86 episodes

Paris sits down with SaaS leaders to unpack their unique approaches to growth and marketing. Tune in for practical tips and stories behind the fastest-growing technology companies. Paris is an ex-Googler and the CEO of SaaS growth marketing agency Hop Online.

Paris Talks Marketing Paris Childress

    • Business

Paris sits down with SaaS leaders to unpack their unique approaches to growth and marketing. Tune in for practical tips and stories behind the fastest-growing technology companies. Paris is an ex-Googler and the CEO of SaaS growth marketing agency Hop Online.

    How to Double Your Revenue in 90 Days with Simon Severino of Strategy Sprints

    How to Double Your Revenue in 90 Days with Simon Severino of Strategy Sprints

    Simon Severino is an Author, CEO of the consulting firm Strategy Sprints, and Host of the Strategy Sprints podcast.

    He created the Strategy Sprints™ Method. It helps owners double their revenue in 90 days and get out of the weeds. Simon's global team of Certified Strategy Sprints™ Coaches consult clients on how to gain market share and work in weekly sprints for fast execution. Google, Consilience Ventures, Roche, Amgen, AbbVie and hundreds of frontier teams partner with Simon's team.

    As a member of SVBS (Silicon Valley Blockchain Society), Simon enables cross-stage capital flows and minimizes execution risks in technology startups.

    He is a TEDx speaker and has appeared on over 500 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital businesses.

    Listen to the episode with Simon to find out more about why marketing is the least important thing in running a business and how to grow your revenue in 90 days.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 35 min
    How the Love of Journalism Helps Your B2B Storytelling with Andrew Hoerner

    How the Love of Journalism Helps Your B2B Storytelling with Andrew Hoerner

    Andrew Hoerner has run marketing, product marketing, and PR at global public companies as well as fast-growth startups, including one unicorn, one double unicorn, and an IPO.
    His passion is to connect customers and users with innovative technologies that improve work and life. Most recently, Andrew grew the global marketing team at Symphony, the largest connected community of financial services professionals as it grew from $35M to $100M ARR and acquired two companies. Prior, he headed the marketing team at FS-ISAC, a threat intelligence sharing organization, during its growth from 2000 to 7000 members across 44 countries and helped launch and spin out its high growth, award-winning Soltra SaaS division.
    He frequently advises startups and provides pro bono marketing to women-owned businesses.

    Listen to the episode to learn more about how to escape a boring B2B copy and tell your story right.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 34 min
    Leading with Educational and Reliable Content in the SexTech Space with Jordan Gray and Mia Sabat of Emjoy

    Leading with Educational and Reliable Content in the SexTech Space with Jordan Gray and Mia Sabat of Emjoy

    Join us for a rare treat, where we have the opportunity to speak with two guests simultaneously for the very first time on our podcast!

    𝑱𝒐𝒓𝒅𝒂𝒏 𝑻𝒉𝒐𝒎𝒂𝒔 𝑮𝒓𝒂𝒚 is Head of Growth at Emjoy, and has a mission to normalize female sexual health. Jordan is a growth marketer with roots in audio engineering, viral video, and documentary film. Jordan is also a musician and standup comedian. 

    𝑴𝒊𝒂 𝑺𝒂𝒃𝒂𝒕 is the In-house Sex therapist and menstrual therapist at Emjoy. She's a Sex Educator expert and creates content for the app as well as supervises all the content that is published in the platform.

    Listen to the episode to learn more about the importance of educating customers with the right terms and reliable content in the SexTech industry.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 37 min
    Scaling with Referral Marketing with Raúl Galera of ReferralCandy

    Scaling with Referral Marketing with Raúl Galera of ReferralCandy

    Raúl Galera is the Partnerships Lead at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word of mouth and turn their customer base into their marketing team.
    Raúl has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media, and tech companies.

    Listen to the episode to learn more about referral marketing as a customer retention and acquisition channel.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 35 min
    The Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr

    The Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr

    Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist and is best remembered for his work on Quality Score.
    Today he serves as the Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. Fred was recognized as Search Marketer of the Year for 2021 by Search Engine Land.
    After publishing his first book, "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book, "Unlevel the Playing Field: the Biggest Mindshift in PPC History," about how to use automation to gain a competitive advantage.

    Listen to the episode to learn more about how keeping track of the new ways of searching can help you establish the right messaging and themes in your ads.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 39 min
    Demand Gen & Lead Gen Strategies with Eric Stockton, VP Demand Generation at Constant Contact

    Demand Gen & Lead Gen Strategies with Eric Stockton, VP Demand Generation at Constant Contact

    Eric is the VP of Demand Generation at Constant Contact and the host of The Revenue Marketing Show, a podcast by SharpSpring from Constant Contact that puts listeners in the trenches with B2B and ecommerce marketers to jumpstart their revenue marketing strategies with actionable tips from thought leaders at the forefront of modern marketing.
    An expert and innovator in digital marketing, eCommerce, lead gen, publishing, and online media, Eric has a track record of proven leadership and has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

    Listen to the episode with Eric to find out more about the importance of knowing your customers' pain points and some lead gen and demand gen strategies.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 35 min