45 min
Teaching ‘em How to Fish: How to train your whole company on Competitive Intelligence techniques Into the Fray - The Competitive Intelligence Podcast
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- Marketing
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Jennifer Roberts, Director of Market Strategy at ServiceTitan.
This series has focused a lot on getting buy-in from your key stakeholders, how to build credibility as the primary driver of your CI efforts, and creating an ongoing conversation between you and your audience about this process in order to help build a better program.
There hasn't been a conversation about training those stakeholders, turning them into little curators or providers of competitive intelligence. What we HAVE heard from other guests is that making other team members feel like participants in the process is immensely valuable, and this episode is all about how you can go off and do just that.
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Jennifer Roberts, Director of Market Strategy at ServiceTitan.
This series has focused a lot on getting buy-in from your key stakeholders, how to build credibility as the primary driver of your CI efforts, and creating an ongoing conversation between you and your audience about this process in order to help build a better program.
There hasn't been a conversation about training those stakeholders, turning them into little curators or providers of competitive intelligence. What we HAVE heard from other guests is that making other team members feel like participants in the process is immensely valuable, and this episode is all about how you can go off and do just that.
45 min