Paris Talks Marketing Hop Online

In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. 
Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. 
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Links:
https://www.linkedin.com/in/theheff/
https://www.dlivrd.io
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:14 What is Dlivrd?
05:11 Dlivrd's Unique Selling Proposition
11:23 The Strategy Behind Driver Recruitment and Retention
16:43 Market Differences
22:46 How Dlivrd Connects with Local Businesses
25:34 Building Brand Awareness and Market Strategy
29:02 Chris's Entrepreneurial Journey
38:50 Customer Support and the Role of AI in Streamlining Operations
40:25 Embracing Non-scalable Actions for Growth

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. 
Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. 
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Links:
https://www.linkedin.com/in/meganwhitebowen/
https://www.refinelabs.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:18 Megan Bowen's Journey to CEO of Refine Labs
09:44 Refine Labs' Unique Approach to B2B Marketing
19:42 The Power of Paid and Organic Strategies Combined
24:26 Software Attribution vs. Self-Reported Attribution Insights
28:53 The Impact of LinkedIn on Organic Traffic
29:39 Bidding on Brand Names in Google Ads
36:55 Navigating Long Sales Cycles
39:01 CRM Optimization
46:24 Embracing AI in Marketing
53:40 Final Thoughts

In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. 
Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance community.
He introduces the 'B Mantra' framework, a comprehensive strategy for SaaS product marketing and go-to-market strategies, and discusses the impact of AI and the trend towards consolidation in the SaaS industry. Additionally, Arun provides insights into the challenges and opportunities in the HR tech space, specifically around employee experience platforms and the role of generative AI in transforming SaaS marketing and product strategies.
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Links:
https://www.linkedin.com/in/arun-lal-pmm/
https://www.cultureamp.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:38 Arun Lal's Journey to Product Marketing
12:58 The B Mantra Framework: Revolutionizing Go-to-Market Strategies
26:12 Cracking the Code on Buyer Intent Signals
30:12 B Mantra Continued
34:30 How to Apply the B Mantra Framework for Startups
39:06 Navigating the Crowded Landscape of HR Tech
41:31 Embracing AI as Part of the Future of HR Tech
45:22 Final Thoughts

This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. 
Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.
In his conversation with Paris he shares his thoughts on ungating content, targeting specific bottom-of-funnel keywords and utilizing competitor comparisons to capture high-intent traffic. The two also discuss the evolving landscape of content marketing in the face of AI and strategies to adapt and thrive in a crowded and competitive digital market.
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Links:
https://www.linkedin.com/in/liam-bartholomew-90004b83/
https://www.cognism.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:40 The Evolution of Cognism's Marketing Team
05:27 Cognism's Unique Position in the Sales Intelligence Market
07:29 Navigating GDPR and Data Utilization Strategies
09:25 Why You Should Ungate Content and Its Impact
13:20 The Future of Content Marketing in the AI Era
20:57 Demand Gen vs. Lead Gen
27:23 Capturing High-Intent Traffic and Leveraging Competitor Analysis
36:01 Final Thoughts

This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. 
Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success.
HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market. 
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Links:
https://www.linkedin.com/in/marcrutzen/
https://www.hellodata.ai
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:36 The Journey of HelloData.ai: From Startup to Market Fit
04:42 The Impact of AI on Real Estate Data Analysis
13:54 HelloData.ai's Marketing Strategy
18:08 Unlocking SEO Success with AI 
23:56 Leveraging AI for Content Creation
29:14 Exploring the Future of Search and SEO
36:18 Final Thoughts

In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal.
Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.
Drawing from his background, Andres shares his entrepreneurial journey, the challenges of transitioning from banking to SaaS, and the insights that led to the creation of Fuse. The discussion covers the significance of referrals, the inception of outbound marketing efforts, and the role of conferences in growing the business. Andres elaborates on the major issues tackled by Fuse, including the cumbersome legacy systems in loan origination, and how their solution provides efficiency, customization, and improved user experience for financial institutions. They also discuss the sales and marketing strategies essential for reaching enterprise customers and the future of inbound marketing for Fuse.
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Links:
https://www.linkedin.com/in/andresklaric/
https://www.fusefinance.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:12 Andres Klaric's Journey: From Wall Street to SaaS Entrepreneurship
07:44 How to Select the Perfect Co-founder?
09:37 Introducing Fuse: Revolutionizing Loan Origination
15:41 Navigating the Challenges of Enterprise Sales and Go-to-Market Strategies
24:29 Leveraging Technology and Personalization in Sales Outreach
27:30 The Role of Inbound Marketing and Website Optimization
31:16 Exploring Paid Search and SEO Strategies
33:34 Final Thoughts