Bring Your Product Idea to Life Vicki Weinberg

It’s episode 155, and 3 years since I started this podcast. I've spoken to so many wonderful product creators and people who support product creators over the last three years, and I have learned so much from absolutely everyone that I spoke to. To celebrate I have put together a compilation of some of the best advice I have heard over the years.If you want to launch your own product or are just in need of a friendly boost this is the episode to listen to!
Listen in to hear top tips from:
Stephanie Orr, (01:10)Meera Bhogal, (02:05)Iain Moore, BGreater Shoes (03:15)Laura Gillett, (05:29)Louise Almond, (06:56)Demi Pendakis, Find Your Glow Ltd (08:04)Cara Sayer, Snooze Shade (09:20)Claire Grant, OriOrso (11:45)Vic Wood, Greener Beauty (12:54)Marieke Syed, Snackzilla (14:01)Ciara Westhead, Pico UK (15:13)Trish ODwyer, Autism Threads (20:02)Raksha Patel, Reflect With Raksha (21:43)Charlotte Phillips, Rugsy Lugsy (23:14)Puvan Briah,  (24:29)Amanda Davey, Tilia Publishing (25:21)Georgina Robinson, Juniper Studio (25:54)Em Royston, Chasing Threads (28:25)Tas, Very Craft Tea (30:32)Janet Murray, (33:32)
USEFUL RESOURCES:
Listen to the episodes in full: 
Episode 102 Taking part in an accelerator to grow your business - with Stephanie Orr
Episode 101 How to create an integrated range of products & services - with Meera Bhogal
Episode 149 Selling a product people don't know they need - with Iain Moore - BGreater Shoes
Episode 130 Getting ready to launch your first product- with Laura Gillett
Episode 87 Getting ready to launch your first product - with Louise Almond
Episode 133 Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd
Episode 88 Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade
Episode 136 How to create a children's fashion brand - with Claire Grant - OriOrso
Episode 138 Sourcing and selling sustainable products - with Vic Wood - Greener Beauty
Episode 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla
Episode 125 Selling sustainable partywear - with Ciara Westhead - Pico UK
Episode 105 Creating products with a

Leslie Kenny is the Founder and CEO of Oxford Healthspan,  an anti-aging supplement brand that contains spermidine, a potent organic compound that inhibits six of the nine hallmarks of aging. She is also a co-founder of Oxford Longevity, which brings together scientific experts to discuss the latest breakthroughs in health and aging by providing free public health webinars.
It was fascinating to talk to Leslie about the industry, and how she has brought her supplements to market. We talked about the challenges of educating your audience, launching and managing a business globally, and the different requirements of selling supplements in different markets. Leslie covers everything from where has the strictest rules, to the practicalities of running a global business when you also have children sitting GCSE and A-Level exams this year.
Listen in to hear Leslie share:
An introduction to herself and her business (01:21)How she has brought her products to market (02:24)The difference between natural and synthetic supplements (04:46)Educating an audience on the benefits of the supplements (08:52)The importance of understanding where and how your supplements are sourced  (11:20)What inspired her to create her own brand(13:36)The process from idea to getting the product on the market (16:49)The impact of having a famous person, Carol Vorderman, use your product (18:15)Launching her product simultaneously in the UK and USA (19:04)The differences between health marketing guidelines in the UK and USA (19:42)The countries around the world that have the strictest requirements (20:31)Adapting the marketing message for different national markets (22:17)The practicalities of running a business in the USA and UK (26:10)The impact of Brexit on an international business (27:36)His number one piece of advice for other product creators (28:10)
USEFUL RESOURCES:
Oxford Healthspan Website
Oxford Longevity Project
Oxford Healthspan Instagram
Leslie Kenny Instagram

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me



Mentioned in this episode:
Book an Amazon Power Hour / training session
Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck!

https://vickiweinberg.com/amazon-training/
Selling on Amazon Power Hour
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers

In episode 152 I spoke with Chris Lefteri from FixIts, who talked about his unique product.
On 9 March 2023 Chris was on BBC’s Dragons Den.
In this short episode, I speak with Chris about what it was like, what it involves and whether he’d recommend it as an experience!
USEFUL RESOURCES:
Episode 152
Fixits Website
Fixits Facebook
Fixits Instagram
Fixits LinkedIn
Fixits Pinterest
Fixits Twitter
Kickstarter
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Mentioned in this episode:
Book an Amazon Power Hour / training session
Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck!

https://vickiweinberg.com/amazon-training/
Selling on Amazon Power Hour
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers

