Ensuring the Customer is Always Right: A Brand's Role in Consumer Health Decisions Breaking the Code

As people become more conscious and more knowledgeable about their health, it's on brands and health institutions to become more intimately aware of their consumer's (or patient's) health needs and goals. Someone who "does their own research" isn't operating in a silo - they still rely on the opinions of others, friends, influencers, health professionals and brands, to validate their decisions.In this episode, we are joined by Dan Weaden, CEO of Havas Consumer Health, to talk about the wide a...