Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy:
To get traction with SaaS content, focus on quality, then scale.
Don't just produce content. Start with a wholesome content strategy and plan the distribution.
Put your content in front of the right audience. If it's not relevant, all this traffic will not convert.
SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention.
Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions.
Tune in and enjoy!