39 min
#EP151 - Is Digital Marketing Education Broken? With Giovanni Pupo, Lipton Marketing Freaks
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- Marketing
In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges gr...
In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges gr...
39 min