Douglas Lim from Crochet Surprise: Building a Successful Subscription Box Business, Moving to a Paid Community Membership Model, Turning Customers Into Friends, and More Beyond the Inbox

In this episode of Beyond the Inbox, Sam interviews Douglas Lim, co-founder of Crochet Surprise and Sub Amplify. Lim shares his insights on building a successful ecommerce business, including the importance of building a community with customers, becoming the face of the brand, and the challenges of marketing in the subscription box and ecommerce industries.
Lim highlights the importance of building a close relationship with customers in order to create a community. He also discusses the pivot his company has made towards a paid community membership model and the future of ecommerce marketing.
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