47 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Arts
    • 5.0 • 2 Ratings

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    Writing is designing and Figma ain't that great

    Writing is designing and Figma ain't that great

    Episode 47: Writing is designing and Figma ain't that great

    Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder.

    Learning outcomes:


    How 'Writing is designing' came to be
    Workshops on content design with Michael and Andy
    Why Figma for writers is overrated
    How you sometimes just need to claim that UX writing title!

    ***

    Connect with guest, Michael Metts:

    "Where you can sign up for our newsletter to hear about workshops: https://www.writingisdesigning.com

    Where I'm writing about leadership and will announce a new workshop soon: https://leadinglikeyou.com

    If people want to stay in touch with me, there's LinkedIn and Twitter."



    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 29 min
    Misfit? This is why you're great at content.

    Misfit? This is why you're great at content.

    Episode 46: Misfit? This is why you're great at content.

    In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen.

    Learning outcomes:


    What countercultures and content design have in common
    Counterculture ways of looking at things in tech
    From punk to top content designer
    Turning you're (unique) perspective into your strength in content

    ***

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Bill:
    Website: https://www.billkurland.com/

    Linkedin: https://www.linkedin.com/in/bill-kurland/


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 38 min
    You're underestimating the importance of SEO for UX writing

    You're underestimating the importance of SEO for UX writing

    Episode 45: You're underestimating the importance of SEO for UX writing 

    In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics.

    Learning outcomes:


    Why SEO is important for UX writing
    What SEO is
    How to get started with SEO
    Selling SEO to clients
    UX writing examples with SEO

    ***

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Kat:
    Website: http://thekatcopy.com, 

    Twitter: https://twitter.com/thekatcopy?s=09


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 24 min
    Running a successful project with a UX writer, designer and researcher

    Running a successful project with a UX writer, designer and researcher

    Episode 44: Running a successful project with a UX writer, designer and researcher

    In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here!



    Learning outcomes:


    What makes a design project successful
    How do writers, designers and researchers best collaborate
    How to create an inclusive hiring process
    How to scale a team
    How to successfully design user tests

    ***

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Jack Garfinkel:
    Content at Scope: https://medium.com/content-at-scope

    Jack on Twitter: https://twitter.com/CuriousScutter



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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 26 min
    How to explain what you do as a designer or writer

    How to explain what you do as a designer or writer

    Episode 43: How to explain what you do as a designer or writer

    In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others.

    Learning outcomes:


    Popular titles in design
    Popular titles for writers
    How titles affect a pitch
    Describing what you do
    Defining what you do
    How niching down or being a generalist affect your chances of finding work

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Anders:


    https://twitter.com/andersotherwise

    https://anders-creative.com/


    Anders' new podcast 'How creatives work':

    https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 42 min
    Get over your tone and voice guidelines

    Get over your tone and voice guidelines

    Episode 42: Get over your tone and voice guidelines

    Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant. 

    Learning outcomes:


    What is Tone and Voice?
    What do writing guidelines cover
    Guideline formats
    New formats on the rise
    Ensuring contribution and maintenance of guidelines for all 
    Who follows writing guidance and who doesn't 
    Challenges in creating/maintaining/distributing guidance



    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 27 min

Customer Reviews

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2 Ratings

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