Millie Jaspert is the founder of Spark Bubble,an online store selling bath-toys particularly for children aged 2-9 years old. Millie has developed some of these toys herself and others are a curated collection created by other brands. Millie is also a Primary Teacher so has chosen open-ended toys and shares suggestions for ways children can explore and learn with them.
We had a really interesting conversation about how Millie has curated a selection of products which complement her own designs, and have allowed her to more easily grow her brand and business. Millie also explains how selling her products through a pop up shop has given her lots of opportunities to meet other local business owners and get direct feedback from customers.
Listen in to hear Millie share:
An introduction to herself and her business (01:08)Sourcing toys from other brands to sell in her store (03:03)Designing her own product, and how selling other bath toys has helped her build a customer base to then sell her own product to (07:33)Combining running a business with being a teacher, and the transferable skills that she can use (10:34)Combining existing products into play set (11:44)The benefits of selling her products in a pop-up shop (14:42)Getting feedback from children (20:50)The criteria she uses when selecting products for her website (22:19)His number one piece of advice for other product creators (24:09)
USEFUL RESOURCES:
Sparkbubble Website
Sparkbubble Instagram
Sparkbubble Facebook
Kensington Olympia Toy Fair

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me

Mentioned in this episode:
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers
Book an Amazon Power Hour / training session
Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck!

https://vickiweinberg.com/amazon-training/
Selling on Amazon Power Hour

Chris Lefteri is a Materials Consultant, Designer and author of 9 books on materials. He is also the inventor and founder of Fixits, reusable eco-plastic moldable sticks, which you can use to repair all manner of things around the home and office. 
Chris shared how he turned a useful material into a marketable product and the challenges of creating and marketing a unique product, where the audience needs to be taught how to use it. Chris also shares his advice from running a successful Kickstarter campaign. You will go away with lots to think about, and planning to order a pack of Fixits to try for yourself. 
Listen in to hear Chris share:
An introduction to himself and his business (01:04)What Fixits are and how they work (01:30)What inspired him to create Fixits (03:31)Turning a useful material into a marketable product (05:11)Finding and working with a manufacturer (09:09)Manufacturing a product responsibly (11:45)Lessons in creating products in small batches (10:48)The challenges of selling a unique product (14:09)Teaching the public about your product (16:42)His advice for running a Kickstarter campaign (18:09)His number one piece of advice for other product creators (23:07)

USEFUL RESOURCES:
Fixits Website
Fixits Facebook
Fixits Instagram
Fixits LinkedIn
Fixits Pinterest
Fixits Twitter
Kickstarter

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me






Mentioned in this episode:
Book an Amazon Power Hour / training session
Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck!

https://vickiweinberg.com/amazon-training/
Selling on Amazon Power Hour
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers

I work with a lot of Amazon sellers everyday, helping them set up and grow their Amazon account. I see a lot of people do well – but I also see people who don’t.  What’s worse is that for some of them there are reasons for this, out of their control, and they might have been better off focusing their time and effort into another marketplace.
In this episode I share why Amazon might be the right platform for you, how to determine this and things that you might want to consider.
Listen in to hear me share:
An introduction to  me and why I wanted to record this episode (00:24)The foundations of getting started selling on Amazon (03:25)Why you should sell your product on Amazon (04:29)The advantages of FBA (fulfilled by Amazon) (07:15)Accessing a global market (08:15)Things that aren’t so great about Amazon, seller support (09:08)Things that aren’t so great about Amazon, there is a lot of competition (10:33)Product listing rules you need to adhere to (11:52)The sort of products that Amazon works well for (13:27)The importance of researching the market and your competition (15:44)Free tools you can use (16:34)How I can help you get started with selling on Amazon (19:59)
JUNGLE SCOUT DISCOUNT CODE:
Go to get.junglescout.com/vicki to access a whole suite bestselling tools for building and running a successful Amazon business.  

USEFUL RESOURCES:
I have written a blog post to accompany this episode, which you can read here
PODCAST: Where’s the best place to sell your products online
FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling
PODCAST: Common Amazon issues and how to resolve them
TOOL: Jungle Scout 
BLOG: Jungle Scout - My favourite tool for selling on Amazon
TOOL: FBA Revenue Calculator

HOW I CAN SUPPORT YOU ON AMAZON:
My Free Resources 
Is Amazon Right For You? Mini Strategy Session
Amazon Account Audit
Amazon Launch Package
Amazon Training Q&A Hour
Book a Power Hour with me

LET’S CONNECT:
Join my free Facebook group for product makers and creators
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