism
In the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb discusses the continued popularity of American football in the UK and the rise of athlete activism on both sides of the Atlantic.
Rory Sutherland is great value
but the interviewer didn’t seem to be in the same room. Interviewer totally failed to match Rory’s energy or even ask follow up questions.
Best marketing podcast I’ve heard yet!
I’ve recently started the journey into the marketing world and I’ve found this podcast extremely helpful and informative. I only wish I could listen to more of it, would be great as a weekly podcast.
I started listening to this recently and have been really impressed. Interesting topics and guests - I look forward to the next show