Into the Fray - The Competitive Intelligence Podcast Product-Marketing Alliance

In this bonus holiday special, Zena Applebaum, VP of Product Marketing at Thomson Reuters, Phil Britton, Associate Director - Business Services Group at Sedulo Group, and Alysse Nockels, Senior Director of Competitive Intelligence at Palo Alto Networks join host Will Thompson, Director of Growth Marketing at Crayon, to discuss their book, 'A Practical Guide to Competitive Intelligence'.

In this episode of Into the Fray: The Competitive Intelligence Podcast, host Garrett Denney is joined by Matt Powell, Product Marketing Manager, Competitive and Market Intelligence.
The pair discuss the differences and similarities in competitive intelligence at product-led and sales-led orgs.

In this episode of Into the Fray, host Will Thompson speaks to Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later.

During their chat, they discuss how Matt used Crayon to re-energize their brand building, better understand the reasons why their customers churn, and to gain firsthand experience of their competitor's products.

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Jennifer Roberts, Director of Market Strategy at ServiceTitan.
This series has focused a lot on getting buy-in from your key stakeholders, how to build credibility as the primary driver of your CI efforts, and creating an ongoing conversation between you and your audience about this process in order to help build a better program.
There hasn't been a conversation about training those stakeholders, turning them into little curators or providers of competitive intelligence. What we HAVE heard from other guests is that making other team members feel like participants in the process is immensely valuable, and this episode is all about how you can go off and do just that.

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty.
A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building.
In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success.

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz.
Today’s guest doesn’t do product marketing for a living. He’s not an expert in win/loss analysis, and competitive intelligence isn’t something that he lists as a skill on his LinkedIn profile.
Ryan's literally an authority on all things content marketing, and in this episode he discusses the other side of the competitive intelligence transaction - how he receives and internalizes great insights about rival solutions, and the ways that he uses that data to his advantage.