37 min

Creating ethical, sustainable products - with Maame Sapong - Purscent Bring Your Product Idea to Life

    • Entrepreneurship

Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry.
We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outsource and invest in, and what she can do herself, and the importance of pacing yourself in the early days. Maame also shares fascinating insights into how she makes her candles, how she ensures they are sustainable as possible, and how her first hand experiences in Ghana seeing the impact of plastic waste and flooding have renewed her commitment to making sure her business is ethical and environmentally conscious. 
An introduction to herself and her businesses (01:26)The inspiration for creating her business (01:54)The steps she has taken to ensure her products are sustainable and ethical (04:40)Building a product business whilst working a full time job (10:07)Learning to outsource (13:51)Deciding where to invest in her business (for instance photography) and where to save money (20:03)The importance of pacing yourself in the early days (21:22)Her experiences at Top Drawer (24:04)Championing sustainability by creating candle refills (25:34)How her first hand experiences in Ghana seeing the impact of plastic waste and flooding have informed her business values (31:39)Her number one piece of advice for product creators (33:56)
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:
Purscents Website
Purscents Instagram
Purscents Facebook

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business.

https://get.junglescout.com/vicki

(Note this is an affiliate link - I recommend it because I use it and love it!)
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s

Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry.
We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outsource and invest in, and what she can do herself, and the importance of pacing yourself in the early days. Maame also shares fascinating insights into how she makes her candles, how she ensures they are sustainable as possible, and how her first hand experiences in Ghana seeing the impact of plastic waste and flooding have renewed her commitment to making sure her business is ethical and environmentally conscious. 
An introduction to herself and her businesses (01:26)The inspiration for creating her business (01:54)The steps she has taken to ensure her products are sustainable and ethical (04:40)Building a product business whilst working a full time job (10:07)Learning to outsource (13:51)Deciding where to invest in her business (for instance photography) and where to save money (20:03)The importance of pacing yourself in the early days (21:22)Her experiences at Top Drawer (24:04)Championing sustainability by creating candle refills (25:34)How her first hand experiences in Ghana seeing the impact of plastic waste and flooding have informed her business values (31:39)Her number one piece of advice for product creators (33:56)
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:
Purscents Website
Purscents Instagram
Purscents Facebook

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get special offers on Junglescout here:
The best deals on bestselling tools for building and running a successful Amazon business.

https://get.junglescout.com/vicki

(Note this is an affiliate link - I recommend it because I use it and love it!)
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s

37 min