20 episodes
Content Untapped Georgia Kirke and Ivan Meakins
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- Society & Culture
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4.9 • 10 Ratings
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What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement?Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this. And now, he is on a mission to seek out the answers and report his findings back to you.Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets and techniques used by people for centuries to capture the hearts and minds of an audience, so you can improve your content and grow your own little tribe.
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EP20: 6 Pro Tips For New Podcast Hosts
Starting a new podcast?
This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.
Discover how to:
Stop your show from turning into one of those typical, boring Q&A sessions with this simple techniqueHow to strategically interrupt guests when they won't stop talking. Plan your episodes so you feel comfortable and in control of the conversationHide "aces" of content up your sleeve so you always have something valuable to share.If you find these tips useful, let us know! Hit us up on LinkedIn and let's start a conversation. Links are below
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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Write Business Results Ivan Meakins Instagram:
https://www.instagram.com/write_business_results/?hl=en-gb -
EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content
What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.
Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.
The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!
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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Write Business Results Ivan Meakins Instagram:
https://www.instagram.com/write_business_results/?hl=en-gb -
EP18: 4 Content Tips From Ancient Myths
This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.
We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.
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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Write Business Results Ivan Meakins Instagram:
https://www.instagram.com/write_business_results/?hl=en-gb -
EP17: Content Isn't Just For Marketing: The Power of Documentation With Alexis Kingsbury
Ever wondered about the secret sauce that propels businesses to scale efficiently?
This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes.
We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regardless of their personality type.
Processes aren't just mechanical lists of instructions. Alexis shows us how embedding storytelling and relatable experiences in your checklists can foster connection, and understanding, and become a tool to echo your values across your organisation.
Some useful resources from Alexis:
https://airmanual.link/discover
https://airmanual.link/ai/ebook
https://www.linkedin.com/in/alexkingsbury/
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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Write Business Results Ivan Meakins Instagram:
https://www.instagram.com/write_business_results/?hl=en-gb -
EP16: Breathing New Life into Failed Content Projects
Ever wondered how to dust off a failed project and turn it into a triumph?
Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies into two cinema classics we all love
Discover how to find the gold in your failures with a simple exercise. Why a fresh perspective can revolutionize your failed projects. And why a second pair of eyes can be the difference between a blockbuster and the garbage bin.
In the world of content creation, no good content ever goes to waste, even if your project tanks!
Reading for this episode:
How Steven Spielberg’s Night Skies Became E.T.
On Writing: A Memoir of the Craft, Stephen King---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Write Business Results Ivan Meakins Instagram:
https://www.instagram.com/write_business_results/?hl=en-gb -
EP15: Understanding Youth Culture for Effective Content Marketing with Luke Hodson
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.
Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.
Connect with Luke here:
https://www.linkedin.com/in/lukehodson/
And check out his awesome podcast "Back2Skool" here:
https://www.youtube.com/@nerdscollective
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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Write Business Results Ivan Meakins Instagram:
https://www.instagram.com/write_business_results/?hl=en-gb
Customer Reviews
Heartfelt, well-researched & powerful food for creative thought.
Ivan has created a really fun and insightful show. For me, the worlds of “content creation” and “content marketing” have become dry, loaded with the same old stories and annoying buzzwords (anyone want a surefire way to skyrocket their personal brand?) Content Untapped is a breath of fresh air. The inspirations and musings are heartfelt, well-researched and powerful food for creative thought.
“The gloves are off with content creation”
Well worth a listen to enhance and inspire your content
Great idea for a podcast!!
As someone who works in the fashion industry creating content daily, this was a breath of fresh air. I’m looking forward to listening to more episodes and being inspired each and every time!