48 episodes

There’s more to marketing than email marketing. A podcast that features honest conversations with ecommerce trailblazers about what’s working in their marketing today—“beyond the inbox.”

Beyond the Inbox Sam Thomas Davies

    • Business
    • 5.0 • 2 Ratings

There’s more to marketing than email marketing. A podcast that features honest conversations with ecommerce trailblazers about what’s working in their marketing today—“beyond the inbox.”

    Anna Van Dijk from Lunchbox Mini: The Impact of Personalized Customer Engagement, The Journey of an Ecommerce Founder, Balancing Business and Parenthood, and more

    Anna Van Dijk from Lunchbox Mini: The Impact of Personalized Customer Engagement, The Journey of an Ecommerce Founder, Balancing Business and Parenthood, and more

    In this episode, we dive deep with Anna Van Dijk, the founder of Lunchbox Mini and Crumbs Co. Anna shares the journey of her successful online business, revealing insightful strategies on building customer loyalty, harnessing the power of email marketing, and maintaining a personal connection with customers. We also explore the challenges and triumphs of balancing parenthood with entrepreneurship. Anna's entrepreneurial story offers valuable lessons and inspiration for aspiring and existing business owners alike.
    For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    • 30 min
    Jimmy Hayes from Minaal: Lessons from a Successful Crowdfunding Campaign, The Power of Email Marketing, From Crowdfunding Campaign to Successful Brand, and more

    Jimmy Hayes from Minaal: Lessons from a Successful Crowdfunding Campaign, The Power of Email Marketing, From Crowdfunding Campaign to Successful Brand, and more

    In this episode of Beyond the Inbox, we welcome Jimmy Hayes, co-founder of Minaal, a brand celebrated for its high-quality travel bags. Jimmy takes us through Minaal's journey, from its humble beginnings as a crowdfunding campaign to its evolution into a successful brand. Amidst stories of pandemic-triggered challenges and strategic product launches, Jimmy underscores the crucial role of their community - the very backbone of Minaal that ensured its survival during tough times. Alongside, he walks us through Minaal's marketing strategies, highlighting how the brand harnesses the power of email marketing for community communication and sales. He also delves into the concept of customer lifetime value and their approach to upselling. Join us to discover how Minaal continues to create excellent experiences, products, and memories for its customers, all while focusing on the process rather than the end state.
    For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    • 32 min
    Will Roman from Chisos Boots: Producing a Product People are Proud to Wear, Using Events to Build Brand Awareness, Creating a Lasting Product, and more

    Will Roman from Chisos Boots: Producing a Product People are Proud to Wear, Using Events to Build Brand Awareness, Creating a Lasting Product, and more

    In this episode of Beyond the Inbox, Will Roman, the founder of Chisos Boots, joins us to discuss his journey of creating a Texas-based boot brand known for its high-quality, handcrafted boots. Will shares how he has built a strong community around the brand and emphasizes the value of craftsmanship and exceptional customer experiences. Join us as we explore the story behind Chisos Boots and their vision for the future.
    For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    • 29 min
    Michael Kuech from Your Super: Inspiring Journey from Cancer Diagnosis to Superfood Success, Creating a Thriving Community of Health-conscious Consumers, The Key to Differentiating a Brand in a Competitive Market, and more

    Michael Kuech from Your Super: Inspiring Journey from Cancer Diagnosis to Superfood Success, Creating a Thriving Community of Health-conscious Consumers, The Key to Differentiating a Brand in a Competitive Market, and more

    In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify store to pre-sell their new line of superfood mixes to navigating the competitive health food industry landscape, Michael provides valuable insights into clean eating, entrepreneurship, and the benefits of plant-based nutrition. Tune in to learn about the evolution of the superfood market, the role of quality and transparency in the industry, and the surprising impact of superfoods on lifestyle changes.
    For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    • 30 min
    Leonardo Caracas from Jump Ventures: Strategies for Financial Optimization in Ecommerce, The Importance of Product-Market Fit, Achieving High Average Order Value, and more

    Leonardo Caracas from Jump Ventures: Strategies for Financial Optimization in Ecommerce, The Importance of Product-Market Fit, Achieving High Average Order Value, and more

    In this episode of Beyond the Inbox, host Sam is joined by Leonardo Caracas from Jump Ventures. Leonardo, an expert in e-commerce growth strategies, shares his insights on key areas like content generation, commercial planning, financial optimization, and the role of data and tech stacks. He emphasizes the importance of product-market fit and discusses crucial KPIs such as reviews, repurchase rate, average order value, and conversion rate in driving growth. Tune in to learn from Leonardo's valuable advice and real-life examples of successful growth journeys in the e-commerce industry.
    For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    • 29 min
    Katonya Breaux from UnSun Cosmetics: Bringing Inclusion to the Cosmetic Industry for Women of Color, Advocating for Sun Protection for People of Color, From Personal Need to Industry Disruption, and more

    Katonya Breaux from UnSun Cosmetics: Bringing Inclusion to the Cosmetic Industry for Women of Color, Advocating for Sun Protection for People of Color, From Personal Need to Industry Disruption, and more

    In this episode, we host Katonya Breaux, the founder of Unsun Cosmetics, a pioneering company that has created a sunscreen specifically for people of color. Katonya shares her journey from identifying a personal need to successfully disrupting the beauty industry. She also discusses the challenges faced in marketing a sunscreen brand to people of color and emphasizes the importance of educating customers about the distinctions between mineral and chemical sunscreens. This episode offers a deep dive into the philosophy of Unsun Cosmetics and its significant impact on the beauty industry.
    For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

    • 23 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Deputy Queen Bee ,

Interesting info and a super relaxed style

Love listening to these podcasts - interesting topics and a great easy-to-listen style 👍

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