41 min
Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty Into the Fray - The Competitive Intelligence Podcast
-
- Marketing
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty.
A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building.
In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success.
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty.
A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building.
In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success.
41 min