B2B Growth

Sweet Fish
  • 4.8 (12)
  • MARKETING
  • UPDATED TWICE WEEKLY

Sharing lessons learned from the best content on the internet with B2B marketers.

  1. 26/11/2024

    Make a Podcast People Love

    Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”   Join as we discuss: The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us: Benji on LinkedIn James on LinkedIn

    22 min

  2. 19/11/2024

    5 PERFECT Examples of B2B Content

    These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.A creative approach that makes a product the star of an entertaining series.The secret to scripting video content that dominates a crowded platform.The power of personal branding on LinkedIn to amplify reach and credibility.Connect with us: Benji on LinkedIn James on LinkedIn

    26 min

  3. 12/11/2024

    The State of Video Podcasts

    We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed. In this episode, we’re discussing:  Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showWhy video might be the only path to breaking into the top 5% of podcastsIf you want to dive even deeper, go grab the full report! Connect with us:  Benji on LinkedIn James on LinkedIn

    55 min

  4. 05/11/2024

    Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?

    Everything we think we know about digital media is changing—fast.  We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy Shifts in content distribution and discoveryThe future of media in business and how to stay ahead Link to Post discussed in this episode: Alex Liberman’s X Post (Click Here) Connect with us:  Benji on LinkedIn James on LinkedIn

    35 min

  5. 31/10/2024

    The $5.4 Billion Computer Bug

    Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024. Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.

    7 min

  6. 29/10/2024

    Electronic Arts' ILLEGAL Marketing Campaign

    While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…

    7 min

  7. 22/10/2024

    Secrets to Master LinkedIn in 2024

    James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!

    14 min

  8. 15/10/2024

    Are You Making These 8 Costly Content Mistakes?

    We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps. Join as we discuss:The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.How varying content formats and optimizing each element can enhance engagement and reach.The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience. Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/

    20 min
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4.8
out of 5
12 Ratings

About

Sharing lessons learned from the best content on the internet with B2B marketers.

Information

  • Creator
    Sweet Fish
  • Years Active
    2016 - 2024
  • Episodes
    1K
  • Rating
    Clean
  • Copyright
    © Copyright Sweet Fish Media
  • Show Website
    B2B Growth

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