Creating ethical, sustainable products - with Maame Sapong - Purscent Bring Your Product Idea to Life

Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry.
We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outsource and invest in, and what she can do herself, and the importance of pacing yourself in the early days. Maame also shares fascinating insights into how she makes her candles, how she ensures they are sustainable as possible, and how her first hand experiences in Ghana seeing the impact of plastic waste and flooding have renewed her commitment to making sure her business is ethical and environmentally conscious. 
An introduction to herself and her businesses (01:26)The inspiration for creating her business (01:54)The steps she has taken to ensure her products are sustainable and ethical (04:40)Building a product business whilst working a full time job (10:07)Learning to outsource (13:51)Deciding where to invest in her business (for instance photography) and where to save money (20:03)The importance of pacing yourself in the early days (21:22)Her experiences at Top Drawer (24:04)Championing sustainability by creating candle refills (25:34)How her first hand experiences in Ghana seeing the impact of plastic waste and flooding have informed her business values (31:39)Her number one piece of advice for product creators (33:56)
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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will...