20 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Design
    • 5.0 • 2 Ratings

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    You don't need to be a writer to be a copywriter

    You don't need to be a writer to be a copywriter

    Episode 20: You don't need to be a writer to be a copywriter

    A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients.



    Learning outcomes:


    A different perspective on writing
    How creativity changes with seniority
    Standing up for yourself throughout your writing career



    Connect with my guest:

    https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/

    Jörgen's music: 

    https://www.ruralsounds.com/jorgen-kjellgren

    https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi



    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/




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    • 32 min
    How cultural context affects your UX writing

    How cultural context affects your UX writing

    Episode 19: How cultural context affects your UX writing 

    With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?



    Learning outcomes:


    The caveats of arguing for a culture-focus to writing
    Testing UX copy for different markets
    The benefits of bringing together culture and design
    Low context vs high context for UX writing
    Localizing high-context scenarios



    Connect with my guest Robin Reidl:

    https://www.linkedin.com/in/tidalreidl/



    Connect with the host:

    https://www.linkedin.com/in/nicoletells/

    nicoletells.com




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    • 27 min
    From Copywriter to UX Writer - Which writing discipline suits you?

    From Copywriter to UX Writer - Which writing discipline suits you?

    Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?

    Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your interests, skills, and lifestyle.

    Disciplines discussed: Copywriting, UX Writing, Technical Writing, Content Writing, Content Marketing, SEO Writing, Editing, Translating, Content Management.

    Learning outcomes:


    Which disciplines work best for freelancing?
    How do disciplines differ in salary range?
    How can you progress?
    What skills are beneficial for each discipline?
    How does the day to day work look like?




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    • 33 min
    How localization can accelerate the quality of your content

    How localization can accelerate the quality of your content

    Episode 17: How localization can accelerate the quality of your content

    Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and the tools that can help you achieve the next level of quality. If localization is more than just translations, how do you ensure you have all the tools and knowledge you need to achieve top quality? Martina has been working with localization for many years and has managed a team of localization experts. She shares her insights with us.

    Learning outcomes:

    - Localization in practice (what's the process like?)

    - Where to begin

    - Useful tools for localization

    - Best practice



    Connect with me:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    Connect with my guest:

    Linkedin: https://www.linkedin.com/in/martinarussomovingwords/




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    • 27 min
    Why you need to pay attention to localization

    Why you need to pay attention to localization

    Episode 16: Why you need to pay attention to localization

    Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. 

    Learning outcomes:


    What is localization?
    Why localization is more than just translations
    How you can support localization as a writer
    The opportunities of hiring a localization manager

    ...and more!



    Connect with me:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    Connect with my guest:

    Linkedin: https://www.linkedin.com/in/hristinaracheva/

    Tools mentioned:

    https://www.hofstede-insights.com/country-comparison/




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    • 31 min
    7 common UX Writing issues

    7 common UX Writing issues

    Episode 15: 7 common UX Writing issues

    In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins!

    Learning outcomes:


    Quick fixes for UX Writing
    Why details matter
    When to bring a designer into the picture
    Writing buttons
    Writing error messages
    Why you don't need to name everything
    Designing onboarding

    Connect with the host:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/








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    • 22 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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