Bring Your Product Idea to Life Vicki Weinberg

Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product.
The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management.
This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram.
Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence.
As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits.
Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Ooshky Website
Ooshky Facebook
Ooshky Instagram
Ooshky LinkedIn
Ooshky TikTok
Ooshky Youtube
UK Government: Flexible Working Policy
Episode 202 How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
a href="https://www.amazon.co.uk/dp/1399954180" rel="noopener noreferrer"...

How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.
In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:
Natalia Chappell Website
Natalia Chappell Instagram
Natalia Chappell LinkedIn

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great...

This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals.
The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health.
Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others. 
Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them.
Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
The Dead Sea Co Website
The Dead Sea Co Instagram
The Dead Sea Co Facebook
Enterprise Nation
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me 
a href="https://www.amazon.co.uk/Bring-Your-Product-step-step/dp/1399954180/ref=sr_1_1?crid=31DLNZ9W2RWFZ&keywords=bring+your+product+idea+to+life&qid=1687465393&sprefix=bring+your+pro%2Caps%2C74&sr=8-1" rel="noopener noreferrer"...

Can you run a successful product business alongside your day job?
That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga.
Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she does. We discuss the challenges of launching and running a business alongside a high-tempo day job. 
If you are juggling a day job whilst also trying to build your own business, this is a brilliant episode as Maysun shares how the skills she has learned in one role transfer to the other, and that it is possible to do the two roles simultaneously.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:
Ladina Yoga
Ladina Yoga Instagram
Ladina Yoga Facebook
Maysun Hassanaly LinkedIn
The Artist’s Way by Julia Cameron
Yoga with Adrienne
Bad Yogi
The Multi-Hyphen Method by Emma Gannon

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180

LET’S CONNECT
a...

In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is)
My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo.
Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to whichever email marketing platform you are using. 
We discuss:
The type of emails you should be sendingHow you can automate your emailsThe types of automations you can useHow to segment your list (and what this means)
Whether you are just starting out with sending emails, or would like to drive more sales from what you are doing, this is the podcast for you. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Hannah Spicer Consulting Website
Hannah Spicer Instagram
Hannah Spicer LinkedIn
Klaviyo
Mailchimp
Ometria
Emarsys

This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
Book a call with Cara
Cara Bendon Brand Consultancy Website
Cara Bendon Brand Consultancy Instagram
Cara Bendon LinkedIn

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me 
a...

Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.
Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.
Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.
I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product,  and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
The Better Company Website
The Better Company Instagram
Ruth Marsden LinkedIn
This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara
Cara Bendon Brand Consultancy Website
Cara Bendon Brand Consultancy Instagram
Cara Bendon LinkedIn

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a href="https://bring-your-product-idea.captivate.fm/support" rel="noopener noreferrer"...